Bringing Firmness and Curves: New Bust Beauty Gel Launch

Clarins Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Junko Koyama) will release the 'Bust Beauty Gel,' a bust care serum designed to bring firmness and beautiful curves to the bust area, on April 17, 2026 (Friday).

The 'Bust Beauty Gel' features a plump, gel-like texture that provides moisture and a sense of hold to the 'Natural Bra Area'—the skin extending from the neck to the chest that supports the bust.

Formulated with balloon vine extract*1, which has heart-shaped seeds, and peptides*2 focused on age-related skin changes, it provides a firm, lifted look to the bust area.

Furthermore, it contains two carefully selected plant extracts*3 to ensure a smooth skin texture, protecting it from dryness and roughness caused by friction. It is also suitable for bust skin that is prone to changes, such as during pre- and post-pregnancy*4.

Like an 'invisible moisturizing bra,' this bust care item guides the skin, which is susceptible to age and environmental factors, toward a plump and firm state.

Product Name: Bust Beauty Gel Capacity: 50mL Price: 10,230 JPY (tax included) Release Date: April 17, 2026 (Friday)

Drawing on 70 years of bust care research, this product takes bust care to a new dimension. The secret lies in the combination of balloon vine extract*1 for elasticity, peptides*2 for age-related changes, and hyaluronic acid to support an ideal hold. It provides total care for the delicate bust area, bringing the 'Natural Bra Area' to an ideal state.

Bust skin is thinner and has fewer sebaceous glands than facial skin, making it highly delicate and prone to losing elasticity. Clarins' innovation, featuring hibiscus flower extract for gentle peeling, organic houseleek extract for moisture, and vitamin E derivatives for antioxidant benefits, creates an invisible mesh on the skin surface for an instant lifting effect.

*1 Cardiospermum Halicacabum Flower/Leaf/Vine Extract *2 Palmitoyl Tripeptide-5 *3 Hibiscus Extract (skin conditioning), Houseleek Extract (moisturizing) *4 Excluding breastfeeding period