Guerlain to Hold POP UP EVENT at Isetan Shinjuku from May 20 (Wed) to 26 (Tue)
Guerlain will host a POP UP EVENT at Isetan Shinjuku from May 20 to 26, unveiling its new fragrance line "L'Art et la Matière Les Eaux" and a limited-edition "Jardin de l'Elise," with special purchase benefits.
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- 📰 Published: May 7, 2026 at 19:00
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Guerlain, since its founding in 1828, has continued to inherit Parisian beauty through timeless creations. Fragrances have always pursued art and beauty across generations, to which Guerlain has consistently dedicated itself. Guerlain perfumers, drawing inspiration from their own emotions and the ever-changing tides of the times, have created numerous masterpieces that possess a vivid presence beyond eras.
From May 20 (Wednesday) to 26 (Tuesday), an event will be held focusing on the new fragrance "L'Art et la Matière Les Eaux," born as an ode to the special relationship between moments in life and textiles, within Guerlain's pinnacle fragrance collection "L'Art et la Matière," which elevates materials into works of art. In the exploration of styles where fragrances and textile materials resonate with each other, sophisticated and delicate nuances overlap to bring out their respective sensory charms.
Furthermore, "Jardin de l'Elise," a special fragrance created by Guerlain for the Élysée Palace, will be released in limited quantities.
Enjoy the various fragrance collections that embody the tradition and craftsmanship inherited by the Maison.
Event Information
L'Art et la Matière Les Eaux POP UP EVENT
Period: May 20 (Wed) - May 26 (Tue), 2026
Location: Isetan Shinjuku Main Building 1F, Isetan Beauty Cosmetics / Promotion
■Event Special Products / Purchase Benefits
Jardin de l'Elise (Eau de Parfum) 125mL+30mL 68,090 yen (tax included)
The Élysée Palace, one of Empress Eugénie's official residences, was a secret garden where Guerlain gained global renown. In homage to this history, Delphine Jelk, Guerlain's in-house perfumer & fragrance creation director, depicted "a spring moment" visiting the Élysée Palace in the heart of Paris. The top note is fresh and sparkling bergamot, like morning dew. In the heart note, a floral bouquet of magnolia, rose, and jasmine gently embraces the skin. The base note blends amber, leaving a tranquil afterglow, and black tea, adding depth, encapsulating the gentle warmth lingering in a spring garden.
Guerlain's iconic bee bottle is adorned with a ribbon in the tricolor of the French flag. It is an exquisite piece that shines with French craftsmanship and condenses the sentiment for the cultural and historical heritage of the Élysée Palace.
■Various gifts will be prepared for those who purchase Guerlain products at this event venue.
For each purchase of one product from the "L'Art et la Matière Les Eaux" collection, an embroidered handkerchief will be presented. An original handkerchief with an embroidered pattern matching the purchased fragrance will be given.
*Please note that patterns may differ depending on stock availability.
For each purchase of one fragrance product from the "L'Art et la Matière" collection, excluding "L'Art et la Matière Les Eaux," an embroidered handkerchief will be presented. You will receive a handkerchief with your favorite pattern from the five types in the "L'Art et la Matière Les Eaux" collection.
*Please note that you may not be able to choose your preferred pattern depending on stock availability.
For each purchase of one "Jardin de l'Elise" product, an embroidered handkerchief for this fragrance will be presented.
*All items are limited in quantity and will end once stock runs out.
*Combinations of 1, 2, and 3 are not allowed.
*Limited to one per person for each item.
About the "L'Art et la Matière" Collection
The "L'Art et la Matière" collection is a masterpiece of fragrance presented to those who love beauty, with beautiful materials elevated to art by Guerlain's perfumers. It is a fragrance collection named "Art and Material" that endlessly enhances supreme materials and sublimates them into art, using carefully selected materials by Guerlain perfumers inspired by art, expressing raw emotions.
