Sensitive Skin Brand Cetaphil Opens First Store on Qoo10, an EC Mall Popular with Gen Z

Galderma K.K. (Head Office: Zug, Switzerland; Japan Office: Chiyoda-ku, Tokyo; Representative Director: Chinatsu Kitahara) will open an official shop for the sensitive skin skincare brand "Cetaphil" on the EC platform "Qoo10," which is supported mainly by Gen Z and Millennial generations, starting July 1, 2026.

In recent years, the number of consumers who identify as having "self-diagnosed sensitive skin," particularly among younger demographics, has been increasing. There is a growing trend to prioritize "low irritation" and "gentleness on the skin" when choosing skincare products. Against this backdrop, Cetaphil, known for its dermatologically-based formulations, has primarily been available through drugstores and medical channels. However, to expand its touchpoints with a wider audience, the decision has been made to open a store on Qoo10.

Qoo10 boasts high customer acquisition power, especially in the beauty and cosmetics domain, and is a platform with strong affinity for reviews and social media. On this platform, where many trend-sensitive young users gather, evaluations based on actual experiences such as "ingredients," "safety," and "texture" significantly influence purchasing decisions. This environment is seen as an opportunity to more directly convey the value of Cetaphil, which has built trust as a sensitive skin product over many years.

This store opening will feature the brand's signature moisturizing products and a newly launched skincare series. Campaigns to commemorate the official shop opening are also planned sequentially. By strengthening communication centered on reviews and word-of-mouth, the aim is to acquire new customers and further enhance brand recognition.

Moving forward, Cetaphil will continue to provide skincare that everyone can use with peace of mind, regardless of skin type or age, while promoting channel strategies that respond to changing consumer needs.

New Store Opening Information: Cetaphil Official Qoo10 Store

Cetaphil Official Qoo10 Store

https://www.qoo10.jp/shop/cetaphil-official-gkk/

About the Cetaphil Brand

Cetaphil is a skincare brand for sensitive and dry skin, loved by many fans in over 70 countries worldwide. It began in 1947 in Texas, USA, when a pharmacist developed a gentle cleanser for patients undergoing dermatological treatment. This led to the creation of various products for sensitive and dry skin.

The name "Cetaphil" is a combination of "cetanol," a skin-protecting ingredient, and "phil," which means "love" in ancient Greek. As the name suggests, it embodies the idea of "loving the skin." In Japan, the brand officially launched in March 2022 and has since been enjoyed by many.

Cetaphil Official Website & SNS

・Official Website

https://www.cetaphil.jp/

・Cetaphil Official LINE Account

https://line.me/R/ti/p/@102qpsqj

・Cetaphil Official Instagram

https://www.instagram.com/cetaphil_jp/

About Galderma

Founded in 1981 and headquartered in Switzerland, Galderma is one of the world's largest global pharmaceutical companies specializing in dermatology as a comprehensive skin health company. To meet the skin needs of all people, it offers three portfolios: aesthetic medicine, consumer care, and prescription medicines, operating in over 90 countries worldwide.

Galderma K.K., the Japanese subsidiary, was established in 1996. Currently, through its two business divisions, the Consumer Business Division and the Aesthetic Business Division, it develops businesses that respond to various needs as a trusted premium brand for beautiful and healthy skin for everyone, by selling products such as Cetaphil and hyaluronic acid fillers.