GOODISH, the Specially Crafted Recipe Inherited from FANCL, Evolves and Relaunches!

I&I Co., Ltd. (Headquarters: Osaka City, Osaka Prefecture; President: Koji Sumida; hereinafter "I&I"), a group company of Echo Trading Co., Ltd. (Headquarters: Osaka City, Osaka Prefecture; President: Minoru Toyoda), announces the renewal of the pet food brand "GOODISH," which was acquired from FANCL Corporation (hereinafter "FANCL"). The renewed brand will be unveiled at one of Japan's largest pet events, "Minna Daisuki!! Pet Oukoku 2026" (We All Love!! Pet Kingdom 2026), to be held at Kyocera Dome Osaka on Saturday, May 2, and Sunday, May 3 (holiday), 2026.

Background: Echo Trading Group Inherits FANCL's Vision
"GOODISH" is a brand developed with careful consideration for the body and health of dogs by FANCL, a company that has long challenged itself to eliminate "negatives." The Echo Trading Group has taken over the "dog-first dish" concept that FANCL arrived at, and I&I has embodied that vision and recipe. While maintaining the design that utilizes the original power of the ingredients, we will launch a renewed product that has undergone further evolution.

Three Features of the New "GOODISH" and Commitment to the Manufacturing Process
The renewed "GOODISH" is designed to support the healthy daily lives of dogs through their meals by simultaneously fulfilling the following three features.

Abundant in high-quality animal protein: Uses carefully selected, high-quality animal protein, essential for building a dog's body, as the main ingredient.
Easy digestion and absorption that doesn't burden the body: Pursues smooth absorption through ingredient selection and cooking methods that reduce the burden on digestion. Careful consideration is given to avoid placing unnecessary stress on the dog's body.
Supports the maintenance of gut health: Keeps the delicate gut environment of dogs healthy through daily meals.
"Freeze-drying process" to maximize features: Adopts a freeze-drying process with minimal heat-induced deterioration to lock in the nutrition and flavor of the ingredients without compromising the three features mentioned above.

First Unveiling at One of Japan's Largest Events, "Minna Daisuki!! Pet Oukoku 2026"
At the I&I booth within the experiential pet event "Minna Daisuki!! Pet Oukoku 2026" held at Kyocera Dome Osaka, we will unveil the newly renewed "GOODISH" earlier than anywhere else. Through the exhibition of new products and detailed guidance at the venue, many pet owners will be able to directly experience our "dog-first" quality.

Event Name: "Minna Daisuki!! Pet Oukoku 2026"
Dates: May 2 (Sat) & May 3 (Sun/Holiday), 2026, 10:00 - 17:00
Venue: Kyocera Dome Osaka
Organizers: Echo Trading Group, Toei
Official Website: https://pet-oukoku.jp/

Future Developments
Following its unveiling at Pet Oukoku, the new "GOODISH" is scheduled for an official launch in the autumn of 2026. It will be rolled out sequentially on I&I's own EC site and at participating pet shops and mass retailers.

"Echo Trading Co., Ltd." Company Profile
Company Name: Echo Trading Co., Ltd. (Tokyo Stock Exchange Standard Market, Code 7427)
Business Operations: Wholesale of pet food and pet supplies, pet-related education business
Established: June 3, 1971
Location: 12F Shin-Osaka 5th Doi Building, 1-2-4 Miyahara, Yodogawa-ku, Osaka City, Osaka Prefecture
President: Minoru Toyoda

"I&I Co., Ltd." Company Profile
Company Name: I&I Co., Ltd.
Business Operations: Product development and sales, marketing consulting, brand building to appeal/promotional sales planning
Established: April 1, 2018
Location: 12F Shin-Osaka 5th Doi Building, 1-2-4 Miyahara, Yodogawa-ku, Osaka City, Osaka Prefecture
President: Koji Sumida
URL: https://iandi-design.jp/

[For Media Inquiries]
I&I Co., Ltd. Product Design Office TEL: 06-6398-7012