KIWA ART AND DESIGN's Project Case Featured in Design Magazine AXIS Vol.236

KIWA ART AND DESIGN Co., Ltd. (Headquarters: Bunkyo-ku, Tokyo; Representative Director: Shunko Hiraga; hereinafter "KIWA") announces that a project case involving KIWA has been featured in the April 1, 2026 issue of design magazine AXIS Vol.236, titled "PRODUCT DESIGN 2026," as well as on AXIS Web Magazine.

Feature page from AXIS Vol.236 (from the special feature "PRODUCT DESIGN 2026") / ©AXIS (permission obtained)

The project case supporting the brand communication of Oriental Motor Co., Ltd. (Representative Director and President: Eiji Kawahito; Headquarters: 4-8-1 Higashi-Ueno, Taito-ku, Tokyo; hereinafter "Oriental Motor") is being presented in both the print and online editions of AXIS.

Overview of Publication

Media:

- Design magazine AXIS Vol.236 (released April 1, 2026)

- AXIS Web Magazine (published March 27, 2026)

Article Title: "Designing for Reliability ― The Emergence of Design's Value Through Refined Clarity"

Format: Summary of dialogue (print) / Dialogue format (web)

Participating Companies: Oriental Motor × raimugi DESIGN STUDIO × KIWA

Project Overview

KIWA has supported Oriental Motor from the perspectives of design management and business design in two primary areas:

- Defining the vision for the technology division

- Comprehensive brand communication for a new servo product line

KIWA helped condense Oriental Motor’s value proposition—enabling customers’ “motion”—into the key message “Imagination Becomes Motion,” and designed a cohesive communication strategy encompassing key visuals, promotional videos, and exhibition coordination.

KIWA’s Scope of Work

- Vision definition for the technology division

- Development of key message (“Imagination Becomes Motion”)

- Key visual design

- Promotional video production

- Exhibition coordination (including brand staging for large demo units)

- Directional design for promotional materials and landing pages

- Pre-launch PR strategy development

KIWA Comment

Design initiatives in B2B companies often operate behind the scenes. We believe this project has made a significant impact both internally and externally, and we shared detailed insights during AXIS’s interview. We also learned that the article ranked second in the AXIS Web Magazine access rankings, reflecting growing interest in design within the B2B sector. We hope to continue contributing to the advancement of the industry. (Representative Director, Hiraga)

Related Links

- AXIS Vol.236 Print Edition Information

https://www.axismag.jp/axis_magazine/705886.html

- AXIS Web Magazine Article

https://www.axismag.jp/posts/2026/03/700354.html

- KIWA ART AND DESIGN Announcement

https://kaad.jp/news/axis-web-202603

KIWA ART AND DESIGN Co., Ltd.

Founded in 2018, KIWA is a design and growth partner company that treats design as a driver of business growth, supporting clients from concept to implementation. By transcending boundaries in art, design, AI, DX, and engineering, KIWA delivers design support and brand strategy across diverse sectors including government and manufacturing, both in Japan and internationally. The company holds patents from in-house development and has received numerous awards, including the Good Design Award, Red Dot Design Award, and iF Design Award.