Kabaya Foods Co., Ltd. announces that as part of its sales channel expansion for 'Shio Charge Tablets' (hereafter 'Shio Charge'), a mineral-infused tablet that supports people who sweat and is promoted for year-round sales starting in fiscal 2026, it will begin sequential sales from Friday, May 15, at approximately 100 pharmacy locations, including those operated by Fuji Yakuhin Co., Ltd. under the 'Seims' brand.
*'Shio Charge' is a registered trademark of Kabaya Foods Co., Ltd.
Sweating scenes are now diverse and occur regardless of the season, due to rising temperatures and longer hot periods associated with global warming, as well as the spread and diversification of exercise and hobbies accompanied by sweating, driven by a growing interest in beauty and health. Whether during outdoor work, commuting, sports, running, walking, yoga, or in hot environments, the human body loses minerals such as salt along with water through perspiration. The demand for 'water + mineral* replenishment' during sweating, as advocated by 'Shio Charge,' is expected to grow throughout the year.
Furthermore, with the recent rise in health consciousness and the expansion of self-care needs, pharmacies are taking on the role of 'community health hubs' that support daily health management and self-care, going beyond just providing prescription drugs. Their importance as a place where people can casually consult about their health is increasing.
Therefore, our company will deploy 'Shio Charge' in pharmacies, a touchpoint where consumers are routinely conscious of their health, and deliver it as a readily available product for easily consuming minerals* along with water in various sweating situations.
Additionally, by providing information to store staff about the features of 'Shio Charge' and the importance of taking minerals* with water during sweating, we will support the staff in expanding their touchpoints with consumers and building lasting relationships.
In-store image (Seims Mitaka Station South Exit Pharmacy)
Moving forward, our company will continue to promote the expansion of sales channels for 'Shio Charge,' widely communicate the importance of 'water + mineral* replenishment' during sweating, and respond to the broad needs of consumers.
*In this release, 'minerals' refers to salt and potassium.
[Sales Overview]
Sales Start Date Sequentially from Friday, May 15, 2026
Product Name Shio Charge Tablets *Sports Drink Flavor Shio Charge Tablets Salt & Lemon
Category Name Refreshing confectionery
Content 81g (including individual packaging, standard 26 tablets)
Sales Stores Approximately 100 'Seims' pharmacy locations
(For reference)
<<About 'Shio Charge'>>
Ramune-type tablets that allow for 'moderate,' 'delicious,' and 'easy' intake of salt and potassium lost through sweating. ■ Product design focused on the minerals* contained in sweat. ■ The salt equivalent per tablet is about 0.1g, and taking 1-2 tablets with 100ml of water provides a good balance of water and salt. ■ Contains candy chips, making it easy to chew and break down, with a pleasant melt-in-your-mouth texture, allowing for easy intake of appropriate minerals*.
*'Shio Charge' is a registered trademark of Kabaya Foods Co., Ltd.
Product Name Shio Charge Tablets *Sports Drink Flavor Shio Charge Tablets Salt & Lemon Shio Charge Tablets Plum
Category Name Refreshing confectionery
Content 81g (including individual packaging, standard 26 tablets)
Price Open
Sales Area/Format Supermarkets, convenience stores, drugstores, home centers, etc. nationwide
'Shio Charge Tablets' Brand Page 'Shio Charge Tablets' X Account
FACT BOX
- Source: PR TIMES
- Category: Partnership