Kuruma Terrace Launches Train Advertising on 4 Toei Subway Lines to Strengthen Recruitment Amidst Head Office Relocation and Chiba Expansion
Kuruma Terrace, a used car dealership utilizing credit recovery loans, has started an advertising campaign on 4 Toei subway lines to bolster recruitment. Driven by business expansion, including a head office move and a new Chiba branch, the campaign targets job seekers in their 20s by promoting a unique work style, such as a 1 PM start time.
📋 Article Processing Timeline
- 📰 Published: May 15, 2026 at 23:00
- 🔍 Collected: May 15, 2026 at 14:32
- 🤖 AI Analyzed: May 15, 2026 at 18:21 (3h 49m after Collected)
Kuruma Terrace Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Makoto Watanabe; hereinafter, "the Company"), which operates a used car sales business utilizing credit recovery loans, has launched train advertising in a total of eight train cars on four Toei Subway lines. This initiative aims to strengthen recruitment amidst business expansion, prompted by the relocation of its head office and the opening of a new store in the Chiba area. By utilizing the urban transit space for commuting, the company aims to increase its recognition among job seekers, primarily in their 20s.
■ Background
In recent years, the competition for talent has intensified, with the active job openings-to-applicants ratio continuing to exceed 1, requiring companies to adopt different recruitment strategies than before.
Furthermore, in urban areas, long commute times and stress from crowded trains are becoming issues, strengthening the trend of prioritizing work styles and commuting environments.
Amidst this situation, the Company is strengthening its recruitment, mainly for sales positions, following its head office relocation and the opening of a store in the Chiba area.
Reference: Report on Employment Service (February 2026)
Reference: Average Congestion Rate in Three Major Metropolitan Areas Increases - Ministry of Land, Infrastructure, Transport and Tourism Announces Results of Urban Railway Congestion Rate Survey (FY2024 results) -
■ Initiative Details
This time, the company will run train advertising in a total of eight cars, two on each of the four Toei Subway lines: Asakusa Line, Mita Line, Shinjuku Line, and Oedo Line. By continuously creating contact opportunities in a frequently used transit space, the company aims to increase its brand awareness.
■ Recruitment Appeal
The advertisement highlights a work style with a 1:00 PM start time, an average annual income of 8 million yen for sales positions, and a track record of first-year employees exceeding an annual income of 10 million yen. As values regarding commuting time and work styles diversify, the company will present this as an alternative career option.
■ Future Outlook
Going forward, starting with the head office relocation and the new store in the Chiba area, the company plans to further accelerate its business expansion. Accordingly, it will strengthen recruitment of human resources, mainly for sales positions, and will proceed with establishing a branding-focused recruitment style that does not solely depend on traditional job media.
This subway advertising is positioned as the first step of this initiative. In the future, the company will continuously work to form a recruitment pool by combining real-world contact points and digital measures.
Furthermore, by promoting a work environment that is not bound by traditional commuting styles, such as the 1:00 PM start time, the company will expand work style options and connect them to sustainable organizational growth.
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*Information regarding the specific train formations, operation information, and times of the relevant vehicles is not disclosed.
*Please refrain from inquiries to station staff and railway companies.
*Please cooperate with mobile phone etiquette inside the train.
===
■ Company Profile
Company Name: Kuruma Terrace Co., Ltd.
Location: 20F Atago Green Hills MORI Tower, 2-5-1 Atago, Minato-ku, Tokyo
Established: July 2022
Number of Employees: 83 (as of March 2026)
Sales: 5 billion yen
Business Activities: Brokerage of loans from affiliated credit companies, automobile sales, used car purchasing, auction agency, vehicle sourcing agency, insurance agency
■ Background
In recent years, the competition for talent has intensified, with the active job openings-to-applicants ratio continuing to exceed 1, requiring companies to adopt different recruitment strategies than before.
Furthermore, in urban areas, long commute times and stress from crowded trains are becoming issues, strengthening the trend of prioritizing work styles and commuting environments.
Amidst this situation, the Company is strengthening its recruitment, mainly for sales positions, following its head office relocation and the opening of a store in the Chiba area.
Reference: Report on Employment Service (February 2026)
Reference: Average Congestion Rate in Three Major Metropolitan Areas Increases - Ministry of Land, Infrastructure, Transport and Tourism Announces Results of Urban Railway Congestion Rate Survey (FY2024 results) -
■ Initiative Details
This time, the company will run train advertising in a total of eight cars, two on each of the four Toei Subway lines: Asakusa Line, Mita Line, Shinjuku Line, and Oedo Line. By continuously creating contact opportunities in a frequently used transit space, the company aims to increase its brand awareness.
■ Recruitment Appeal
The advertisement highlights a work style with a 1:00 PM start time, an average annual income of 8 million yen for sales positions, and a track record of first-year employees exceeding an annual income of 10 million yen. As values regarding commuting time and work styles diversify, the company will present this as an alternative career option.
■ Future Outlook
Going forward, starting with the head office relocation and the new store in the Chiba area, the company plans to further accelerate its business expansion. Accordingly, it will strengthen recruitment of human resources, mainly for sales positions, and will proceed with establishing a branding-focused recruitment style that does not solely depend on traditional job media.
This subway advertising is positioned as the first step of this initiative. In the future, the company will continuously work to form a recruitment pool by combining real-world contact points and digital measures.
Furthermore, by promoting a work environment that is not bound by traditional commuting styles, such as the 1:00 PM start time, the company will expand work style options and connect them to sustainable organizational growth.
===
*Information regarding the specific train formations, operation information, and times of the relevant vehicles is not disclosed.
*Please refrain from inquiries to station staff and railway companies.
*Please cooperate with mobile phone etiquette inside the train.
===
■ Company Profile
Company Name: Kuruma Terrace Co., Ltd.
Location: 20F Atago Green Hills MORI Tower, 2-5-1 Atago, Minato-ku, Tokyo
Established: July 2022
Number of Employees: 83 (as of March 2026)
Sales: 5 billion yen
Business Activities: Brokerage of loans from affiliated credit companies, automobile sales, used car purchasing, auction agency, vehicle sourcing agency, insurance agency