プレスリリース

The Pinnacle of '80s Gag Manga, 'Oyonko Buunyan,' Boldly Relaunches in the Reiwa Era! Recruitment of License Partner Companies for Merchandising and Tie-ups Begins Today!

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Jul 2, 2026 10:00 PM ・ Updated Jul 8, 2026 8:19 PM ・ 7 min read ・ Source: PR TIMES

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The Pinnacle of '80s Gag Manga, 'Oyonko Buunyan,' Boldly Relaunches in the Reiwa Era! Recruitment of License Partner Companies for Merchandising and Tie-ups Begins Today! — Image: PR TIMES

PRIMARY SOURCE PR TIMES View source Distributor: PR TIMES
Published: Jul 2, 2026

©️Misako Ichikawa

Oyonko LLC (Headquarters: Ichikawa City, Chiba Prefecture, Representative: Shota Tsujimoto) announces the full-scale relaunch of merchandising and tie-up projects for the legendary gag manga "Oyonko Buunyan," based on the original work by manga artist Misako Ichikawa. The company has officially begun recruiting license partner companies interested in merchandising and tie-ups.

Furthermore, the official Mercari Shops have opened, and tie-up projects with local governments are also being fully launched.

Please look forward to the future activities of "Oyonko Buunyan."

Recruiting License Partner Companies!

"Oyonko Buunyan," which began serialization in 1973 and was adapted into an anime in 1984 (broadcast during prime time on the TV Asahi network), has been loved by people of all ages. As a powerful character IP connecting the nostalgia of the Showa era with the Reiwa retro boom, we are launching recruitment today for partner companies to collaborate on merchandise development and corporate tie-ups. Please feel free to contact us!

Inquiries: info@oyoneko.net

"Buunyan" Appointed Chief Sweet Potato Officer!

With the full launch of this project, the protagonist, "Buunyan" (real name: Oyoyo), has been appointed Chief Sweet Potato Officer (CSO) of the company.

<Message from Chief Sweet Potato Officer (CSO) "Buunyan"> It's been a while, all my fans across the country! It's almost the 55th anniversary since serialization began in 1973. It's only natural that I'll continue to pave my path to stardom in the Reiwa era! So, I'm waiting for "work" that will make me shine even brighter!

©️Misako Ichikawa

"Oyonko Buunyan Official Goods Shop" Opens on Mercari Shops! To commemorate the Reiwa relaunch, the long-awaited official items are now available at the "Oyonko Buunyan Official Goods Shop" opened on Mercari Shops. ▼Oyonko Buunyan Official Shop https://jp.mercari.com/shops/profile/2JPYaeigmcPD79i9YPsk8Y

Nationwide Expansion Initiatives

The next Oyoyo plan is to expand nationwide through collaborations with local governments and companies.

Ahead of the rest of the country, a powerful collaboration with Akita has also begun!!

Through a tie-up with Akita Activation Co., Ltd. (Representative: Kengo Hikage), "Namahage Buunyan" has been born!!

Various product developments are planned as the company's image character!

Please look forward to further news about "Buunyan" appearing across the country.

▼Akita Activation Co., Ltd.

https://www.akita-namahage.jp/akk/

Namahage Buunyan Red ©️Misako Ichikawa Namahage Buunyan Blue ©️Misako Ichikawa

The momentum of "Buunyan" is unstoppable!

The anime "Oyonko Buunyan" is currently streaming on the following platforms!

Amazon Prime Video (Amazon Prime Direct (SVOD))

U-NEXT, Anime Hodai, d Anime Store, FOD, Video Market, DMM TV

©︎Misako Ichikawa/Shinei©︎Misako Ichikawa/Shinei©︎Misako Ichikawa/Shinei

6th Series of LINE Stickers Now Available!

The 6th series is packed with unique stickers!

Latest information and 2-panel manga are being serialized!

