California Towel Brand 'LEUS' Launches 6 New Beach Towel Designs for 2026SS
LEUS, a towel brand originating from California, has announced the release of six new beach towel designs for the 2026SS season. Made from 100% recycled cotton, these large 147cm x 84cm towels feature excellent absorbency and quick-drying properties. They are priced at 6,820 yen (tax included) each.
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- 📰 Published: May 18, 2026 at 22:41
- 🔍 Collected: May 18, 2026 at 14:01
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From the towel brand "LEUS" born in California in 2017, we are launching 6 new beach towel designs for the 2026SS season.
"LEUS" is a towel brand that combines high absorbency, a soft touch, and easy portability. It has garnered support from many users as a companion item for various active scenes, including surfing, outdoor activities, going to the gym, and traveling.
For the 2026SS new releases, a total of 6 designs featuring the brand's signature vibrant graphics and colorways have arrived. The lineup, centered around nature-inspired designs, joyfully colors beach and outdoor scenes.
6 Unique New Designs to Color the Beach Scene
PINEAPPLE PARADISE 6,820 yen (tax included)
JUNGLE FEVER 6,820 yen (tax included)
LEOPARD 6,820 yen (tax included)
WESTWARD 6,820 yen (tax included)
TIEDYE RAINBOW 6,820 yen (tax included)
WATERMELON 6,820 yen (tax included)
The new 2026SS beach towels introduced this time are appealing for their bold graphics and color usage unique to LEUS.
Among them, the "BEACH ECO TOWEL PINEAPPLE PARADISE" features a striking pineapple pattern that evokes a summery sense of openness. It adds an accent to various everyday scenes, not only at the beach or poolside but also at camps, inside cars, and after workouts.
The 6 new designs are appealing not just for their functionality as towels, but also for the joy of choosing one that matches the user's style and mood. They perform excellently not only as surf trip and outdoor gear but also as items that color your daily active time.
Large 147cm x 84cm Size: Balancing Comfortable Use and Easy Handling
The new beach towels feature a large size of 147cm x 84cm. While large enough to firmly wrap around the body, the fabric is not overly thick, making them easy to carry and comfortable to use at the beach or travel destinations.
The material adopted is 100% recycled cotton. With an exquisite thickness offering super absorbency and quick-drying capabilities, they are highly suitable for use after getting out of the ocean or taking a shower.
Furthermore, they come with a hanging loop to promote drying. It is a convenient feature that makes it easy to hang and dry after use, especially useful in scenes with frequent movement like surfing and outdoor activities.
Product Overview
Product Name: BEACH ECO TOWEL
Available Designs: 6 types in total
Brand: LEUS
Price: 6,820 yen (tax included)
Size: 147cm x 84cm
Material: 100% recycled cotton
Features
- 6 new designs launched for 2026SS
- Graphic designs inspired by nature
- Exquisite thickness with super absorbency and quick-drying properties
- Uses 100% recycled cotton
- Equipped with a hanging loop to promote drying
- Suitable for a wide range of scenes including surfing, outdoors, gym, and travel
About LEUS
LEUS is a towel brand born in California in 2017.
We develop towels that combine high absorbency, soft touch, and easy portability, proposing items for users who enjoy an active lifestyle, including surfing, outdoor activities, gyms, and travel.
Unique graphics and vivid coloring are also charms of the brand. As a towel brand that joyfully colors daily active time, it has gathered support from a wide range of users.
Official Website: https://www.leustowels.com/
About Custom Produce Inc.
Headquarters: YS Bldg 2F, 1-10-2 Abiko, Abiko-shi, Chiba 270-1166
Representative: Minoru Goukon, President and CEO
Established: November 1993
Phone Number: 04-7183-2380
URL: https://www.customproduce.com
Business Description: Import of fashion apparel, miscellaneous goods, sporting goods, etc.
