Kirin Supports Japan National Soccer Team as 'Japan as One': Second Message Ad Released

## Kirin Supports Japan National Soccer Team as 'Japan as One': Second Message Ad Released

Kirin Holdings Co., Ltd. announced that it will release the second installment of its message advertisement for the project "We become stronger because we are one," which supports the "SAMURAI BLUE" (Japan national soccer team) with "Japan as One" cheering, on June 14 (Sunday) via digital media and official SNS.

During the "Kirin Challenge Cup 2026: Japan vs. Iceland" held on May 31, a "60,000-person cheering chant" was conducted to deliver the voices of fans and supporters to the national team. After the match, flags containing messages from individual supporters were presented to the players.

The new message ad was produced based on this event. Under the theme of "We become stronger because we are one," the ad depicts how the feelings of the Japan national team and its supporters become unified as they challenge the world, through supporter chants and scenes of players taking on the world.

Furthermore, messages collected from supporters across Japan are delivered to the players during the pre-match training camp in Monterrey, known as "KIRIN CHALLENGE CAMP," through the special content "KIRIN Cam."

Kirin has walked alongside the Japan national team as an official top partner of the Japan Football Association (JFA) for nearly half a century since 1978. Embracing the wish of manager Hajime Moriyasu to "fight as Japan as One," Kirin continues to carry out this project.