Yuza Town, Yamagata and Habit-Forming App 'Minchalle' Launch Senior Health Initiative

Yuza Town, Yamagata Prefecture (Mayor: Hiromi Matsunaga) and A10 Lab Inc. (Headquarters: Chuo-ku, Tokyo; CEO: Tsuyoshi Nagasaka), the developer of the habit-forming app 'Minchalle,' are launching a full-scale frailty prevention and health promotion project for residents aged 65 and older. Following a pilot program last year, the project features a dedicated 'Yuza-machi Challenge' page within the Minchalle app. The goal is to create a sustainable support system that is not affected by harsh weather conditions like blizzards, ensuring no one is left isolated. By fostering 'loose connections' among residents digitally, the project aims to prevent frailty caused by winter isolation and the decline of local communities. Furthermore, the initiative aims to build a 'new advanced model for local government DX' by supporting seniors in naturally mastering smartphones, thereby strengthening safety nets for disaster information and empowering the elderly. With an aging rate of 45.7%, Yuza Town faces the urgent task of extending healthy life expectancy. The project, starting June 1, 2026, includes smartphone training sessions to ensure digital inclusion.