Handled Brands: LEUS, STANCE, COAL, PONTO, eo, and others
Inquiries regarding this matter
LEUS Customer Service
https://www.cpistore.jp/contact
"LEUS" is a towel brand that combines high absorbency, a soft touch, and easy portability. It has garnered support from many users as a companion item for various active scenes, including surfing, outdoor activities, going to the gym, and traveling.
For the 2026SS new releases, a total of 6 designs featuring the brand's signature vibrant graphics and colorways have arrived. The lineup, centered around nature-inspired designs, joyfully colors beach and outdoor scenes.
6 Unique New Designs to Color the Beach Scene
PINEAPPLE PARADISE 6,820 yen (tax included)
JUNGLE FEVER 6,820 yen (tax included)
LEOPARD 6,820 yen (tax included)
WESTWARD 6,820 yen (tax included)
TIEDYE RAINBOW 6,820 yen (tax included)
WATERMELON 6,820 yen (tax included)
The new 2026SS beach towels introduced this time are appealing for their bold graphics and color usage unique to LEUS.
Among them, the "BEACH ECO TOWEL PINEAPPLE PARADISE" features a striking pineapple pattern that evokes a summery sense of openness. It adds an accent to various everyday scenes, not only at the beach or poolside but also at camps, inside cars, and after workouts.
The 6 new designs are appealing not just for their functionality as towels, but also for the joy of choosing one that matches the user's style and mood. They perform excellently not only as surf trip and outdoor gear but also as items that color your daily active time.
Large 147cm x 84cm Size: Balancing Comfortable Use and Easy Handling
The new beach towels feature a large size of 147cm x 84cm. While large enough to firmly wrap around the body, the fabric is not overly thick, making them easy to carry and comfortable to use at the beach or travel destinations.
The material adopted is 100% recycled cotton. With an exquisite thickness offering super absorbency and quick-drying capabilities, they are highly suitable for use after getting out of the ocean or taking a shower.
Furthermore, they come with a hanging loop to promote drying. It is a convenient feature that makes it easy to hang and dry after use, especially useful in scenes with frequent movement like surfing and outdoor activities.
Product Overview
Product Name: BEACH ECO TOWEL
Available Designs: 6 types in total
Brand: LEUS
Price: 6,820 yen (tax included)
Size: 147cm x 84cm
Material: 100% recycled cotton
Features
- 6 new designs launched for 2026SS
- Graphic designs inspired by nature
- Exquisite thickness with super absorbency and quick-drying properties
- Uses 100% recycled cotton
- Equipped with a hanging loop to promote drying
- Suitable for a wide range of scenes including surfing, outdoors, gym, and travel
About LEUS
LEUS is a towel brand born in California in 2017.
We develop towels that combine high absorbency, soft touch, and easy portability, proposing items for users who enjoy an active lifestyle, including surfing, outdoor activities, gyms, and travel.
Unique graphics and vivid coloring are also charms of the brand. As a towel brand that joyfully colors daily active time, it has gathered support from a wide range of users.
Official Website: https://www.leustowels.com/
About Custom Produce Inc.
Headquarters: YS Bldg 2F, 1-10-2 Abiko, Abiko-shi, Chiba 270-1166
Representative: Minoru Goukon, President and CEO
Established: November 1993
Phone Number: 04-7183-2380
URL: https://www.customproduce.com
Business Description: Import of fashion apparel, miscellaneous goods, sporting goods, etc.
Handled Brands: LEUS, STANCE, COAL, PONTO, eo, and others
Inquiries regarding this matter
LEUS Customer Service
https://www.cpistore.jp/contact
FAQ
What are the features of LEUS's new beach towels?
They feature a large 147x84cm size, made of 100% recycled cotton with excellent absorbency and quick-drying capabilities. They also include a hanging loop.
How much do the new LEUS beach towels cost?
All six new designs are priced at 6,820 yen (tax included) each.
What kind of brand is LEUS?
Born in California in 2017, LEUS is a towel brand offering functional and uniquely designed towels perfect for surfing and outdoor activities.