ad:tech tokyo 2026 Keynote Features Thomas Barta, Author of "12 Success Laws Known Only by the World's Top Marketers"

Comexposium Japan Co., Ltd. (Head Office: Minato-ku, Tokyo; President: Yuko Furuichi), which plans and operates numerous international marketing conferences, announces that Thomas Barta, CEO of the Marketing Leadership Institute, will be a keynote speaker at "ad:tech tokyo" (hereinafter, AdTech Tokyo / October 21-23 at Tokyo Midtown & The Ritz-Carlton), the 18th iteration of this traditional international conference that provides an overview of the advertising and marketing industries.

To attend Thomas Barta's keynote speech, a "Visitor Pass," which can be registered for free until July 31 (Fri), is required.

The Visitor Pass allows access to keynote speeches, sessions on the exhibition stage, and the exhibition hall.

Please register for this opportunity.

▼Free registration for Visitor Pass here (until July 31)

https://adtech-tokyo.com/ja/for_visitors/

◆Keynote Speech Overview

October 22 (Thu) 9:10 AM - 9:50 AM

Growth Rebel: People Create the Future.

Amidst significant changes in the market environment, a company's growth is determined not by new technology or organizational structure, but by "people who act to change the status quo." In this Opening Keynote, Thomas Barta, who has supported marketing leaders worldwide, will share stories of practitioners who have driven transformation beyond organizational norms and existing roles. Based on the world's largest-scale research on "courage in business," he will explore the commonalities that enable some individuals to involve others and achieve growth, and examine the principles of action required of marketers and business leaders in an era of change. It is the doers, not the titles, who move business forward. Are you ready to become a Growth Rebel?

▼Session Details

https://adtech-tokyo.com/ja/program/session.html?num=Keynote-1_year2026

Speaker

Thomas Barta

CEO

Marketing Leadership Institute

Thomas Barta is the CEO of the Marketing Leadership Institute. He deciphers how people generate growth through research, including the world's largest-scale study of its kind, encompassing over 70 countries and 68,000 evaluation data points.

Furthermore, as the Global Dean of CMO Fellowship, he has supported over 400 Chief Marketing Officers (CMOs) on their path to becoming CEOs. His Marketing Leadership Masterclass has over 3,000 graduates worldwide.

ad:tech tokyo 2026 Event Overview

Dates: October 21 (Wed) - 23 (Fri), 2026

Venue: Tokyo Midtown & The Ritz-Carlton, with subsequent archive distribution

Total Attendees: Approximately 16,000 (2025 actual) Official Website: http://adtech-tokyo.com/ja/

Participation Pass Application: https://adtech-tokyo.com/ja/for_visitors/

About Comexposium

Comexposium produces over 170 B2C/B2B events worldwide. It covers various fields such as food, agriculture, fashion, construction, and high technology, recording over 3 million visitors in 30 countries. Comexposium Japan launched "ad:tech" in Japan for the first time in 2009 and has 17 years of experience as "ad:tech tokyo." It also organizes "iMedia Brand Summit," a pioneer in residential marketing conferences in Japan. It provides a platform where Japanese marketers can gain the knowledge, information, and network necessary to compete globally. Website: https://www.comexposium.com/