Surpassed 10 Billion Yen in Annual Sales in FY2025! 'Tough Gummy' Brand Introduces First-Ever 'Crunchy' Texture: 'Tough Gummy Cool Crunch'

Kabaya Foods Co., Ltd. announced the release of 'Tough Gummy Cool Crunch,' the first product in its flagship 'Tough Gummy' brand to feature a 'crunchy' texture. The product will be released for a limited time at convenience stores nationwide starting Tuesday, June 9, and at supermarkets and drugstores nationwide starting Tuesday, July 7.

In FY2025, the Tough Gummy brand's annual sales surpassed 10 billion yen for the first time as a product brand for the company. Furthermore, the flagship product, 'Tough Gummy,' has earned the title of #1 in single-item sales in the gummy market for three consecutive years*.

As the new brand copy 'The more you chew, the more delicious, this elasticity' suggests, this success is evidence that the brand has established a solid position in the growing Japanese gummy market, supported by many customers who appreciate the unique 'addictive deliciousness' created by the 'satisfying high-elasticity texture,' 'large size,' and 'stimulation of sour powder.'

'Tough Gummy Cool Crunch,' launched with the expectation of further brand growth, maintains the high elasticity of Tough Gummy while being coated with 'crunchy sour powder' that allows you to enjoy a 'crunchy' sensation the moment you bite into it.

Product Features:
- Coated with 'crunchy sour powder' on the standard cube-shaped Tough Gummy, known for high elasticity, large size, and consistent texture.
- Creates a unique 'crunchy' sensation combined with the high elasticity of Tough Gummy.
- A 2-flavor assortment of sweet and sour pine and peach flavors.

Product Overview:
Product Name: Tough Gummy Cool Crunch
Category: Gummy Candy
Content: 80g
Price: Open
Release Date: Tuesday, June 9, 2026 (Convenience Stores), Tuesday, July 7, 2026 (Supermarkets/Drugstores, etc.)

*Intage SRI+ Gummy Market Cumulative Sales Amount Single Item Ranking (April 2023 - March 2026)