First in Tohoku! 'TSUTAYA Conditioning PILATES Sendai Arai' Opens July 1, 2026

Culture Experience Co., Ltd. will open TSUTAYA Conditioning PILATES Sendai Arai on July 1, 2026, offering female-only reformer pilates classes and a book lounge inside TSUTAYA Sendai Arai.
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  • 📰 Published: June 5, 2026 at 19:01
  • 🔍 Collected: June 5, 2026 at 10:21
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Culture Experience Co., Ltd. (CX) will open 'TSUTAYA Conditioning PILATES Sendai Arai' within TSUTAYA Sendai Arai in Sendai, Miyagi Prefecture, on July 1, 2026. This is the brand's first location in the Tohoku region. TSUTAYA Conditioning PILATES is a women-only machine pilates studio designed mainly for beginners. The studio offers small-group classes using specialized reformers to improve posture and core strength, led by experienced instructors who hold 100 to 120 lessons per month. It also features a book lounge where members can read books related to exercise, beauty, food, and lifestyle for 60 minutes before or after their lessons. The lounge is equipped with Wi-Fi, power outlets, and automatic stretch chairs called 'Totonoeru Chairs.' Operating under a complete reservation system via a dedicated website, members can cancel up to one hour before their class. The studio offers monthly plans for 4 or 8 lessons, with options for additional sessions. Currently, the studio is offering free trial lessons and accepting registrations for the first 120 'OPEN members' who will receive free registration fees and a permanent monthly discount of 1,100 yen.

FAQ

When will TSUTAYA Conditioning PILATES Sendai Arai open?

It will open on Wednesday, July 1, 2026.

What is the address and contact information of the studio?

The address is 3-3-28 Nanaironosato, Wakabayashi-ku, Sendai-shi, Miyagi, and the phone number is 022-745-1700.

What are the membership plans and fees?

There are two main plans: 4 sessions/month for 13,200 yen (tax included) and 8 sessions/month for 19,800 yen (tax included). Additional sessions cost 3,850 yen each.

What features does the studio offer?

It offers women-only, small-group machine pilates lessons (approx. 100-120 classes/month). Members can access the book lounge for 60 minutes before and after their lessons.

Are there any opening campaigns available?

Yes, they are currently accepting the first 120 customers for the 'OPEN Member' registration, which waives the registration fee and offers a permanent monthly discount of 1,100 yen.