【ETRO】Announcing the Etro Summer 2026 Collection
Etro unveils its 'Etro Summer 2026 Collection.' Themed around the art of travel, the collection features men's and women's wear that blends nature and craftsmanship, launching May 13, 2026. It also includes collaborations with artist Tabby Booth and Globe-Trotter.
📋 Article Processing Timeline
- 📰 Published: May 14, 2026 at 04:30
- 🔍 Collected: May 13, 2026 at 20:02
- 🤖 AI Analyzed: May 13, 2026 at 20:16 (14 min after Collected)
Etro's Summer Collection portrays the essence of the art of travel as an inspiring and essential lifestyle. The campaign, set on a volcanic island, follows protagonists on a journey guided by lightness and creativity, responding instinctively to color on a free and sensitive voyage.
This season, nature and artisanal savoir-faire resonate, reinterpreting Etro's iconography from a contemporary perspective.
The women's look is characterized by flowing, layered silhouettes. A rich texture is added by natural materials such as crochet and Sangallo embroidery on duchesse, and cotton jacquard, alongside various silks like twill, fil coupé, and crêpe de chine. Fantastical botanical motifs bloom against a sky-blue background. Suits and ruffled dresses feature prints that look as if they were painted directly onto the fabric. Knitwear is adorned with openwork and geometric patterns in rainbow stripes, while denim appears in jackets and pants clad in paisley prints.
The color palette transitions to warm tones of ivory, coral red, green, and ochre through floral and botanical motifs. Expressive weaves create a tropical mood. Dresses and kimonos feature fringes that sway with movement. In beachwear, alongside bikinis and one-piece swimsuits, silk pareos are available. Shirts, tops, and T-shirts are embellished with all-over prints of butterfly and flower motifs.
Collaboration items with British artist Tabby Booth depict a fantastical bestiary where nature and mythology intersect. A sensibility inspired by folk art overlaps with Etro's heritage, revealing stylized animals, primitive figures, and tree forms. Paisley is reinterpreted with bold linework and vibrant color contrasts, bringing an exotic expression to caftans, kimonos, pajama sets, denim, and beachwear.
The men's look, as an homage to the earth and sky, unfolds a color palette layering golden yellow and blue with earth tones and violet. The materials used are high-quality natural fibers such as linen, cotton, and lightweight wool blended with silk. Key items include jackets with all-over paisley prints, solid types with floral linings, knit polos and bowling shirts with piazzata (placed) prints, and western denim adorned with jacquard motifs. Furthermore, a range of accessories to embellish the styling is available, including scarves, bandanas, and suede espadrilles with jute soles and leather trim.
A trunk set in collaboration with Globe-Trotter is one of the items symbolizing this journey. The vulcanized fiberboard suitcase is adorned with Arnica fabric, and a 'Since 1968' patch detail evokes Etro's founding year and the spirit of freedom and exploration embodied in Pegasus.
Throughout the journey, the tradition of tailoring accompanies the 'modern nomad' who travels the world collecting encounters, sensibilities, and fragments of timeless beauty.
The Etro Summer Collection will be available from May 13, 2026, at Etro boutiques nationwide, including the Etro Ginza flagship store, and on the official website ETRO.com.
Beachwear ¥360,800 Dress ¥531,300 Skirt ¥211,200
Jacket ¥467,500 Pants ¥152,900 Shirt ¥141,900
Bag ¥132,000 Bag ¥121,000 Paislina ¥46,200
This season, nature and artisanal savoir-faire resonate, reinterpreting Etro's iconography from a contemporary perspective.
The women's look is characterized by flowing, layered silhouettes. A rich texture is added by natural materials such as crochet and Sangallo embroidery on duchesse, and cotton jacquard, alongside various silks like twill, fil coupé, and crêpe de chine. Fantastical botanical motifs bloom against a sky-blue background. Suits and ruffled dresses feature prints that look as if they were painted directly onto the fabric. Knitwear is adorned with openwork and geometric patterns in rainbow stripes, while denim appears in jackets and pants clad in paisley prints.
The color palette transitions to warm tones of ivory, coral red, green, and ochre through floral and botanical motifs. Expressive weaves create a tropical mood. Dresses and kimonos feature fringes that sway with movement. In beachwear, alongside bikinis and one-piece swimsuits, silk pareos are available. Shirts, tops, and T-shirts are embellished with all-over prints of butterfly and flower motifs.
Collaboration items with British artist Tabby Booth depict a fantastical bestiary where nature and mythology intersect. A sensibility inspired by folk art overlaps with Etro's heritage, revealing stylized animals, primitive figures, and tree forms. Paisley is reinterpreted with bold linework and vibrant color contrasts, bringing an exotic expression to caftans, kimonos, pajama sets, denim, and beachwear.
The men's look, as an homage to the earth and sky, unfolds a color palette layering golden yellow and blue with earth tones and violet. The materials used are high-quality natural fibers such as linen, cotton, and lightweight wool blended with silk. Key items include jackets with all-over paisley prints, solid types with floral linings, knit polos and bowling shirts with piazzata (placed) prints, and western denim adorned with jacquard motifs. Furthermore, a range of accessories to embellish the styling is available, including scarves, bandanas, and suede espadrilles with jute soles and leather trim.
A trunk set in collaboration with Globe-Trotter is one of the items symbolizing this journey. The vulcanized fiberboard suitcase is adorned with Arnica fabric, and a 'Since 1968' patch detail evokes Etro's founding year and the spirit of freedom and exploration embodied in Pegasus.
Throughout the journey, the tradition of tailoring accompanies the 'modern nomad' who travels the world collecting encounters, sensibilities, and fragments of timeless beauty.
The Etro Summer Collection will be available from May 13, 2026, at Etro boutiques nationwide, including the Etro Ginza flagship store, and on the official website ETRO.com.
Beachwear ¥360,800 Dress ¥531,300 Skirt ¥211,200
Jacket ¥467,500 Pants ¥152,900 Shirt ¥141,900
Bag ¥132,000 Bag ¥121,000 Paislina ¥46,200