【MAKE UP FOR EVER】“Beauty that remains unchanged for changing skin” New foundation with skin-fit concept to adapt to skin changes!
MAKE UP FOR EVER is launching a new foundation, "HD Skin Balancing & Perfecting Foundation," on May 21, 2026, designed to adapt to changing skin conditions. Formulated with 85% skincare ingredients, it delivers a 24-hour neutral radiant matte finish, addressing various skin concerns.
📋 Article Processing Timeline
- 📰 Published: May 8, 2026 at 18:00
- 🔍 Collected: May 8, 2026 at 09:31
- 🤖 AI Analyzed: May 8, 2026 at 10:14 (42 min after Collected)
HD Skin Balancing & Perfecting Foundation
Launching Thursday, May 21, 2026 | All 18 shades | 6,400 yen (7,040 yen including tax) | Pre-orders begin Friday, May 8, at MAKE UP FOR EVER counters nationwide and @cosme shopping, and Thursday, May 14, at ZOZOTOWN.
A foundation that addresses various skin concerns, such as skin type, age, and seasonal changes.
Formulated with 85% skincare ingredients, it moisturizes the skin while balancing moisture and oil, preventing shine. It achieves an exquisite balance of coverage and natural skin feel, providing a neutral radiant matte finish that lasts for 24 hours*¹.
Unwavering Confident Skin
Balance of coverage and natural skin feel, neutral radiant matte finish
The light, smooth texture adheres to the skin as if melting, providing solid coverage for pores, dullness, spots, and uneven tone with a thin film, achieving a natural, bare-skin-like finish. Coverage is adjustable from medium to full.
Even Time is on Your Side
Ideal beauty lasts for 24 hours*¹, seeing the unchanging you every time you look in the mirror
The color lasts over time. It creates a beautiful finish as if freshly applied at any moment. With a 24-hour*¹ long-lasting formula that is waterproof, sweatproof, smudge-proof, and humidity-proof, it resists sweat, humidity, and rubbing, preventing makeup breakdown.
Blends into the skin, elevating your natural complexion
Skin Balancing Complex that suppresses skin shine and provides moisture
Formulated with a luxurious Skin Balancing Complex containing hyaluronic acid*², peptides*³, and niacinamide*⁴. It keeps the skin moisturized and firm all day long while preventing shine and makeup breakdown. Furthermore, it contains naturally derived cherry blossom extract*⁵ and blueberry oil*⁶, providing comfortable wear for 24 hours*¹. It can be used by people with various skin types, including dry, oily, and combination skin.
*¹ According to MAKE UP FOR EVER research. Effects vary by individual. *² Sodium hyaluronate (moisturizing ingredient), *³ Palmitoyl Tetrapeptide-10 (skin conditioning ingredient), *⁴ Skin conditioning ingredient, *⁵ Prunus Lannesiana Flower Extract (moisturizing ingredient), *⁶ Vaccinium Myrtillus Seed Oil (skin conditioning ingredient)
HD Skin Balancing & Perfecting Foundation | All 18 shades | 6,400 yen (7,040 yen including tax) | Volume: 30ml | National release date: Thursday, May 21, 2026
◇Available in 18 shades◇
Choose tools according to coverage and desired application area
Foundation Brush Medium 106
6,050 yen (tax included)
A flat, rounded medium-sized brush
Allows for even application and blending of foundation. Its easy-to-reach fine details enable a meticulous finish for the entire face.
Foundation Brush Large 108
6,600 yen (tax included)
A large, round foundation brush
Its wide and thick surface allows for quick and even application and blending of foundation. Easy to use on large areas like cheeks, and coverage can be enhanced with layering.
MAKE UP FOR EVER Sponge
1,650 yen (tax included)
Sponge for liquid and cream foundations
A soft, smooth material sponge that allows for even blending of foundation. The angled tip can be used to beautifully finish delicate areas around the eyes and nose.
Limited quantity special gifts!
From Friday, May 8, those who get a touch-up of the HD Skin Balancing & Perfecting Foundation at MAKE UP FOR EVER counters nationwide will receive a sample set!
Take this opportunity, ahead of the launch, to try the neutral radiant matte finish with a balance of coverage and natural skin feel. Pre-orders are also accepted.
