【ETRO】Announcing the Etro Summer 2026 Collection
Etro's Summer 2026 collection, launching May 13, captures the essence of travel as an art form. It features flowing silhouettes for women and an earth-and-sky palette for men, highlighted by collaborations with artist Tabby Booth and Globe-Trotter.
📋 Article Processing Timeline
- 📰 Published: May 14, 2026 at 04:30
- 🔍 Collected: May 13, 2026 at 20:02
- 🤖 AI Analyzed: May 13, 2026 at 20:23 (20 min after Collected)
Etro's Summer collection portrays the essence of the art of travel as an inspirational and essential lifestyle. In this campaign, protagonists journey through a volcanic island, guided by lightness and creativity, on a free and sensory voyage that instinctively responds to color.
This season, nature and artisanal savoir-faire resonate, reinterpreting Etro's iconography from a contemporary perspective.
The women's look is characterized by flowing, layered silhouettes. A rich texture is added by various silks like twill, fil coupé, and crêpe de chine, complemented by natural materials such as crochet, Sangallo embroidery on duchesse satin, and cotton jacquard. Fantastical plant motifs bloom against a sky-blue background. Suits and frilled dresses feature prints that look as if they were painted directly onto the fabric. Knitwear is adorned with openwork and geometric patterns in rainbow stripes, while denim jackets and pants feature paisley prints.
The color palette transitions to warm tones of ivory, coral red, green, and ocher through floral and botanical motifs. Expressive weaves create a tropical mood. Dresses and kimonos are embellished with fringes that sway with movement. The beachwear line includes bikinis and one-piece swimsuits, along with silk pareos. Shirts, tops, and T-shirts are decorated with all-over prints of butterfly and flower motifs.
Items from the collaboration with British artist Tabby Booth depict a fantastical bestiary where nature and mythology intersect. Etro's heritage is overlaid with a sensibility inspired by folk art, revealing stylized animals, primitive figures, and tree forms. Paisley is reinterpreted with bold linework and vibrant color contrasts, bringing an exotic expression to caftans, kimonos, pajama sets, denim, and beachwear.
The men's look, as an homage to the earth and sky, unfolds a color palette of golden yellow and blue, layered with earth tones and violet. High-quality natural materials such as linen, cotton, and lightweight silk-blend wool are used. Key items include jackets with all-over paisley prints, solid types with floral linings, knit polos and bowling shirts with piazzata (placed) prints, and western denim with jacquard motifs. Additionally, a range of accessories like scarves, bandanas, and suede espadrilles with jute soles and leather trim complete the styling.
A trunk set from the collaboration with Globe-Trotter is one of the items symbolizing this journey. The vulcanized fiberboard suitcases are adorned with Arnica fabric, and a "Since 1968" patch detail evokes Etro's founding year and the spirit of Pegasus, a symbol of freedom and exploration.
Throughout the journey, the tradition of tailoring accompanies the "modern nomad" who travels the world collecting encounters, sensibilities, and fragments of timeless beauty.
The Etro Summer Collection will be available from May 13, 2026, at Etro boutiques nationwide, including the Etro Ginza flagship store, and on the official website ETRO.com.
Beachwear ¥360,800
Dress ¥531,300
Skirt ¥211,200
Jacket ¥467,500
Pants ¥152,900
Shirt ¥141,900
Bag ¥132,000
Bag ¥121,000
Paisleyna ¥46,200
This season, nature and artisanal savoir-faire resonate, reinterpreting Etro's iconography from a contemporary perspective.
The women's look is characterized by flowing, layered silhouettes. A rich texture is added by various silks like twill, fil coupé, and crêpe de chine, complemented by natural materials such as crochet, Sangallo embroidery on duchesse satin, and cotton jacquard. Fantastical plant motifs bloom against a sky-blue background. Suits and frilled dresses feature prints that look as if they were painted directly onto the fabric. Knitwear is adorned with openwork and geometric patterns in rainbow stripes, while denim jackets and pants feature paisley prints.
The color palette transitions to warm tones of ivory, coral red, green, and ocher through floral and botanical motifs. Expressive weaves create a tropical mood. Dresses and kimonos are embellished with fringes that sway with movement. The beachwear line includes bikinis and one-piece swimsuits, along with silk pareos. Shirts, tops, and T-shirts are decorated with all-over prints of butterfly and flower motifs.
Items from the collaboration with British artist Tabby Booth depict a fantastical bestiary where nature and mythology intersect. Etro's heritage is overlaid with a sensibility inspired by folk art, revealing stylized animals, primitive figures, and tree forms. Paisley is reinterpreted with bold linework and vibrant color contrasts, bringing an exotic expression to caftans, kimonos, pajama sets, denim, and beachwear.
The men's look, as an homage to the earth and sky, unfolds a color palette of golden yellow and blue, layered with earth tones and violet. High-quality natural materials such as linen, cotton, and lightweight silk-blend wool are used. Key items include jackets with all-over paisley prints, solid types with floral linings, knit polos and bowling shirts with piazzata (placed) prints, and western denim with jacquard motifs. Additionally, a range of accessories like scarves, bandanas, and suede espadrilles with jute soles and leather trim complete the styling.
A trunk set from the collaboration with Globe-Trotter is one of the items symbolizing this journey. The vulcanized fiberboard suitcases are adorned with Arnica fabric, and a "Since 1968" patch detail evokes Etro's founding year and the spirit of Pegasus, a symbol of freedom and exploration.
Throughout the journey, the tradition of tailoring accompanies the "modern nomad" who travels the world collecting encounters, sensibilities, and fragments of timeless beauty.
The Etro Summer Collection will be available from May 13, 2026, at Etro boutiques nationwide, including the Etro Ginza flagship store, and on the official website ETRO.com.
Beachwear ¥360,800
Dress ¥531,300
Skirt ¥211,200
Jacket ¥467,500
Pants ¥152,900
Shirt ¥141,900
Bag ¥132,000
Bag ¥121,000
Paisleyna ¥46,200