"From Sensation to Data": eo SwimBETTER Certified as Recommended Product by Japan Swimming Federation

eo (Importer and General Agent: Custom Produce Co., Ltd.) is pleased to announce that its swimming data measurement device, "eo SwimBETTER," has been certified as a recommended product by the Japan Swimming Federation.

The Japan Swimming Federation defines recommended products as "equipment other than those used in competitions in accordance with the Federation's competition rules, which the Federation evaluates as contributing to the promotion of swimming and swimming competitions."

eo SwimBETTER was also added to the World Aquatics approved wearable list in 2024 and is a device expected to be utilized in international swimming competitions. With this recommendation from the Japan Swimming Federation, we will further deploy the product with enhanced credibility as one that contributes to the promotion and improvement of competitive swimming in Japan.

Visualizing hand movements underwater to support stroke improvement without relying on feel

Palm orientation Full stroke trajectory Left-right power difference

eo SwimBETTER is a wearable device that, when worn while swimming, visualizes data such as changes in palm orientation underwater, the direction of force applied to the water, propulsion trends, full stroke trajectory, and left-right power differences.

Due to the unique underwater environment, swimming has been considered more difficult than land or cycling sports to objectively grasp the forces applied and changes in form during movement. eo SwimBETTER complements the analysis of swimming, which has largely relied on the feel of coaches and athletes, with data, enabling clearer and earlier identification of issues and more efficient training.

The acquired swim data can be instantly confirmed and analyzed on the spot via a dedicated app or platform, and can be used for athletes' self-reflection, coaching guidance, team data sharing, and efficient improvement of training plans.

About Demo Measurements

For those interested in utilizing eo SwimBETTER data but find the content or specific application methods challenging, we also offer consultations for demo measurements.

While we may not be able to visit depending on the location and conditions, please feel free to contact us first.

For details, please contact eo Customer Service (supportjp@eolab.com).

How to Purchase & Inquiries

To purchase eo SwimBETTER, please click the "Buy Now" button on the official Japanese website or purchase from the "SWANS Official Website/Online Shop" for sports eyewear brands.

eo SwimBETTER Japanese Site

https://get.eolab.com/jp/

SWANS Official Website/Online Shop

https://swans.co.jp/product/list/category/297/298/

For services other than device sales (eo membership enrollment, inquiries, repairs/exchanges, information updates, etc.), please contact Custom Produce Co., Ltd. Please contact eo Customer Service (supportjp@eolab.com).

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About eo

"eo," meaning "progress" in Latin, is a sports technology brand founded by Jamie Fuller, former chairman of SKINS. It unlocks all latent potential of the body by applying new research discoveries and innovations to sports. We support athletes in exceeding their limits through products that enhance performance, promote recovery and adaptation, prevent injuries, and aid rehabilitation.

Contact for this matter:

eo Customer Service

Email: supportjp@eolab.com

https://get.eolab.com/jp