Target period: May 8 (Fri) - May 20 (Wed)
●HD Skin Balancing & Perfecting Foundation 100N or 103N Sample
●Step 1 Primer UV Protector Sample
HD Skin Balancing & Perfecting Foundation 100N Sample Step 1 Primer UV Protector Sample
Furthermore, to commemorate the launch of the HD Skin Balancing & Perfecting Foundation, from Thursday, May 21, customers who purchase 11,000 yen (tax included) or more at MAKE UP FOR EVER counters nationwide and the official website will receive a special gift. One deluxe-sized sample will be presented.
Launching Thursday, May 21, 2026 | All 18 shades | 6,400 yen (7,040 yen including tax) | Pre-orders begin Friday, May 8, at MAKE UP FOR EVER counters nationwide and @cosme shopping, and Thursday, May 14, at ZOZOTOWN.
A foundation that addresses various skin concerns, such as skin type, age, and seasonal changes.
Formulated with 85% skincare ingredients, it moisturizes the skin while balancing moisture and oil, preventing shine. It achieves an exquisite balance of coverage and natural skin feel, providing a neutral radiant matte finish that lasts for 24 hours*¹.
Unwavering Confident Skin
Balance of coverage and natural skin feel, neutral radiant matte finish
The light, smooth texture adheres to the skin as if melting, providing solid coverage for pores, dullness, spots, and uneven tone with a thin film, achieving a natural, bare-skin-like finish. Coverage is adjustable from medium to full.
Even Time is on Your Side
Ideal beauty lasts for 24 hours*¹, seeing the unchanging you every time you look in the mirror
The color lasts over time. It creates a beautiful finish as if freshly applied at any moment. With a 24-hour*¹ long-lasting formula that is waterproof, sweatproof, smudge-proof, and humidity-proof, it resists sweat, humidity, and rubbing, preventing makeup breakdown.
Blends into the skin, elevating your natural complexion
Skin Balancing Complex that suppresses skin shine and provides moisture
Formulated with a luxurious Skin Balancing Complex containing hyaluronic acid*², peptides*³, and niacinamide*⁴. It keeps the skin moisturized and firm all day long while preventing shine and makeup breakdown. Furthermore, it contains naturally derived cherry blossom extract*⁵ and blueberry oil*⁶, providing comfortable wear for 24 hours*¹. It can be used by people with various skin types, including dry, oily, and combination skin.
*¹ According to MAKE UP FOR EVER research. Effects vary by individual. *² Sodium hyaluronate (moisturizing ingredient), *³ Palmitoyl Tetrapeptide-10 (skin conditioning ingredient), *⁴ Skin conditioning ingredient, *⁵ Prunus Lannesiana Flower Extract (moisturizing ingredient), *⁶ Vaccinium Myrtillus Seed Oil (skin conditioning ingredient)
HD Skin Balancing & Perfecting Foundation | All 18 shades | 6,400 yen (7,040 yen including tax) | Volume: 30ml | National release date: Thursday, May 21, 2026
◇Available in 18 shades◇
Choose tools according to coverage and desired application area
Foundation Brush Medium 106
6,050 yen (tax included)
A flat, rounded medium-sized brush
Allows for even application and blending of foundation. Its easy-to-reach fine details enable a meticulous finish for the entire face.
Foundation Brush Large 108
6,600 yen (tax included)
A large, round foundation brush
Its wide and thick surface allows for quick and even application and blending of foundation. Easy to use on large areas like cheeks, and coverage can be enhanced with layering.
MAKE UP FOR EVER Sponge
1,650 yen (tax included)
Sponge for liquid and cream foundations
A soft, smooth material sponge that allows for even blending of foundation. The angled tip can be used to beautifully finish delicate areas around the eyes and nose.
Limited quantity special gifts!
From Friday, May 8, those who get a touch-up of the HD Skin Balancing & Perfecting Foundation at MAKE UP FOR EVER counters nationwide will receive a sample set!
Take this opportunity, ahead of the launch, to try the neutral radiant matte finish with a balance of coverage and natural skin feel. Pre-orders are also accepted.
Target period: May 8 (Fri) - May 20 (Wed)
●HD Skin Balancing & Perfecting Foundation 100N or 103N Sample
●Step 1 Primer UV Protector Sample
HD Skin Balancing & Perfecting Foundation 100N Sample Step 1 Primer UV Protector Sample
Furthermore, to commemorate the launch of the HD Skin Balancing & Perfecting Foundation, from Thursday, May 21, customers who purchase 11,000 yen (tax included) or more at MAKE UP FOR EVER counters nationwide and the official website will receive a special gift. One deluxe-sized sample will be presented.