Limited Craft Beer 'Citra Strata Resort Traveler' to Launch on July 10, 2026! <Echigo Beer>

Echigo Beer Co., Ltd. (Headquarters: Niigata City, Niigata Prefecture; President: Makoto Abe) will launch 'Citra Strata Resort Traveler,' a limited-batch craft beer with a refreshing citrus aroma and crisp, refreshing taste, on Friday, July 10, 2026.

[ Background of the Launch ]

'Citra Strata Resort Traveler' is the fourth installment in the popular limited series 'Citra Strata,' which uses two signature hops: 'Citra' and 'Strata.' This new edition was developed to enhance drinkability by adding fruit elements to the original concept. Based on the popular SESSION IPA (Session India Pale Ale) style, this beer is designed to be approachable and enjoyable even for those new to craft beer.

[ Product Features ]

This refreshing beer combines the citrusy aroma of 'Citra' hops with the tropical notes of 'Strata' hops, enhanced with lemon juice, lemon peel, and a subtle hint of honey. It balances the pleasant bitterness of a SESSION IPA with bright lemon aroma, tangy acidity, and a delicate sweetness from honey. With a moderate 4.5% alcohol content, it is ideal for hot summer days and perfect for relaxed moments, appealing to a wide range of consumers.

[ Product Overview ]

Product Name: Citra Strata Resort Traveler

Type: Beer

Ingredients: Malt (imported), hops, honey, concentrated lemon juice, lemon peel

Alcohol Content: 4.5%

Volume: 350ml can

Price: Reference price 324 yen (excl. tax), 356 yen (incl. tax)

[ Packaging Design ]

The packaging features the beloved tiger duo from previous 'Citra Strata' series, now depicted enjoying a relaxing camping trip in Nasu Highlands. The background evokes the Echigo Beer Nasu Brewery and the majestic Chausu-dake mountain with rising smoke. The cuckoo, designated as the official bird of Nasu Town, is illustrated flying with a stalk of wheat in its beak.

[ What is SESSION IPA? ]

IPA originated in the late 18th century when British brewers added large amounts of hops to beer destined for India, a British colony, to prevent spoilage during long voyages. This created a beer style known for its strong bitterness. 'SESSION' refers to a lower alcohol version designed for extended drinking sessions. SESSION IPA has become increasingly popular among craft beer enthusiasts for its balanced flavor and drinkability.

[ About Echigo Beer ]

Echigo Beer Co., Ltd. was established in 1995 in Niigata Prefecture as Japan’s first craft beer (jibei) brewery. Founded by a playwright inspired by Germany’s rich beer culture during his time in Europe, the company began brewing craft beer in Japan with the dream of spreading this culture. Carrying forward this vision, Echigo Beer embraces the theme 'Let's be romantic, act on stage!'—symbolizing their aspiration to be vibrant performers on the stage of Japan’s and the world’s beer scene, while passionately supporting the personal stories of their customers.