[Rebroadcast Due to High Demand] Breaking Away from Intuition and Experience: "0.5-Second Visual Strategy"

*This webinar is a rebroadcast of the content recorded in March, and therefore includes information from that time.

Gourika Inc. (Headquarters: Shibuya-ku, Tokyo), with the vision of "Making the world freer and richer through rationalization that supports people," will rebroadcast the webinar 'Breaking Away from Intuition and Experience: The 0.5-Second Visual Strategy ~ A Design Strategy to Break Free from the Assumption of "It Will Probably Sell" and Aim for a Sure Hit with Data ~' on Wednesday, June 24, 2026, in response to many requests after its great popularity in March.

When launching new or renewed products, do you face challenges such as "Even though the design is good, it gets lost on the shelf" or "There are many visitors, but they don't flow to specific sales floors"?

In this webinar, we will scientifically elucidate the unconscious mind of customers using 'Kansei Brain Engineering,' which integrates brain science and data analysis. We will diagnose everything from package design to VMD and store traffic flow, and disclose specific methods for being 'intuitively chosen.' We will provide hints to transform the uncertain indicator of 'experience' into a solid strategy of 'science.'

Apply here

■ Recommended for:

Manufacturers: Want to protect brand assets and improve recognition through package renewal

Retail/Distribution: Want to optimize shelf allocation, fixtures, and traffic design based on data

Store Development/MD: Want to control gaze guidance and increase dwell time and purchase rate

■ Knowledge gained from this seminar (partial)

Brand Rediscovery: Technology to make the brain recognize something as 'new' without destroying assets

Inception into the Brain: Design to unconsciously implant the existence of a new product from scratch

Visualizing the Inevitability of Success: How to use data to gain confidence in 'winning' before launch or store opening

Date and Time

Wednesday, June 24, 2026, 12:00 - 13:00

Location

Online via Zoom

*The participation link will be sent to those who register.

Speakers

[Speaker] Shoichi Uratani

Konica Minolta, Inc., PPH Marketing Headquarters
Gr. Senior Technical Expert Manager, 'Science of Selling'

Also, Visiting Professor, Graduate School of Advanced Science and Engineering, Hiroshima University

[Speaker] Satoru Inoue

Konica Minolta, Inc., PPH Marketing Headquarters
Gr. Manager, 'Science of Selling'

Also, Visiting Professor, Graduate School of Advanced Science and Engineering, Hiroshima University

[Moderator] Hiromi Sato

Gourika Inc., Go-Insight Division

Participation Fee

Free

*Pre-registration required

*We regret to inform you that competitors are not allowed to participate.

Application

https://share-na2.hsforms.com/1V0LdouhiQamfQGsl4UScQQe2xhc

About GOURICA MARKETING, Inc.

[Company Information]

Company Name: Gourika Inc.
Location: MIYAMASU TOWER, 1-10-9 Shibuya, Shibuya-ku, Tokyo
Representative: Kensuke Okamoto
Capital: 100 million yen

Note: Conducted an MBO with support from Femto Partners in June 2023, becoming independent from the Konica Minolta Group

https://gourica.co.jp/

[Business Description]
DX promotion services for marketing departments, services for optimizing the supply chain for promotional materials (catalogs, POP, displays, etc.), provision of business efficiency systems for marketing departments, and marketing ROI optimization support (data analysis).