Kabaya Foods Signs Exclusive Partnership with Yoren for China Expansion

Kabaya Foods Corporation aims to further strengthen and accelerate its business growth by fully expanding overseas as one of its growth engines. As the first step, the company began operations in the United States in April of this year. In continuation, the company will begin business operations in China from May 2026. Accordingly, on April 28, 2026, the company entered into an exclusive business partnership agreement with Yoren Co., Ltd. (hereinafter “Yoren”) for operations within China.

In fiscal year 2024, Kabaya Foods exceeded 30 billion yen in sales for the first time since its founding, and it is expected to achieve record-high sales again in fiscal year 2025. With competitive brands such as 'Tough Gummy,' 'Enbun Charge Tablets,' and 'Sebon Star,' the company is growing steadily. While the Japanese domestic market faces a certain future population decline, Kabaya has been exploring new markets to leverage its strong brands.

China represents an attractive market with a high growth rate within the expanding global confectionery market, particularly the gummy category where Kabaya’s flagship products are positioned. Increasing inbound demand in Japan for Japanese snacks also provides a strong tailwind. Given this environment, Kabaya decided to enter the Chinese market and selected Yoren, a Japan-originated startup well-versed in the Chinese market, as its partner. Yoren's vision of 'connecting cultures' and its resources, including a vast network in China and information on over 75 million members, make it an ideal partner for this unique market. Moving forward, Kabaya aims to establish its brand and products in the Chinese market through active sales and marketing activities with Yoren, focusing on 'Tough Gummy' and 'Enbun Charge'.