Charcoal-Grilled Yakitori Specialty Store 'Ginza Sozai-ten' by Cypress Enters Matsumoto. Opening at Aeon Mall Matsumoto on May 30, 2026

Ginza Sozai-ten Aeon Mall Matsumoto Opening on May 30, 2026 (Sat)

Brand Overview

'Ginza Sozai-ten' is a specialty brand focused on charcoal-grilled yakitori. Every skewer is prepared by hand and grilled by artisans, preserving the distinct aroma unique to charcoal grilling. The brand proposes a new form of yakitori, making authentic flavors easily accessible in supermarkets and shopping malls.

At Aeon Mall Matsumoto, the store leverages its convenient location, allowing shoppers to easily drop by and proposes authentic charcoal-grilled yakitori as a staple food for the community. In addition to takeaway options, the store allows customers to enjoy fresh yakitori on the spot, bringing the 'aroma of charcoal' and 'freshly grilled items' to their daily dining tables.

1. The Taste of Authentic Yakitori Driven by Commitment to Charcoal

Unlike many shops that use gas, Ginza Sozai-ten maintains charcoal grilling across all stores. By grilling slowly with far-infrared radiation from charcoal, the chicken is finished in a juicy way, overflowing with umami.

Six Commitments

- Commitment to Taste: Enhancing aroma while locking in the natural umami of the chicken.
- Commitment to Charcoal: Suppressing excess moisture while bringing out the rich aroma characteristic of charcoal.
- Commitment to Salt and Sauce: Using original spice salt/pepper and a secret sauce blended with miso and soy sauce.
- Commitment to Live Experience: Enjoying the atmosphere of the open grill area.
- Commitment to Display: Experiencing excitement through showcase arrangements.
- Commitment to Home Enjoyment: Pursuing deliciousness for enjoyment at home.

2. First Food Court Location for Ginza Sozai-ten—Rice Sets and Draft Beer Offered

Draft beer 'Asahi Maruef' will also be sold.

The menu and pricing structure cater to a wide range of customers, from individuals to families. Aeon Mall Matsumoto marks the first food court location for 'Ginza Sozai-ten.'

While previous expansion was mainly through tenant space, Aeon Mall Matsumoto is their first attempt at a food court. Utilizing a casual and open atmosphere, they deliver yakitori as a familiar 'daily food.' Rice and miso soup sets, along with draft beer 'Asahi Maruef,' are also sold, allowing customers to enjoy dining on the spot in addition to takeaway.

3. A New Option for Daily Life in Matsumoto

Aeon Mall Matsumoto is one of the largest commercial facilities in the prefecture, featuring approximately 170 specialty stores and about 2,300 parking spaces, serving a basic trade area of about 120,000 households and 300,000 people within a 30-minute driving radius.

The strength of this location is the ability to deliver authentic charcoal-grilled yakitori not just as a special dining-out experience, but as a 'dish to take home for today's dinner.' Located on the 3rd floor, it connects to a wide range of life scenes, from shopping intervals and commutes to weekend family visits.

Store Overview

- Store Name: Ginza Sozai-ten Aeon Mall Matsumoto
- Format: Charcoal-grilled yakitori specialty store
- Location: 3F Aeon Mall Matsumoto, 4-9-51 Chuo, Matsumoto, Nagano Prefecture
- Opening Date: May 30, 2026 (Sat)
- Business Hours: 10:00–21:00 (LO 20:30)