Oisix La Daichi Co., Ltd. (Head Office: Shinagawa-ku, Tokyo; President and Representative Director: Kohei Takashima; hereinafter referred to as "the Company"), a provider of subscription services for food, changed its company name to "Oisix Inc." (English name: Oisix Inc.) effective July 1, 2026 (Wednesday). We are pleased to announce that we have also developed a new corporate logo in conjunction with this change. The logos for each business brand, including the food delivery service "Oisix," will continue to be used as before.
"Return to Roots" with Original Company Name; Communicating Group-Wide Values Amidst Business Expansion
The Company was founded in 2000 as "Oisix Co., Ltd." with the corporate philosophy of "The table of tomorrow, the fields of tomorrow." After integrating with "Daichi o Mamoru Kai" and "Radishbo-ya," we have been working to solve social issues related to food as "Oisix La Daichi Co., Ltd." since 2018. Furthermore, by making a food service company under Sidax a subsidiary in 2024, we have expanded our business domain and have grown into a corporate group with 28 subsidiaries and affiliates (as of July 1, 2026), now offering not only food delivery services but also food services.
As our areas of challenge expand, we have changed our company name back to our original name, "Oisix Co., Ltd.," effective July 1, 2026, to more clearly communicate the common values across our diverse businesses.
New "OISIX" Banner Embodies "Strong Will" to Solve Social Issues in Food
In conjunction with this company name change, we have developed a new corporate logo, "OISIX." Based on a font with a sincere appearance, this logo, composed of strong, straight capital letters, expresses our "strong will" to solve social issues in food through business for the future, and serves as "a single banner" for all our colleagues to gather equally.
The logos for each business brand, including the food delivery service "Oisix," which is familiar to many customers, will continue to be used as before.
Building on our unwavering founding spirit, the Oisix Group will work as one under our new company name and corporate logo to forge a greater future for food.
Product Packaging and Other Items to Be Gradually Switched, Considering Environmental Impact
The switch of product packaging, various printed materials, and packing materials due to the change in company name and corporate logo will be carried out gradually, taking into account environmental impact and the effective utilization of resources. Therefore, there may be a mix of items bearing the old company name and logo. We appreciate your understanding that this represents a part of the history we have built as "Oisix La Daichi Co., Ltd."
About Oisix Inc.
Oisix Inc. provides regular delivery services for agricultural products and meal kits, with a focus on safety and security, through its major domestic brands "Oisix," "Radishbo-ya," and "Daichi o Mamoru Kai." Its subsidiaries include "Sidax Food Service," which operates food services for elderly care facilities, hospitals, childcare facilities, and corporate cafeterias; "Tokushima Maru," a mobile supermarket for people with limited mobility; and "Purple Carrot," which offers plant-based meal kits in the United States. The company is expanding services that solve social issues related to food. Furthermore, as a "Sustainable Retailer," Oisix Inc. is working on the SDGs and aims for zero food loss throughout the supply chain, from fields to tables, through initiatives such as demand forecasting using a subscription model, active utilization of imperfect produce, and meal kits that reduce household food waste.
FACT BOX
- Source: PR TIMES
- Category: 企業動向
- Organizations: Purple Carrot