Grand Opening Success with Long Lines from Day One: 'Sapporo Draft Beer Black Label THE BAR OSAKA' Opens

Sapporo Beer Ltd. has opened 'Sapporo Draft Beer Black Label THE BAR OSAKA,' a year-round brand experience venue for 'Sapporo Draft Beer Black Label,' on Friday, July 3, at LINKS UMEDA in Osaka's Umeda district.

'Sapporo Draft Beer Black Label THE BAR OSAKA' is a beer bar designed to deliver the rich taste of freshly poured beer aimed at achieving the 'perfect first sip,' encapsulating the brand's world for customers, particularly in the Kinki region. Since its opening in Ginza in 2019, 'Sapporo Draft Beer Black Label THE BAR' has welcomed over 500,000 customers cumulatively, earning widespread acclaim.

On the opening day, more than 50 customers queued before the store opened, marking a highly successful launch. Inside, guests can enjoy three distinct versions of Black Label (Note 1): 'The Perfect Black Label,' 'First,' and 'Second,' each poured differently. The space is meticulously designed to deepen immersion into the Black Label world, featuring custom speakers. Visitors praised the experience, saying, 'I was surprised by how the taste changed depending on the pour,' and 'I was moved by the excellent sound and the majestic sight of glasses lined up.'

Take this opportunity to enjoy a meticulously crafted beer in Osaka's Umeda.

(Note 1) Drink orders are limited to two per person per visit.

Unique Experiences at 'Sapporo Draft Beer Black Label THE BAR OSAKA'

・Three Distinctly Poured Black Labels (Note 1): ¥650 per glass (tax included)

In addition to 'The Perfect Black Label' and 'First' served at the Ginza location, 'Second' is exclusively available at the Osaka store.

'The Perfect Black Label' Aims to deliver the 'perfect draft' through the 'Perfect Tap,' achieving the 3C standard.

'First' Revives the swing tap to recreate the original refreshing sensation of Japanese beer, poured once.

'Second' Poured twice using the swing tap to enhance malt flavor and deliver a balanced taste.

(Note 2) About 3C ・CREAMY: Perfect Creamy Delivers a smooth, creamy foam with micron-level fineness at the ideal 7:3 ratio.

・CLEAR: Perfect Clear Ensures crystal-clear beer by thoroughly cleaning glasses and tumblers, enabling perfect lacing with every sip.

・COLD: Perfect Cold Pursues the authentic, never-tiring taste and aroma of Black Label through strict temperature control from glass to keg to dispensing.

・Premium Umeda Sandwich: ¥750 (tax included)

A monthly rotating sandwich featuring ingredients rooted in the Kinki region.

・Premium Audio System

Designed for deep immersion into the Black Label world, the venue features a meticulously crafted sound system. Speaker placement ensures even sound distribution, enhanced by THE BAR OSAKA's original speakers, creating a space that changes character throughout the day. Guests were seen savoring Black Label while listening to music.

・My Glass Program

On the first of each month (Note 3), the first 50 customers can purchase a personalized 420ml glass set. Each customer can store two glasses at the store for one year and use them on every visit. After the storage period, the glasses are gifted to the customer. (Price: ¥500 for a set of two glasses)

(Note 3) For July 2026, sales will begin on Friday, July 3 (opening day) at 5:00 PM on a first-come, first-served basis.

Overview of 'Sapporo Draft Beer Black Label THE BAR OSAKA'

1. Store Name: Sapporo Draft Beer Black Label THE BAR OSAKA

2. Official Website: https://www.sapporobeer.jp/beer/thebar2026/

3. Location: 1F, LINKS UMEDA, 1-1 Ōfukacho, Kita-ku, Osaka City, Osaka Prefecture

4. Business Hours: 11:00–23:00 (Last Order 22:30)

5. Closed: New Year's holidays

6. Seats: 31 (standing only)

Comment from Mari Kuroyanagi, Brand Manager of 'Sapporo Draft Beer Black Label'

'At THE BAR, every staff member sincerely engages with the fresh, delicious taste of Black Label, dedicating themselves to the quality of each pour. This attitude and craftsmanship are, I believe, the unique strength of THE BAR. I am delighted to bring this brand experience, refined in Ginza since 2019, to customers in the Kinki region.

We hope you start your day here with 'your first beer of the day,' and continue enjoying Black Label at various restaurants and bars around Umeda. Please look forward to THE BAR OSAKA.'

〇 Sapporo Draft Beer Black Label Brand Site: https://www.sapporobeer.jp/beer/

〇 CLUB Black Label Site: https://c-kurolabel.jp/