Smoking Cessation Program "Minchare Quit Smoking" Surpasses 10,000 Participants

A10 Lab, Inc. (Headquarters: Chuo-ku, Tokyo; Representative Director: Tsuyoshi Nagasaka), developer and operator of the habit-building app "Minchare®", announces that the cumulative number of participants in its online smoking cessation program "Minchare Quit Smoking" for companies and health insurance societies has surpassed 10,000.

Over 12,000 cumulative participants

Health damage caused by smoking and the resulting increase in medical costs are significant issues for companies and health insurance societies. As a result, many organizations have introduced smoking cessation support programs. However, one persistent challenge has been insufficient participation from smokers who wish to quit, leading to suboptimal outcomes.

"Minchare Quit Smoking" is a smoking cessation program in which participants form teams and encourage each other via the app to achieve their goals. Since the program does not require medical consultations, it has a low psychological barrier to entry and is easy to start. As a result, it has attracted broad participation, surpassing 12,000 cumulative participants since its launch in 2022.

<Cumulative number of participants>

2022: 542

2023: 1,395

2024: 4,219

2025: 9,486

2026: 12,468 (as of June 24, 2026)

Over 80% of adopting organizations continue the program

82.2%※ of organizations that have adopted the program continue to use it. This reflects strong satisfaction with the support system that assists from participant recruitment through program operation, as well as the program's effective structure that consistently achieves high participation rates.

※ Proportion of organizations that re-implemented the program within one year, based on contracts signed after September 2025

Future outlook

A10 Lab, Inc. will continue to support companies and health insurance societies in advancing health management and data health initiatives through "Minchare Quit Smoking", contributing to resolving smoking-related health issues. The company will further enhance its peer-support mechanisms and support system for adopting organizations, aiming to create an accessible environment for sustainable smoking cessation. The company's goals include reaching 100,000 cumulative participants and achieving a 90% program continuation rate among adopting organizations by 2030.

About "Minchare Quit Smoking"

"Minchare Quit Smoking" is a new smoking cessation program known for its "high accessibility" and "high success rate (approximately 1 in 2 participants successfully quit smoking)." Applications are currently being accepted for the September 2026 recruitment round※.

・Up to 81.6% smoking cessation success rate (when using the supporter system)

・Peer support among participants via app (mutual encouragement)

・Original content developed under physician supervision

・Choice of two types of smoking cessation aids

・Includes outcome reports

・Website: https://minchalle.com/for-biz/quitsmoking/

※ Application deadline for September 2026 recruitment round: July 10, 2026

A10 Lab, Inc.

・Founded: December 2016

・Address: 8-13 Nihonbashi Koazuchō, Chuo-ku, Tokyo

・Phone: 03-5422-8396

・Website: https://a10lab.com/

* "Minchare" name and logo are registered trademarks of A10 Lab, Inc.