[Wellness Dining] New Character Unveiled to Support Those Facing Dietary Restrictions

Wellness Dining Co., Ltd. (Headquarters: Sumida-ku, Tokyo; Representative Director: Tetsuhiro Nakamoto) is pleased to announce the unveiling of our new original character.

This character was created with the desire to deliver health information in a more approachable manner to individuals and their families who face daily dietary restrictions due to conditions such as diabetes, kidney disease, and high blood pressure. Moving forward, the character will be featured on our official website, social media, recipe sites, note, and various educational content.

Character Planning Initiated from Daily Feedback: "Health information feels so difficult."

Wellness Dining has provided over 28 million meals to date for individuals with lifestyle-related diseases, receiving numerous consultations from customers regarding their dietary habits. Through these interactions, we strongly recognized the "distance" people feel from health information.

"Nutritional talks are too difficult to read."

"There's so much health information, I don't know what to believe."

"Just the word 'restricted diet' makes me feel down."

"Even looking at health topics is exhausting."

While intended for health, information is often perceived as something that requires "extra effort." This led us to believe that not only "delivering accurate information" but also "communicating it in an approachable way" is crucial. This belief is the genesis of our new character.

Balancing "Accurate Communication" with "Approachability"

Wellness Dining has in-house registered dietitians who handle many nutritional consultations daily. However, actual consultations often reveal that people are struggling not just with "what to eat," but also with the burden of preparing separate meals for family members, the stress of planning daily menus, the feeling of constant deprivation, and the anxiety of "not doing enough." Many are troubled emotionally.

Therefore, with this character, we prioritized creating a "supportive presence for those striving for better health." Our aim is not just to be a "company that delivers health information," but a "company that is easy to consult" and "makes people feel a little lighter."

Named "Michiru-san" – with the wish "May your stomach and heart be filled."

The name, decided through an internal company-wide competition, carries the wish: "We hope that even those with dietary restrictions can have their stomachs and hearts filled to the brim."

The character's design also incorporates elements unique to Wellness Dining. The hairstyle is a "dango" (bun) inspired by our corporate logo. The orange and green color scheme expresses our brand colors. A heart mark is designed into the pocket, symbolizing our "intentions." We aimed for a character that evokes not just "cuteness," but also "a sense of security" and "approachability."

This character, embodying "Wellness Dining's unique warmth," is designed to listen carefully to those in need and be a supportive presence for even their small worries. In the future, Michiru-san is expected to appear not only on social media and recipe sites but also in brochures, at events, and on promotional merchandise.

Creator's Comment: "We wanted to ease the 'apprehension' towards health information, even just a little."

In creating this character, we focused not only on "cuteness" but also on "a sense of security" and "approachability." Individuals on restricted diets often have to endure many things daily and live with anxieties. Therefore, we felt it was necessary for those delivering health information to not just "convey correct facts" but also to "communicate in a way that makes people feel a little lighter."

From a design perspective, we emphasized making the character appear as a "gentle, supportive presence" rather than a "strict instructor." Through this character, we hope to provide an opportunity for those who have previously felt intimidated by health information to think about their diet and health more casually.

Future Expansion into Social Media, Recipes, and Awareness Activities

Moving forward, the new character will be featured in "recipe sites," "contents supervised by registered dietitians," "social media," and "health awareness content." Wellness Dining will continue to provide information that helps "people striving for their health" feel more positive.

About Wellness Dining Co., Ltd.

Wellness Dining's Registered Dietitians

With the corporate philosophy of "A warm health support team that cares for the body and family," we plan and sell considerate home-delivered meals specializing in restricted diets, and soft home-delivered meals for swallowing difficulties. We have in-house registered dietitians who strive to provide suggestions and support that allow customers to enjoy food even while on dietary restrictions and maintain a positive outlook. Our goal is not merely to sell home-delivered meals, but to "help people become healthier." By actively accepting consultations not only about our products but also about everyday meals, we endeavor to provide total support for a healthy diet, aiming to become "the company that receives the most nutritional consultations in Japan."

【Company Overview】

Location: 1-2-1 Kinshi, Sumida-ku, Tokyo, Alka Central 6F
Representative: Tetsuhiro Nakamoto, Representative Director
Established: June 2011
Phone: 03-6807-0280
Contact: Mitsushima
Service Site: https://www.wellness-dining.com
Corporate Site: https://www.wellness-dining.com/corporate/
Official note: https://note.com/wellnessdining
Media/Appearance Requests: https://www.wellness-dining.com/corporate/request/