Ultraman and Monsters in a Grand Battle in Yokohama!? Immersive AR Action Experience "Emergency Order! Ultraman Multiverse Earth Defense Operation in Yokohama Red Brick Warehouse" Starts June 5, 2026!

The Ultraman Multiverse Executive Committee, consisting of four companies: Mitsubishi Corp. Urban Development, STYLY Inc., Lawson Entertainment, Inc., and Mitsubishi Corporation, will host an urban exploration AR action experience titled "Emergency Order! Ultraman Multiverse Earth Defense Operation in Yokohama Red Brick Warehouse" for approximately half a year, from Friday, June 5, 2026, to Monday, November 30, 2026. The event will be centered around the Yokohama Red Brick Warehouse and the surrounding Yokohama area.

This content is an entertainment experience based on a completely original, newly written scenario from the Ultraman series, where the real city and the story merge through technology.

Key Highlights: The City Itself is the Stage! Participants Become Important Characters Holding the Key to the Story

1. "New Immersive Experience" Created by City × Story × Technology
This AR experience is not merely about visual effects; it unfolds a story where the city of Yokohama itself becomes the stage, creating an immersive narrative. Participants are not mere spectators but challenge missions as important characters supporting Ultraman.

2. Legendary Heroes Gather in Yokohama for Ultraman Series' 60th Anniversary
In this momentous year, the 60th anniversary of the Ultraman series, legendary heroes and monsters will descend upon Yokohama Port on a grand scale.

3. Completely Original Scenario
A completely original story, exclusive to this project, will unfold. It promises thrilling direction that will impress long-time fans, and an engaging narrative experience that will draw even newcomers into the world.

Experience Details: A New Sensation! Story-Immersive AR Action

Participants will receive an experience kit as new investigators for the Science Patrol at the Science Patrol Yokohama Branch (special booth) set up in the Yokohama Red Brick Warehouse. The experience begins when they activate the state-of-the-art tool necessary for the mission, the "Ultra Scanner*".

"Spatial distortions" appearing in the skies above Yokohama trigger the city's transformation into a dangerous zone harboring threats from another dimension! As new investigators of the "Science Patrol Yokohama Branch," you will take on the urgent mission to save the city of Yokohama from crisis and protect its peace.

You will explore various spots, finding clues such as traces and shadows of monsters appearing around the Yokohama Red Brick Warehouse, identifying the cause of monster outbreaks, and completing missions at each location to support the Ultra Heroes.

The experience is designed for anyone with a smartphone, even without prior AR knowledge, and children can complete each mission by learning simple operations. What Ultraman heroes and monsters will you encounter as you explore the city of Yokohama? What ending awaits you after a breathless series of events!?

Please enjoy this new sensation of story-immersive AR action experience.

*Installation of an application on your smartphone is required.

Gorgeous Characters Gather in Yokohama! Popular Figures Descend Upon the City of Yokohama!

Legendary heroes and monsters active in the Ultraman series will appear one after another, engaging in intense battles set against the iconic backdrop of Yokohama.

[Characters Appearing in Battle Scenes]
■Ultraman: Ultraman, Ultraseven, Ultraman Tiga, Ultraman Zero, Ultraman Omega
■Monsters: Alien Baltan, Eleking, King Joe, Zetton

[Navigators Supporting the Experience]
■Hitomi Sorai: Operator of the Science Patrol Yokohama Branch. A reliable presence who explains the situation via communication and provides tutorials and hints.
■Pygmon: Known as a friendly monster, Pygmon acts as a guide, leading participants to their next destination. An important presence holding the key to the mission.

Background and Future Developments

In recent years, in the fields of urban tourism and city development, there has been a rapidly increasing demand for "experiential content" that adds new value to physical spaces. Among these, immersive entertainment that can only be experienced in specific locations (LBE: Location-Based Entertainment) is attracting attention from landowners and urban developers both domestically and internationally as a means to increase visitor dwell time and re-visitation rates.

The Ultraman Multiverse Executive Committee was established against the backdrop of these market needs, aiming to demonstrate a new entertainment business model that combines the strengths of each company.

This is a new form of urban experience realized for the first time by combining the unique assets of the four companies: Mitsubishi Corp. Urban Development, which operates a subsidiary managing Yokohama Red Brick Warehouse; STYLY Inc., which provides the spatial layer platform "STYLY"; Lawson Entertainment, Inc., which handles ticket sales; and Mitsubishi Corporation, which planned and produced the event utilizing their respective assets.