Olinas Co., Ltd. Achieves Collaboration Between Capcom's Brand New Game "PRAGMATA" and Global Artist Julia Gisella
Olinas Co., Ltd. has launched the first content of a PR campaign for Capcom's new game "PRAGMATA," featuring global artist Julia Gisella, for whom Olinas is the exclusive management partner in Japan. The content is simultaneously released on YouTube Shorts, Instagram, and TikTok, aiming to reach new fan bases through the fusion of gaming and art.
📋 Article Processing Timeline
- 📰 Published: May 7, 2026 at 17:50
- 🔍 Collected: May 7, 2026 at 09:01
- 🤖 AI Analyzed: May 7, 2026 at 09:14 (12 min after Collected)
Olinas Co., Ltd. (Location: 1-5-12 Akasaka, Minato-ku, Tokyo; Representative Director: Aya Ozeki; hereinafter "Olinas") has released the first content featuring Julia Gisella, for whom Olinas serves as the exclusive management partner in Japan, as part of the PR campaign for Capcom Co., Ltd.'s (hereinafter "Capcom") brand new game "PRAGMATA." This content is simultaneously published on three platforms: YouTube Shorts, Instagram, and TikTok, representing a strategic collaboration planned and proposed by Olinas based on its unique insights.
About "PRAGMATA"
PRAGMATA is a completely new sci-fi action-adventure game developed by Capcom, the creator of popular IPs such as "Resident Evil" and "Monster Hunter." Set in a near-future lunar world, it tells a story of adventure and bond between two partners: "Hugh Williams," a human in a spacesuit, and "Diana," an android girl made of Luna Filament.
The game features unique material "Luna Filament," a world dominated by AI, and an innovative game system that combines puzzles and shooting. It is an ambitious work that pursues a "never-before-seen gaming experience" under a new development team centered on young staff. It was released on April 17, 2026, for PS5, Xbox Series X|S, and Steam, and achieved an exceptional start for a completely new IP, surpassing 1 million units sold worldwide in just two days after its release.
▼Game Information
Genre: Sci-fi Action-Adventure
Release Date: April 17, 2026 (PS5, Xbox Series X|S, Steam) / April 24 (Nintendo Switch 2, Japan)
Supported Platforms: PlayStation 5, Xbox Series X|S, Nintendo Switch 2, PC (Steam)
Price: Standard Edition 7,990 yen (tax included) / Deluxe Edition 8,990 yen (tax included)
Publisher: Capcom Co., Ltd.
Official Website: https://www.capcom-games.com/pragmata/ja-jp/
Background of the Collaboration
What makes this collaboration particularly noteworthy is that Julia Gisella is not only a game-related creator but also a globally renowned online visual artist.
Olinas proposed the strong commonality between PRAGMATA's character visuals and Julia's own look and worldview as the core angle of the campaign. This led to the implementation of a more original and strategic PR measure for Capcom, distinguishing it from traditional PR that typically features game creators.
This approach, which delves into a game IP from the perspective of a global art creator, makes it possible to deliver the world of PRAGMATA in a new way to Julia's existing fanbase (global users who love art, fashion, and pop culture).
Published Content
The campaign content is currently available on the following three platforms:
● YouTube Shorts: https://www.youtube.com/shorts/J3pgw3nG6tQ
● Instagram: https://www.instagram.com/p/DXc4zhzsmDz/
● TikTok: https://vt.tiktok.com/ZS9LF4k97/
About Julia Gisella
Julia Gisella, originally from Germany, is one of the world's most watched young artists, boasting over 35 million total followers on social media. Her unique style, which fuses realistic portraits, optical illusion art, and pop culture, possesses strong visual impact and high storytelling quality, garnering enthusiastic support across borders and languages, especially among Gen Z and Millennials.
She has a track record of diverse collaborations, including direct offers from global artists such as Billie Eilish and Elton John, and has built extensive campaign experience in global markets including Europe, America, South America, and the Middle East, primarily in the art, fashion, beauty, and entertainment sectors.
Furthermore, she has collaborated with the Japanese alcohol marker brand "COPIC," developing collaborative products that incorporate Julia Gisella's unique artistic expression. These products are currently on sale, demonstrating her high affinity with Japanese companies and brands.
About "PRAGMATA"
PRAGMATA is a completely new sci-fi action-adventure game developed by Capcom, the creator of popular IPs such as "Resident Evil" and "Monster Hunter." Set in a near-future lunar world, it tells a story of adventure and bond between two partners: "Hugh Williams," a human in a spacesuit, and "Diana," an android girl made of Luna Filament.
The game features unique material "Luna Filament," a world dominated by AI, and an innovative game system that combines puzzles and shooting. It is an ambitious work that pursues a "never-before-seen gaming experience" under a new development team centered on young staff. It was released on April 17, 2026, for PS5, Xbox Series X|S, and Steam, and achieved an exceptional start for a completely new IP, surpassing 1 million units sold worldwide in just two days after its release.
▼Game Information
Genre: Sci-fi Action-Adventure
Release Date: April 17, 2026 (PS5, Xbox Series X|S, Steam) / April 24 (Nintendo Switch 2, Japan)
Supported Platforms: PlayStation 5, Xbox Series X|S, Nintendo Switch 2, PC (Steam)
Price: Standard Edition 7,990 yen (tax included) / Deluxe Edition 8,990 yen (tax included)
Publisher: Capcom Co., Ltd.
Official Website: https://www.capcom-games.com/pragmata/ja-jp/
Background of the Collaboration
What makes this collaboration particularly noteworthy is that Julia Gisella is not only a game-related creator but also a globally renowned online visual artist.
Olinas proposed the strong commonality between PRAGMATA's character visuals and Julia's own look and worldview as the core angle of the campaign. This led to the implementation of a more original and strategic PR measure for Capcom, distinguishing it from traditional PR that typically features game creators.
This approach, which delves into a game IP from the perspective of a global art creator, makes it possible to deliver the world of PRAGMATA in a new way to Julia's existing fanbase (global users who love art, fashion, and pop culture).
Published Content
The campaign content is currently available on the following three platforms:
● YouTube Shorts: https://www.youtube.com/shorts/J3pgw3nG6tQ
● Instagram: https://www.instagram.com/p/DXc4zhzsmDz/
● TikTok: https://vt.tiktok.com/ZS9LF4k97/
About Julia Gisella
Julia Gisella, originally from Germany, is one of the world's most watched young artists, boasting over 35 million total followers on social media. Her unique style, which fuses realistic portraits, optical illusion art, and pop culture, possesses strong visual impact and high storytelling quality, garnering enthusiastic support across borders and languages, especially among Gen Z and Millennials.
She has a track record of diverse collaborations, including direct offers from global artists such as Billie Eilish and Elton John, and has built extensive campaign experience in global markets including Europe, America, South America, and the Middle East, primarily in the art, fashion, beauty, and entertainment sectors.
Furthermore, she has collaborated with the Japanese alcohol marker brand "COPIC," developing collaborative products that incorporate Julia Gisella's unique artistic expression. These products are currently on sale, demonstrating her high affinity with Japanese companies and brands.