Shaving Balm That Melts and Dissolves: Introducing 'Mission Cleansing & Massage Melty Balm'.

FMG & Mission Co., Ltd. (Headquarters: Minato-ku, Tokyo, hereinafter FMG & Mission), whose corporate philosophy is “inspiring women,” will launch “Mission Cleansing & Massage Melty Balm,” a cleansing and massage balm from its core brand “Mission” that not only removes makeup but also leads to beautiful skin with every wash, starting on Tuesday, June 2, 2026. This product will be sold through door-to-door sales, FMG & Mission directly managed stores, and the official online shop <https://shop.fmg-mission.jp/dc/>. *The photo is for illustrative purposes only. <Development Background> ■ Cleansing Balm with 4 Functions in One The cleansing market saw its position as a skincare product grow during the COVID-19 pandemic, expanding by more than 10% from 2020 to 2024. Further growth is expected. Among them, cleansing balms have shown rapid growth since 2021, occupying the second largest share after cleansing oils. This led to the development of a cleansing balm that combines functions such as “cleansing power,” “comfort from massage,” “moisturizing finish,” and “no need for double cleansing.” <Product Features> ■ Transforms from rich balm to smooth oil. “Heavy makeup” easily removed. Soft melting design that melts gently on the skin. The rich balm, like butter, quickly blends with makeup dirt and transforms into a smooth oil. When water is added, it turns into a mellow milk, encompassing not only makeup dirt but also pore dirt and dullness caused by old keratin, and effortlessly removes them. Double cleansing is not necessary. ■ “Mission”’s first, new experience*2 “shaving-out” container adopted. A “shaving-out” container is adopted, allowing you to take the necessary amount without a spatula. Simply turn the top clockwise to shave out the balm. This design prevents direct hand contact and water ingress. Each time, you can enjoy a fresh cleansing and massage experience with a “freshly shaved” balm. The amount used per session is easy to understand, such as one rotation for normal makeup removal, half a rotation for sunscreen or light makeup removal, or two rotations or more for a thorough massage, allowing you to adjust the amount according to your purpose and preference. ■ Formulated with carefully selected beauty ingredients*3~11. Leads to beautiful skin with every wash. Formulated with carefully selected beauty ingredients*3~11 such as 3 types of plant-derived organic oils*3~5, flower fermented flora*6~8, IPA*9~10, and amino peptides*11. It washes the skin to be moist and soft, with firmness, radiance, and refined texture. ■ Friction-free feel suitable for massage. When circulated with fingertips, it gently unravels with a smooth, friction-free sensation. It is also suitable for massage, promoting blood circulation and leading to smooth skin. ■ Fresh Morning Rose Scent A fresh rose bouquet scent, inspired by freshly picked roses bundled together, covered in morning dew, giving a fresh and transparent feel. ■ Designed with delicate skin in mind. Patch tested (※Does not mean skin irritation will not occur for all individuals). No tar dyes, parabens, mineral oil, silicones, sulfate-based surfactants, or animal-derived ingredients used. <Product Overview> New experience*2! Makeup remover that you shave and use. For moist, soft, and healthy skin with every wash. Mission Cleansing & Massage Melty Balm 50mL / 5,500 yen (tax included) <How to Use: Makeup Removal> With a dry face and hands, turn the top of the container clockwise to shave off an appropriate amount of balm (about one rotation of the container) and spread it over the entire face. Next, using the pads of your fingers, gently massage in a circular motion from the center of the face outwards until it changes into an oil. Afterward, add a small amount of water to blend, and once it turns milky, rinse thoroughly with lukewarm water. ※Double cleansing is not required, but if you prefer a refreshing cleanse, please continue with a facial cleanser. ※1 By massage ※2 At FMG & Mission ※3 Emollient ingredient: Brazil nut oil ※4 Emollient ingredient: Theobroma grandiflorum seed butter ※5 Emollient ingredient: Rosemary leaf oil ※6 Moisturizing ingredient: Streptococcus thermophilus culture ※7 Moisturizing ingredient: Lactobacillus ferment lysate ※8 Moisturizing ingredient: Bacillus culture ※9 Moisturizing ingredient: Serine ※10 Moisturizing ingredient: Arginine ※11 Moisturizing ingredient: (Arginine/Lysine) Polypeptide.