Cheering for those who work hard! 'Tough Gummy' x 'My Hero Academia' collaboration packages to be released nationwide starting June 8, 2026

Kabaya Foods Co., Ltd. announced that it will release special collaboration packages of 'Tough Gummy' and 'Tough Gummy Grapy Punch' featuring the anime 'My Hero Academia' starting June 8, 2026. Additionally, a 'Tough Gummy x My Hero Academia Collaboration Campaign' will begin on June 23, offering a chance to win exclusive collaboration goods.

The 'Tough Gummy' brand has established a solid position in the growing Japanese gummy market, supported by its unique 'addictive chewiness' created by its high-elasticity texture, large size, and sour powder stimulation. In fiscal year 2025, the brand's annual sales exceeded 10 billion yen for the first time, and its flagship product has been the number one selling single gummy item in the market for three consecutive years.

By combining the 'bouncy deliciousness' of the Tough Gummy brand with the passionate message of 'My Hero Academia,' the collaboration aims to support those who challenge themselves every day under the key message: 'Let the bouncy deliciousness be your strength.' The four types of collaboration packages express the addictive nature of the brand through the characters of 'My Hero Academia.'