Oyonko Buunyan Official SNS Accounts Here! Oyonko Buunyan Official X: https://x.com/oyoneko0701

©️Misako Ichikawa©️Misako Ichikawa

FACT BOX

Source: PR TIMES
Category: プレスリリース
Organizations: Amazon Prime Video / U-NEXT / FOD

AI 圖像理解（模型對圖片的判讀，非新聞原文事實） / AI image understanding / AI 画像理解

模型對圖片的判讀，非新聞原文事實 / Model interpretation of images, not source-article facts / モデルによる画像判読で、ニュース原文の事実ではありません

以下為AI對圖片的理解非新聞原文事實

The images feature the character "ぶーにゃん" from the manga "オヨネコぶーにゃん" in various poses and merchandise. They show the character on a skateboard, as an acrylic stand, a rubber keychain, a rubber coaster, and on a T-shirt and tote bag. Two images also depict "ぶーにゃん" dressed as a Namahage.

An illustration of "ぶーにゃん" on a skateboard, with a retro TV displaying the manga title "オヨネコぶーにゃん" and speech bubbles.
A yellow cat-like character, "ぶーにゃん," with wide eyes and a paw near its mouth, against a black background.
Merchandise for "オヨネコぶーにゃん" including a print T-shirt, tote bag, acrylic stand, rubber keychain, and rubber coaster, available on Mercari Shops.
An illustration of "ぶーにゃん" dressed as a red Namahage, holding a wooden bucket and a stick, with Japanese text.
An illustration of "ぶーにゃん" dressed as a blue Namahage, holding kiritanpo and a wooden bucket, with Japanese text.

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The Washin AI News desk structures and reviews this article under the following standards.

Start only from primary sources (official PR, disclosures, wire services)
Numbers and proper nouns machine-checked against the source (number-completeness check)
Company names and tickers verified via registry (Registry/TWSE/Wikidata)
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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Jul 2, 2026 10:00 PM — Distributor PR TIMES
Collected　Jul 2, 2026 1:34 PM
AI structured & analyzed　Jul 2, 2026 1:34 PM
Desk-reviewed & published　Jul 2, 2026 10:00 PM

FAQ

What are the key facts in this article?

©️Misako Ichikawa Oyonko LLC (Headquarters: Ichikawa City, Chiba Prefecture, Representative: Shota Tsujimoto) announces the full-scale relaunch of merchandising and tie-up projects for the legendary gag manga "Oyonko Buunyan," based on the original work by manga artist Misako Ichikawa. The company has officially begun recruiting license partner companies int

Where is the primary source?

PR TIMES: https://prtimes.jp/main/html/rd/p/000000001.000182998.html

When was it published?

Jul 2, 2026

Cite this article — HOW TO CITE

Washin AI News Desk“The Pinnacle of '80s Gag Manga, 'Oyonko Buunyan,' Boldly Relaunches in the Reiwa Era! Recruitment of License Partner Companies for Merchandising and Tie-ups Begins Today!”AI News by Washin Village（和心村）, Jul 2, 2026. https://aeo.washinmura.jp/ai/%E3%82%AA%E3%83%A8%E3%83%8D%E3%82%B3%E5%90%88%E5%90%8C%E4%BC%9A%E7%A4%BE/en/news/2026-07-02-80s%E3%82%AE%E3%83%A3%E3%82%B0%E6%BC%AB%E7%94%BB%E3%81%AE%E9%87%91%E5%AD%97%E5%A1%94-%E3%82%AA%E3%83%A8%E3%83%8D%E3%82%B3%E3%81%B6%E3%83%BC%E3%81%AB%E3%82%83%E3%82%93-%E3%81%8C%E4%BB%A4%E5%92%8C%E3%81%AB-%E5%9B%B3%E3%80%85%E3%81%97%E3%81%8F-%E5%86%8D%E5%A7%8B%E5%8B%95-%E6%9C%AC%E6%97%A5%E3%82%88

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