Accor Plus's Premium Paid Membership Program "ALL Accor+ Explorer" to Officially Launch Services in Japan on June 30, 2026 (Tue)

Accor (Headquarters: France / Japan Office: Tokyo, Japan / Representative Director: Dean Daniels), one of the world's largest hospitality groups with over 5,800 hotels in 110 countries, based in Paris, France, will officially begin offering its premium paid membership program "ALL Accor+ Explorer" in Japan on June 30, 2026 (Tue).

"ALL Accor+ Explorer" is a premium travel and lifestyle membership program positioned at the highest tier of the "Accor Plus" membership program, which has been operating in the Asia-Pacific region for over 30 years. It was launched in Japan in October 2025, and the number of domestic members has now surpassed 1,000. With the expansion of the Accor Group in the Japanese market, services will now be fully launched in Japan.

"ALL Accor+ Explorer" offers a variety of benefits, including top-tier ALL Accor status, accommodation discounts, dining privileges, and access to member-exclusive events and special experiences. It will be offered to customers in Japan as a new option to enjoy hotels not just as travel destinations but as an integral part of daily life.

About ALL Accor+ Explorer

The annual membership fee is 39,800 yen (tax included), and the following benefits are available to members in Japan:

Complimentary Accommodation Benefit "Stay Plus" Offers 2 complimentary nights per year at over 1,400 hotels in Japan, Asia-Pacific, and the UAE. Can be used when booking stays of 2 consecutive nights or more.

Up to 50% OFF "Red Hot Rooms" Members can access special rates with up to 50% off accommodation at participating hotels in Japan, Asia-Pacific, and the UAE for a limited time.

Dining Privileges Enjoy 30% off food and 15% off drinks at over 1,750 restaurants and over 1,250 bars in Japan, Asia-Pacific, and the UAE.

Priority Access to Member-Exclusive Events and Special Offers Enjoy priority access to special events and limited-time special offers exclusively for members at participating hotels in Japan, Asia-Pacific, and the UAE.

Enjoy Accor Hotels Worldwide at a Discount Stay at over 5,000 hotels across more than 30 hotel brands in over 110 countries worldwide with a 15% discount off the standard rate.

Instant ALL Accor Gold Status Upon enrollment, members receive 30 status nights for the year, granting immediate ALL Accor Gold status. Gold status members can enjoy benefits such as room upgrades, early check-in, and late check-out (subject to availability) at Accor hotels worldwide for a more comfortable stay.

In Japan, 88 restaurants and bars across 46 hotels and resorts currently participate as venues for "ALL Accor+ Explorer," offering exclusive dining benefits to members. By utilizing accommodation and dining discounts and benefits, members can receive approximately 100,000 yen worth of benefits and privileges annually through the membership program.

Furthermore, "ALL Accor+" seamlessly integrates with Accor's free loyalty program "ALL." Bookings, benefit utilization, point and status management, and reward exchanges can all be completed on a single platform and dedicated app.

Japan Official Website

Comment from Emily Couteau, CEO of Accor Plus:

"Japanese customers have long cherished travel and dining as part of their daily lives, enjoying seasonal trips, hot spring getaways, and special meals with family and friends. In recent years, travelers have been seeking more flexible travel styles, a wider range of choices, and enhanced benefits. "ALL Accor+ Explorer" offers a membership experience tailored to the needs of Japanese customers, including dining benefits available at 45 participating hotels in Japan, complimentary accommodation, instant ALL Accor Gold status, and member-exclusive offers. Moreover, with benefits available at over 1,400 hotels and resorts in the Asia-Pacific region, members can enjoy more fulfilling travel both domestically and internationally.

As Accor continues to expand in Japan, we will deliver a collection of hotels and special experiences in diverse destinations such as Sapporo - M Gallery and Swissôtel Nankai Osaka for luxurious stays, as well as Okinawa, Beppu, Sapporo, Biwako, and Ise-Shima. This membership program will also enable memorable stays through Accor's unique network and hospitality in popular overseas travel destinations for Japanese travelers, including Thailand, Indonesia, and Vietnam.

By combining status benefits, everyday privileges, and memorable experiences, "ALL Accor+ Explorer" offers significant value as a reason for members to choose Accor, making travel to Japan, Australia, New Zealand, Fiji, and the Asia-Pacific region even more accessible."

Comment from Dean Daniels, Representative Director of Accor Japan:

"The full launch of "ALL Accor+ Explorer" in Japan is a significant milestone for Accor and provides a new opportunity for our members to enjoy Accor hotels more readily. As we expand our network across Japan, this program will serve as an opportunity to experience not only major cities but also the charms of regional and resort areas, encouraging travel to discover new attractions throughout Japan. We also expect participating hotels to expand their reach to loyalty members in the Asia-Pacific region, leading to stable customer acquisition throughout the year."

