Settsu City Renews "Health Points Project"!

Settsu City and A10 Lab Inc. (Headquarters: Chuo-ku, Tokyo, Representative Director: Go Nagasaka), the developer and operator of the habit formation app "Minchalle," will renew the "Health Points Project" targeting citizens of all ages. In conjunction with this, a new operation utilizing "Minchalle" will be fully launched on July 1 (Wed).

This project aims to address the challenges of lack of exercise and behavioral change among health-indifferent citizens by revamping the existing health points system. By awarding points, we aim to create an incentive for exercise, and by newly incorporating "intrinsic motivation" such as mutual support among peers and donations to social contribution activities, we will create an environment where people can enjoy and continue their efforts, promoting citizen health promotion towards the realization of a sustainable healthy city.

*Intrinsic Motivation: Motivation driven by spontaneous interest, curiosity, and a sense of accomplishment, rather than external rewards such as money.

Background and Objectives of Implementation

1: Challenge: Lack of exercise and behavioral change among health-indifferent citizens

According to a recent citizen survey, the proportion of Settsu citizens who have regular exercise habits is 33.3% for adult men and 26.9% for women, which is significantly below the city's target values (53.6% for men, 52.8% for women). Furthermore, the proportion of people whose average number of steps is 8,000 or more is 36.8% for men and 24.2% for women, falling short of the national target of 8,000 steps. How to promote behavioral change among citizens with such serious lack of exercise and among the health-indifferent population is an urgent issue.

2: Solution: Exercise habits that continue enjoyably through a system of working together with peers

To solve this problem, Settsu City will review its conventional health points project and renew it into a new system utilizing "Minchalle." While providing an incentive to start exercising through health point awards and prizes, we will combine this with "intrinsic motivation" such as a new system for groups of 5 people to work together (peer support) and donations to social contribution activities. This will support the establishment of sustainable healthy habits that do not rely solely on temporary point awards (extrinsic motivation).

This project is a core measure to promote the basic philosophy of the "3rd Settsu City Health Promotion Plan 'Machigoto Genki! Kenko Settsu 21.'" The objective is to promote behavioral change among the health-indifferent population by utilizing digital technology and to increase the number of citizens who engage in daily health building enjoyably and continuously.

Project Overview

A dedicated Settsu City page, "Settsu Health Challenge," will be opened within the "Minchalle" app. Citizens residing, working, or studying in Settsu City will form teams based on their objectives, providing an environment where they can engage in health building while enjoying communication with each other.

The in-app coins accumulated through team activities will be used for a system that allows donations to local social contribution projects, providing citizens with new incentives for social participation. In addition, "health points" will be awarded for activities such as health check-ups, daily step counts, and participation in local events, with prizes such as digital gifts offered through a lottery. Information sessions on the Settsu Health Challenge will also be held.

【Project Start】 July 1, 2026~

【Target】 Residents, workers, students, etc. in Settsu City

【Implementation Details】

Operation of the Health Points Project utilizing the habit formation app "Minchalle"

Conducting app usage explanation sessions for seniors

Community contribution donation project (planned for implementation from the next fiscal year onwards)

【Session Details】

Target: Those who are concerned about app operation

Cost: Free

Application: Settsu City Health and Welfare Department, Health and Welfare Division TEL: 06-6383-1386

Click here to participate in the information session →

About the Main Functions of "Minchalle"

・Health Data Recording Function: Automatically measure steps and record weight, sleep time, etc., for self-management.

・Health Points Function: Award points for participation in events designated by the municipality, such as health check-ups and participation in community programs, as well as for daily steps, with digital gifts offered through a lottery.

・Team Function: Digital peer support function for up to 5 people to encourage each other and continue enjoyably. Teams of 5 anonymous individuals with the same goal (e.g., studying, dieting, exercise) can be formed to aim for enjoyable habit formation using a system that applies nudges.

・Donation Function: In-app coins accumulated through continued effort can be donated to social contribution projects nationwide.

*Digital Peer Support: Mutual support among peers in a digital space.

*Nudge: A strategy or technique that encourages individuals to unconsciously change their behavior in a positive direction without economic incentives or coercion.

【Team Function Overview】

Download the "Minchalle" app and participate from the Settsu City dedicated page "Settsu Health Challenge."

Click here to download the app →

*The name and logo of Minchalle are registered trademarks of A10 Lab Inc.

<App Overview>

・Title: Minchalle

・Usage Fee: Monthly plan ¥500/month, Annual plan ¥4,700/year

・Release Date: November 6, 2015

・Official Website: https://minchalle.com/

・Official Blog: https://minchalle.com/blog/

・Selected as a Google Play Best App 3 times

About Municipal Projects

・Number of municipal projects: 53 nationwide (as of July 2025)

・Track record in various fields such as health promotion (health maintenance/promotion projects), elderly welfare (frailty prevention/digital divide resolution projects), and adult health (prevention of lifestyle disease complications projects).

・Received the Minister of Health, Labour and Welfare's Director-General of the Health and Welfare Bureau for Long-Term Care Prevention and Elderly Livelihood Support Division, Excellent Award in the Municipalities Category at the "10th Extend Healthy Life Expectancy! Award" for the frailty prevention project with Fuchu City, Tokyo.

・Featured in a case study in the column "Aiming for the Realization of a Regional Symbiotic Society with 'Connections and Mutual Support'" in the 2022 edition of the White Paper on Health, Labour and Welfare, Part 1, Chapter 3: https://www.mhlw.go.jp/wp/hakusyo/kousei/22/dl/1-03.pdf#page=41

A10 Lab Inc.

・Established: December 2016

・Location: 2F, Tensho Nihonbashi Building, 8-13 Nihonbashi Kobunacho, Chuo-ku, Tokyo

・Phone Number: 03-5422-8396

・HP: https://a10lab.com/