[Event Report] b.box Holds Its First Custom Experience Event 'Play of Color'
Key facts
- [Event Report] b.box Holds Its First Custom Experience Event 'Play of Color'
- weskiii Inc., which operates the Australian baby and kids brand 'b.box', held its first custom experience event 'Play of Color' in Shibuya, Tokyo on May 15 and 16, 2026. The event offered an experience to freely combine drink bottle parts, attracting over 200 influencers and guests. It generated a huge response on social media, and a linked campaign is currently underway at the official store.
- Source: PR Times
- Date: May 28, 2026
Direct answer
weskiii Inc., which operates the Australian baby and kids brand 'b.box', held its first custom experience event 'Play of Color' in Shibuya, Tokyo on May 15 and 16, 2026. The event offered an experience to freely combine drink bottle parts, attracting over 200 influencers and guests. It generated a huge response on social media, and a linked campaign is currently underway at the official store.
- Citation
- [Event Report] b.box Holds Its First Custom Experience Event 'Play of Color' (May 28, 2026), PR Times
- Source
- PR Times
- Date
- May 28, 2026
weskiii Inc., which operates the Australian baby and kids brand 'b.box', held its first custom experience event 'Play of Color' in Shibuya, Tokyo on May 15 and 16, 2026. The event offered an experience to freely combine drink bottle parts, attracting over 200 influencers and guests. It generated a huge response on social media, and a linked campaign is currently underway at the official store.
📋 Article Processing Timeline
- 📰 Published: May 28, 2026 at 11:00
- 🔍 Collected: June 1, 2026 at 01:22 (86h 22m after Published)
- 🤖 AI Analyzed: June 2, 2026 at 07:06 (29h 43m after Collected)
weskiii Inc. (Headquarters: Minato-ku, Tokyo, https://weskiii.com/), which operates the Australian brand 'b.box', held the brand's first custom experience event 'Play of Color' for two days on Friday, May 15 and Saturday, May 16, 2026, at CONCENT SHIBUYA.
This event was b.box's first custom experience event, held in conjunction with 'Hydration Day' on May 15.
Under the theme of 'Enjoy colors. Connect with colors.', the event proposed the joy of enjoying b.box's unique colors, the fun of 'choosing for oneself', and a new personal bottle habit through the experience of creating a 'one-of-a-kind bottle' by freely combining drink bottle colors and parts from a rich color variation.
On the day of the event, more than 200 people visited over the two days, including influencers of the child-rearing generation, guests with high lifestyle sensitivity, and media personnel. Many posts were made on social media, and the event garnered a huge response, with reservations concentrated during some time slots.
After the event, comments such as 'I wanted to participate as a general attendee' and 'I'm looking forward to the next event' were received, showing the high level of interest in b.box's custom experience.
Custom special page: https://bboxforkids.jp/pages/play-of-color2026
■ Event Concept
Proposing a personalized bottle experience through the 'joy of choosing'
b.box planned this event with the desire to propose personal bottles used daily not just as 'items for drinking', but as something to be enjoyed through choosing and combining colors.
At the venue, participants could freely choose their favorite combinations from a wide variety of color parts for Sippy cups and Flip-top bottles.
Participants were seen enjoying their own custom designs, such as linking colors between parents and children, or trying out colors they wouldn't normally choose.
In addition, this event showcased everything from Sippy cups to kids' water bottles and bottles for adults in one space.
The aim was to create a space where people from children to adults could experience encountering a 'personal bottle they want to keep using for a long time' while staying close to their respective lifestyles.
Furthermore, the sub-concept 'Change parts. Keep going.' was also developed within the event.
It became an event where participants could naturally feel b.box's design philosophy of being able to use products for a long time by replacing only broken parts, through the custom experience and spatial presentation.
■ Venue Contents
Custom experience for Sippy cups and Flip-top bottles
At the venue, a custom experience was held for b.box's representative items, the 'Sippy cup' and the 'Flip-top bottle'.
It was developed in a style where participants themselves could choose their favorite colors from abundant color parts and create original combinations.
It was implemented as an experiential content unique to b.box, which is to 'enjoy the act of choosing colors itself'.
Sippy Cup Custom Experience
For b.box's representative straw mug 'Sippy cup', the top lid part could be freely customized.
Through the Sippy cup, which is supported as an item that helps babies 'drink by themselves', the event proposed the experience of 'choosing for oneself for the first time' along with the message 'First Sip = The first step to independence.'
Flip-top Bottle Custom
For the 'Flip-top bottle', which can be used by kids from elementary school age to adults, the handle and bumper parts could be freely customized.
As a large-capacity and highly functional bottle, it was presented assuming a wide range of lifestyle scenes such as commuting to school, sports, outdoors, and daily use.
It also expressed the expansion of the brand as 'b.box that can be used for a long time even as they grow', not just for babies and kids.
Kids Water Bottle Exhibition and Color Link Proposal
An exhibition of the kids' water bottle series was also held at the venue.
By displaying everything from Sippy cups to kids' water bottles and Flip-top bottles in one space, the event introduced b.box's unique product lineup that can be selected according to growth and lifestyle changes.
Also, under the theme of 'color link', proposals for enjoying color coordination among parents and children, siblings, and families were developed.
Photo Spot and Capsule Toy Project
A photo spot with the theme 'What is your favorite color?' was set up in the venue.
The venue was designed to allow visitors to experience the brand's worldview through spatial presentation incorporating b.box's signature pop coloring and graphics.
In addition, a 'no-lose' capsule toy project where visitors could win original acrylic keychains was held at the venue.