▼Click here for various details
L'Art et la Matière
About the "L'Art et la Matière Les Eaux" Collection
The new collection "L'Art et la Matière Les Eaux" was born from the "L'Art et la Matière" collection as an ode to the special relationship between moments in life and textiles. In the pursuit of styles where fragrances and textile materials resonate with each other, sophisticated and delicate nuances overlap to bring out their respective sensory charms. It celebrates textile materials that accompany all emotions that permeate our lives, from small everyday joys to once-in-a-lifetime great pleasures.
From May 20 (Wednesday) to 26 (Tuesday), an event will be held focusing on the new fragrance "L'Art et la Matière Les Eaux," born as an ode to the special relationship between moments in life and textiles, within Guerlain's pinnacle fragrance collection "L'Art et la Matière," which elevates materials into works of art. In the exploration of styles where fragrances and textile materials resonate with each other, sophisticated and delicate nuances overlap to bring out their respective sensory charms.
Furthermore, "Jardin de l'Elise," a special fragrance created by Guerlain for the Élysée Palace, will be released in limited quantities.
Enjoy the various fragrance collections that embody the tradition and craftsmanship inherited by the Maison.
Event Information
L'Art et la Matière Les Eaux POP UP EVENT
Period: May 20 (Wed) - May 26 (Tue), 2026
Location: Isetan Shinjuku Main Building 1F, Isetan Beauty Cosmetics / Promotion
■Event Special Products / Purchase Benefits
Jardin de l'Elise (Eau de Parfum) 125mL+30mL 68,090 yen (tax included)
The Élysée Palace, one of Empress Eugénie's official residences, was a secret garden where Guerlain gained global renown. In homage to this history, Delphine Jelk, Guerlain's in-house perfumer & fragrance creation director, depicted "a spring moment" visiting the Élysée Palace in the heart of Paris. The top note is fresh and sparkling bergamot, like morning dew. In the heart note, a floral bouquet of magnolia, rose, and jasmine gently embraces the skin. The base note blends amber, leaving a tranquil afterglow, and black tea, adding depth, encapsulating the gentle warmth lingering in a spring garden.
Guerlain's iconic bee bottle is adorned with a ribbon in the tricolor of the French flag. It is an exquisite piece that shines with French craftsmanship and condenses the sentiment for the cultural and historical heritage of the Élysée Palace.
■Various gifts will be prepared for those who purchase Guerlain products at this event venue.
For each purchase of one product from the "L'Art et la Matière Les Eaux" collection, an embroidered handkerchief will be presented. An original handkerchief with an embroidered pattern matching the purchased fragrance will be given.
*Please note that patterns may differ depending on stock availability.
For each purchase of one fragrance product from the "L'Art et la Matière" collection, excluding "L'Art et la Matière Les Eaux," an embroidered handkerchief will be presented. You will receive a handkerchief with your favorite pattern from the five types in the "L'Art et la Matière Les Eaux" collection.
*Please note that you may not be able to choose your preferred pattern depending on stock availability.
For each purchase of one "Jardin de l'Elise" product, an embroidered handkerchief for this fragrance will be presented.
*All items are limited in quantity and will end once stock runs out.
*Combinations of 1, 2, and 3 are not allowed.
*Limited to one per person for each item.
About the "L'Art et la Matière" Collection
The "L'Art et la Matière" collection is a masterpiece of fragrance presented to those who love beauty, with beautiful materials elevated to art by Guerlain's perfumers. It is a fragrance collection named "Art and Material" that endlessly enhances supreme materials and sublimates them into art, using carefully selected materials by Guerlain perfumers inspired by art, expressing raw emotions.
▼Click here for various details
L'Art et la Matière
About the "L'Art et la Matière Les Eaux" Collection
The new collection "L'Art et la Matière Les Eaux" was born from the "L'Art et la Matière" collection as an ode to the special relationship between moments in life and textiles. In the pursuit of styles where fragrances and textile materials resonate with each other, sophisticated and delicate nuances overlap to bring out their respective sensory charms. It celebrates textile materials that accompany all emotions that permeate our lives, from small everyday joys to once-in-a-lifetime great pleasures.