Kagyo Aid Revamps Service with New 'Kagyo Karte' Feature Based on Data from 30,000 People

Kagyo Aid (operated by NN Life Insurance Company, Headquartered in Shibuya-ku, Tokyo, Representative Director and President: Marius Popescu) will comprehensively revamp its service in May 2026. This renewal evolves the platform from a traditional 'business succession' framework into one focused on the life and career planning of each individual involved in a family business. The core of this renewal is the introduction of a new feature called 'Kagyo Karte,' which uses a proprietary algorithm to visualize current conflicts and risks.

■ Background of the Renewal: Visualizing the 'Invisible Pressure' of Family Business and Individual Life

There are currently about 3.8 million small-to-medium-sized enterprises (SMEs) in Japan, with several times that number of 'family members of business owners' impacted by their family business. Through the 'Kagyo Aid' platform, we have listened to over 30,000 individuals, revealing that many suffer from unspoken anxieties, described as the 'curse of the family business' (being caught between parental expectations and their own lives) or the 'information black box' (anxiety about preparedness for emergencies).

According to an original survey conducted in March 2026, approximately 31.9% of potential successors plan to change jobs or start independent ventures within three years, highlighting a stark conflict between individual career development and the continuation of the family business. Furthermore, about 80% face the risk of not knowing their parent's financial situation, debts, or the location of critical documents.

To address these issues, Kagyo Aid is shifting from a 'community (place for exchange)' to a 'life-design platform' that uses data to untangle the complex interplay between the family business and the individual, accompanying them toward the next action.

■ New Feature: 'Kagyo Karte,' the First Step to Unraveling the Current Status of Family Business and Life

'Kagyo Karte,' launching as the starting point of the renewal, is a unique design tool created by qualitatively consolidating the vast amount of dialogue and insights Kagyo Aid has encountered. Starting with a simple diagnostic involving 'two questions,' it visualizes the complex situation of family business and the individual into 13 roles.

- Identifying Roles Based on Insights: We have defined 13 tendencies that people in family businesses easily fall into, such as 'Stealth Successor' and 'The Survivor Caught in the Middle.' By verbalizing the user's current situation based on our unique knowledge, we provide the realization that 'I am not the only one struggling.'

- An Evolving Platform: This release is the first phase of 'Kagyo Karte.' We will continue to update the features in the future to enable deeper life planning and risk analysis by reflecting user feedback.

- Accompanying Support Based on 'Dialogue': We provide hints for the next action by matching users with cases of predecessors who have overcome similar circumstances and experts (Life & Succession Agents) for the issues we have visualized.