Chocola BB Series × 'Easter Bunny' Collaboration Campaign Launches June 15!

Eisai Co., Ltd., Consumer HHC Division (headquartered in Shinjuku-ku, Tokyo; hereinafter 'Eisai') will launch a collaboration campaign between the Chocola BB series and the character 'Easter Bunny' from June 15, 2026 (Monday) to October 1, 2026 (Thursday).

This campaign is a stamp rally-style initiative accessible via the official Chocola BB LINE account. Participants complete missions to collect stamps, and those who collect four stamps can enter a lottery to win original merchandise.

Campaign Overview (Phase 1)

【Campaign Period】

June 15, 2026 (Mon) 13:00 – August 7, 2026 (Fri) 9:59

【How to Participate】

① Add the official Chocola BB LINE account as a friend

(https://liff.line.me/2005562735-EaKMRoMl?tcode=t3BWP0000018436)

② Participate via the menu at the bottom of the chat screen

③ Earn stamps by completing missions

④ Collect four stamps to enter

⑤ Check lottery results instantly

Prize Details

【Prize A (5 winners selected by lottery)】

Original drawstring pouch! Panasonic Facial Beauty Device Vitalift Brush EH-SP60

【Prize B (100 winners selected by lottery)】

Original design QUO Card (500 yen value)

※Designs shown are for illustration purposes only. Actual prizes may differ.※Prize content, specifications, and designs are subject to change without prior notice. Please understand in advance.

About the 'Chocola BB' Brand

The Chocola BB brand offers a diverse lineup, including 'Chocola BB Plus (Class III pharmaceutical),' which contains highly absorbable active vitamin B2 to support skin cell renewal and help relieve skin irritations and mouth ulcers, and 'Chocola BB Royal 2 (designated quasi-drug),' which contains vitamin B2 and royal jelly to support recovery from fatigue. Through its product range, Chocola BB aims to meet diverse consumer needs and support people's 'beauty and vitality.'

About 'Easter Bunny'

Easter Bunny is a pop and girly rabbit character designed by Korean-American artist Esther Kim. Born in Los Angeles and having spent her teenage years in Tokyo, Esther Kim draws from her experiences with diverse cultures and values to create a unique worldview that resonates widely across generations and cultures. Easter Bunny consistently promotes the message 'Love Myself, Love Yourself' (let's cherish ourselves), earning broad empathy from people around the world.

▶ Website: https://estherbunny.jp/

▶ X: https://x.com/estherbunny_jp

▶ Instagram: https://www.instagram.com/estherbunny_jp