Orobianco Launches "30 Years, 30 Stories." Campaign to Commemorate 30th Anniversary

Orobianco, a factory brand originating from bags founded in 1996 near Milan, Italy, celebrates its 30th anniversary in 2026. To commemorate this milestone, a special promotion, "30 Years, 30 Stories," featuring 30 fashionistas and creators embodying Orobianco items in their respective styles, will be launched starting Friday, June 5, 2026.

The charm of Orobianco, which balances design and practicality at a high level, will be conveyed through the stories of 30 individuals with diverse personalities, sequentially released on a special feature page and their 30 Instagram accounts.

Additionally, a gift campaign will be held on Orobianco's official Instagram.

■ "30 Years, 30 Stories." - My Orobianco Story, as told by 30 people

In 2026, Orobianco marks its 30th anniversary.
"La moda italiana bella ma intelligente" - true to the philosophy of the Italian fashion brand that is "beautiful, and yet also intelligent," its craftsmanship, which combines design and functionality at a high level, has been supported by many people across generations.

Built on an unchanging spirit, it has evolved over 30 years by incorporating the sensibilities and atmosphere of each era. To commemorate this journey, 30 fashionistas and creators will embody Orobianco's items in their own styles, weaving together "My Orobianco Story" as seen through their diverse personalities.

■ Participants (Examples)

A diverse lineup of participants will be featured, including fashionistas, creators, athletes, artists, and the group "Ojifes."

About "Ojifes":
A group of four men known for their dapper suit styles and charmingly cute dances. They are veteran fashion models who have been active on the front lines for many years. Their life-sized and unique performances, which overturn the image of "cool = unapproachable," represent the ideal image of a modern, cool middle-aged man. The gap between their seriousness and humor as active models playing with all their might has captured the hearts of many.
The members are models Shotaro Kato, Hiroyuki Kubota, TARO DE KEYZER, and Naoki.

*The feature page includes interviews with Hiroyuki Kubota, Naoki, Yukari Saito (Vegetable Sommelier/Medicinal Cuisine Instructor), and JEFFI (CEO of JEFFI COMPANY).

Other participants:
- Hiroshi Hamada (Professional Track and Field Athlete)
- Kodai Motoyama (Wasai Artisan/Stylist/Model)
- Reo Umakoshi (Model/Influencer)
- Kaito Nakata (Skateboarder)

■ Feature Page
https://orobianco-jp.com/contents/30years_30stories

■ 30th Anniversary Products (Examples)

- Arinna 30th Tote Bag (2 models): ¥42,900 / ¥45,100 (tax incl.)
- Soloperte 30th Shoulder Bag (2 models): ¥42,900 / ¥45,100 (tax incl.)
- Necktie 30th Anniversary Box Set: ¥11,000 (tax incl.)
- Rotolo Ballpoint Pen 30th Anniversary Limited Color: ¥13,200 (tax incl.)

The products worn by the 30 fashionistas and creators are available for purchase at the Orobianco official online store and retail stores.

■ Instagram Gift Campaign

In conjunction with this promotion, a gift campaign will be held on the Orobianco official Instagram.

- How to apply: Follow the Orobianco official Instagram & "Like" the target post to enter.
- Campaign period: Friday, June 5 - Sunday, June 21
- Number of winners: 5 people
- Prizes: Movenza Suitcase, Arinna 30th Tote Bag, Soloperte Shoulder Bag, Soloperte Tote Bag, Portable Ashtray - one of each item for a total of 5 winners.