Accor Group Brand Structure:

In conjunction with the launch of this program, the Accor Group has organized its brand structure as follows:

Accor: The parent company of the Accor Group.

Accor Plus: A subsidiary of Accor responsible for the planning, sales, and operation of ALL Accor+ Explorer.

ALL Accor: A free loyalty program and accommodation booking platform.

ALL Accor+: The name for the paid loyalty membership program.

ALL Accor+ Explorer: The premium membership plan under ALL Accor+.

List of Participating Hotels in Japan (as of June 30, 2026)

Fairmont Tokyo | Grand Mercure Awaji Island Resort & Spa | Grand Mercure Ise-Shima Resort & Spa | Grand Mercure Biwako Resort & Spa | Grand Mercure Hamanako Resort & Spa | Grand Mercure Minamiboso Resort & Spa | Grand Mercure Nara Kashihara | Grand Mercure Nasu Resort & Spa | Grand Mercure Okinawa Zanpa Beach Resort | Grand Mercure Sapporo Odori Park | Grand Mercure Wakayama Minabe Resort & Spa | Grand Mercure Yatsugatake Resort & Spa | Hotel Sosei Sapporo - MGallery | ibis Budget Osaka Umeda | ibis Osaka Umeda | ibis Styles Kyoto Shijo | ibis Styles Kyoto Station | ibis Styles Nagoya | ibis Styles Sapporo | ibis Styles Tokyo Bay | ibis Styles Tokyo Ginza | ibis Styles Tokyo Ginza East | Mercure Fukuoka Munakata Resort & Spa | Mercure Hida Takayama | Mercure Kochi Tosari Resort & Spa | Mercure Kyoto Miyazu Resort & Spa | Mercure Kyoto Station | Mercure Miyagi Zao Resort & Spa | Mercure Nagano Matsushiro Resort & Spa | Mercure Nagoya Cypress | Mercure Okinawa Naha | Mercure Saga Karatsu Resort | Mercure Sapporo | Mercure Tokyo Haneda Airport | Mercure Tokyo Hibiya | Mercure Tokyu Stay Hiroshima | Mercure Tokyu Stay Osaka Namba | Mercure Tottori Daisen Resort & Spa | Mercure Toyama Tonami Resort & Spa | Mercure Urabandai Resort & Spa | Mercure Wakayama Kushimoto Resort & Spa | Mercure Yokosuka | Novotel Nara | Pullman Tokyo Tamachi | Swissôtel Nankai Osaka

About Accor Plus

Accor Plus is a subsidiary of Accor that operates the paid loyalty program "ALL Accor+" in Australia, New Zealand, Fiji, Asia, and the United Arab Emirates (UAE). The premium membership program, "ALL Accor+ Explorer," is a subscription service designed for travelers seeking exceptional value and premium experiences. Members receive an instant upgrade to Gold status in Accor's free loyalty program, "ALL Accor," along with a variety of exclusive member benefits, including 2 complimentary nights per year, member-exclusive accommodation offers (up to 50% off), and dining privileges at participating hotels and restaurants in the Asia-Pacific region and the UAE. These benefits are available at over 5,000 Accor hotels, resorts, and apartments worldwide, including Fairmont, M Gallery, Swissôtel, Grand Mercure, Novotel, Mercure, and ibis Styles. Founded in Australia in 1994, Accor Plus has grown to become one of the largest premium membership programs in the region, with over 485,000 members, pioneering travel loyalty subscription programs in the Asia-Pacific.

For more details, please visit www.accorplus.com or follow our official accounts on Instagram, LinkedIn, and Facebook.

About Accor

Accor is a world-leading hospitality group with over 5,800 properties in 110 countries, 10,000 food and beverage outlets, wellness facilities, and flexible workspaces offering experiences. Accor boasts the industry's most diverse hospitality ecosystem, operating over 45 hotel brands from luxury to economy, including the lifestyle-focused Ennismore. ALL Accor is a booking platform and loyalty program that offers members unique experiences promised by the Accor Group, both during and beyond their hotel stays. The Group also focuses on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity, and inclusion. Founded in 1967, Accor SA is headquartered in France and is listed on the Euronext Paris stock exchange (ISIN code: FR0000120404) and on the OTC market in the United States (ticker: ACCYY). For more information, visit group.accor.com or follow us on X, Facebook, LinkedIn, Instagram, and TikTok.