Wellness Dining Partners with Eisai and Lawson to Reduce Risk of Cognitive Decline and Dementia

Key facts

  • Wellness Dining Partners with Eisai and Lawson to Reduce Risk of Cognitive Decline and Dementia
  • Wellness Dining, Eisai, and Lawson collaborate to reduce cognitive decline and dementia risk. Starting June 11 at Lawson stores in Imabari, Ehime Prefecture, they will hold seminars, sell brain-healthy meal delivery, and offer a brain function check tool.
  • Source: PR Times
  • Date: June 9, 2026

Direct answer

Wellness Dining, Eisai, and Lawson collaborate to reduce cognitive decline and dementia risk. Starting June 11 at Lawson stores in Imabari, Ehime Prefecture, they will hold seminars, sell brain-healthy meal delivery, and offer a brain function check tool.

Citation
Wellness Dining Partners with Eisai and Lawson to Reduce Risk of Cognitive Decline and Dementia (June 9, 2026), PR Times
Source
PR Times
Date
June 9, 2026
Wellness Dining, Eisai, and Lawson collaborate to reduce cognitive decline and dementia risk. Starting June 11 at Lawson stores in Imabari, Ehime Prefecture, they will hold seminars, sell brain-healthy meal delivery, and offer a brain function check tool.

📋 Article Processing Timeline

  • 📰 Published: June 9, 2026 at 11:00
  • 🔍 Collected: June 9, 2026 at 11:28 (28 min after Published)
  • 🤖 AI Analyzed: June 12, 2026 at 17:50 (78h 22m after Collected)
Wellness Dining Co., Ltd. (Tokyo; hereinafter 'Wellness Dining') announces that it has begun a collaboration with Eisai Co., Ltd.'s hhceco Business Strategy Division (Tokyo; hereinafter 'Eisai') and Lawson, Inc. (Tokyo; hereinafter 'Lawson') aimed at reducing the risk of cognitive decline and dementia. Based on this collaboration, the three companies will launch the following three initiatives from Thursday, June 11 at certain Lawson stores in Imabari City, Ehime Prefecture: 1. Holding 'Brain Health Seminars' (MCI and dementia disease awareness activities) To help people correctly understand MCI and dementia and deepen their understanding of the importance of early detection and countermeasures, Eisai will conduct 'Brain Health Seminars' using community spaces in some Lawson stores in Imabari City. Date and time: June 11 (Thu) 10:00-11:00 and 13:00-14:00 (two sessions per day) Store: Imabari Uma Koshimachi Sanchome Store The seminar can also be viewed on monitors at the Imabari Betsumei Store and Hakatajima Inter Store. 2. Sale of Wellness Dining's 'Omoide Irodori Takuhai Shoku' (Memory-Colorful Home-Delivered Meals)* Cognitive function-friendly home-delivered meals 'Omoide Irodori Takuhai Shoku' will be sold at some Lawson stores in Imabari City. These meals are based on the 'Guidance on Reducing Risk of Cognitive Decline and Nutrition' and 'Guidelines for Developing Home-Delivered Meals/Meal Kits Contributing to Reducing Risk of Cognitive Decline' supervised by the National Center for Geriatrics and Gerontology and created by Eisai. Wellness Dining developed the menus aiming to balance nutritional value and ease of eating. Sales start date: June 11 (Thu) Stores: Imabari Uma Koshimachi Sanchome Store, Imabari Betsumei Store, Hakatajima Inter Store, Imabari Kita Hiyoshimachi Store, Oshima Yoshiumi Store *Development, manufacturing, and sales are carried out under the responsibility of Wellness Dining. Example menu of 'Omoide Irodori Takuhai Shoku' Product introduction page for Omoide Irodori Takuhai Shoku 3. Sale of Eisai's 'Nou KNOW®' Short Version (non-medical device) 'Nou KNOW' is a tool that uses a simple card test on a PC, tablet, or smartphone to check brain reaction speed, attention, visual learning, and memory. Users can use it alone and in a short time, enabling regular self-checks in daily life or health checkups. It has been introduced in many health checkup institutions, research institutes, local governments, companies, and universities. The short version checks visual learning and memory in about 10 minutes. Under this collaboration, the 'Nou KNOW' short version (non-medical device) will be sold for six months from Thursday, June 11 at certain Lawson stores in Imabari City. Sales start date: June 11 (Thu) Stores: Imabari Uma Koshimachi Sanchome Store, Imabari Betsumei Store, Hakatajima Inter Store Screen image of 'Nou KNOW' Wellness Dining, as a company that supports health through food, aims to realize a society where people can maintain their health while enjoying eating, regardless of age or physical condition. Through this collaboration with Eisai and Lawson, Wellness Dining will provide opportunities for people to think about cognitive function and daily dietary habits in familiar places, contributing to improved health awareness. 1. About Wellness Dining Co., Ltd. With the corporate philosophy 'A warm health support team that cares for your body and family,' the company plans and sells attentive home-delivered meals specialized for restricted diets and soft meals for swallowing difficulties. Registered dietitians are on staff, aiming to provide suggestions and support that help people maintain enjoyment of food even under dietary restrictions. The goal is not just to sell home-delivered meals but to help people become healthy, actively accepting consultations not only about products but also about daily meals, striving to become the company that handles the most nutrition consultations in Japan. Corporate site: https://www.wellness-dining.com/corporate/ Wellness Dining's registered dietitian 2. Product information for 'Nou KNOW' Product name: Nou KNOW Short Version Price: 550 yen including tax (500 yen excluding tax) per use Sales period: From June 11, 2026 (Thu) for six months (planned) Package image of Nou KNOW Short Version 3. About Eisai Co., Ltd. Eisai is a global pharmaceutical company with the corporate philosophy of 'Human Health Care (hhc),' prioritizing the joy and sorrow of patients and their families, and aiming to efficiently realize social goods such as alleviating health anxiety and correcting medical disparities. The company focuses on the neurological and oncology areas as strategically important fields, developing and providing innovative new drugs. Under the medium-term management plan 'EWAY Future & Beyond' launched in April 2021, the company has expanded its healthcare focus from medical fields to people living in daily life. It aims to evolve into an hhceco (hhc philosophy + ecosystem) company that supports people's 'living life to the fullest' by creating science- and data-based solutions and building ecosystems through cross-industry collaboration. Details: https://www.eisai.co.jp 4. About Lawson, Inc. Lawson operates convenience stores nationwide, providing essential products and services through community-based store management. With the corporate philosophy 'The town's hot station,' it offers safe, secure, and delicious food, and also develops health-conscious products and services, addressing local issues through collaboration with local governments and companies. In recent years, it has been promoting initiatives to provide new value supporting health and daily life by leveraging the characteristic of being a familiar store for people.

FAQ

Where can I buy Omoide Irodori Takuhai Shoku?

Available at 5 Lawson stores in Imabari City, Ehime Prefecture.

What is the price of Nou KNOW short version?

550 yen including tax (per use), sold at 3 Lawson stores in Imabari.

Is the seminar open to the public?

Yes, free participation. Check with each store for any reservation requirements.