Limited designs featuring the Sippy cup motif were developed in different variations for each color.
Furthermore, the event concept of 'enjoying colors' was expressed throughout the entire space through display presentations and exhibition structures linked to product colors.
■ Scenes from the Day
Over 200 influencers and media personnel attended
On the day, over 200 people attended, including influencers of the child-rearing generation, guests from a wide range of genres such as lifestyle, outdoors, and fashion, and media personnel.
At the venue, many people were seen comparing color combinations while actually holding the bottles, and enjoying customizing while consulting with parents, children, and friends.
Also, many attendees took photos of their completed bottles and the photo spots in the venue and posted them on social media on the spot, making the entire event a space that spread as an 'experience of enjoying colors'.
Furthermore, attention was drawn to the wide lineup that can be used not only for baby items but also for kids from elementary school age to adults, with comments such as 'I want to use it with my family' and 'It's easy for everyday use'.
Many posts on social media. The 'experience of enjoying colors' became a hot topic
On the day of the event, many Stories and Reels were shared, mainly on Instagram.
'Even the time spent wondering which color to choose is fun'
'It makes you want to have matching colors with your child'
'Customizing makes you feel even more attached to it'
'A design that is easy for adults to carry too'
Many posts were seen regarding the 'joy of choosing colors oneself' and b.box's unique design.
Also, there were many posts capturing the venue presentation and limited contents, and the experience itself of 'enjoying with colors' and 'choosing in one's own way' through the event became a hot topic on social media.
■ Product Lineup Customized at the Event
● Sippy Cup
b.box's Sippy cup, which boasts high popularity in word-of-mouth as a 'straw mug that is hard to leak and spill'.
It is a classic item representing the brand, designed so that babies can naturally acquire the joy of 'drinking by themselves'.
The weight attached to the tip of the straw moves according to the tilt of the cup, making it easy to drink from any angle and allowing for proper hydration until the very end. It is useful in various scenes, from straw debuts during the weaning food period to going out and after baths.
[Product Overview]
Product name: Sippy Cup (Straw Mug)
Price: ¥2,420 (tax included)
Target age: 6 months and up
Capacity: 240ml
● Flip-top Bottle
A large-capacity drink bottle that can be used by older children from elementary school age to adults.
A triple-insulated bottle using high-quality stainless steel that can keep cold for a long time.
With a flip-top mouthpiece, you can drink quickly without the hassle of opening and closing a lid.
It is hard to leak when the mouthpiece is closed, and it comes with a flexible and durable carry handle, making it a recommended drink bottle for going out.
[Product Overview]
Product name: Flip-top Bottle
Price: [1L] ¥5,610 (tax included) / [690ml] ¥5,280 (tax included)
Target age: 6 years and up
Capacity: 1L / 690ml
■ Official Store Linked Campaign
Holding a limited-time campaign linked to the custom experience
In conjunction with the event, a limited-time campaign is currently being held at the b.box official store.
It is designed so that you can enjoy the 'joy of choosing colors' experienced at the event at the official store as well.
Period: Friday, May 15, 2026 - Thursday, June 4, 2026
Campaign details:
- Buy 2 Sippy cups and get '1 replacement lid' as a gift
- 10% OFF when purchasing a Flip-top bottle body + replacement parts at the same time
Special page: https://bboxforkids.jp/pages/play-of-color2026
■ About b.box
b.box was born in Australia in 2007. It boasts popularity with over 2,000 handling stores in its home country, offering a variety of mealtime items such as the Sippy cup. Items combining b.box's unique design and practicality, designed to support children's independence and foster self-affirmation while solving child-rearing problems and reducing the burden on parents, are appearing one after another. In recent years, it has expanded its lineup of items that adults can also use comfortably, growing into a brand loved by all generations. Its popularity is not limited to Australia, and it has now evolved into a global brand supported in over 50 countries worldwide.
b.box Official Website: https://bboxforkids.jp/
b.box Official Instagram: https://www.instagram.com/bboxforkidsjapan/
■ About weskiii
Bringing the world's good living to your everyday life
Under the theme of 'enriching lives', we are storytellers who introduce and develop attractive brands and items found overseas in Japan.
We value carefully conveying not just the products, but the stories behind them and the thoughts of the creators.
Small thrills and comforts are born in everyday life.
We want to deliver such experiences through our items.
We hope to help make lives even richer by conveying the worldview and values of brands more deeply and in a way that resonates with the heart.
The official online store 'weskiii store' operated by weskiii Inc. is scheduled to open in 2026. With the thought of 'wanting to deliver the world's good living to you', we will gently stay close to the everyday lives of everyone who spends their days busily, and propose items that color their lives.
weskiii store Official Instagram: https://www.instagram.com/weskiii.store/
Introduction page for corporate customers: https://b2b.weskiii.com/pages/bbox-about?utm_source=prtimes&utm_medium=referral&utm_campaign=bbox_prtimes_footer260528
Inquiries for handling: https://b2b.weskiii.com/pages/inquiry?utm_source=prtimes&utm_medium=referral&utm_campaign=bbox_prtimes_footer260528&inquiry_channel=bbox_prtimes_footer
This event was b.box's first custom experience event, held in conjunction with 'Hydration Day' on May 15.
Under the theme of 'Enjoy colors. Connect with colors.', the event proposed the joy of enjoying b.box's unique colors, the fun of 'choosing for oneself', and a new personal bottle habit through the experience of creating a 'one-of-a-kind bottle' by freely combining drink bottle colors and parts from a rich color variation.
On the day of the event, more than 200 people visited over the two days, including influencers of the child-rearing generation, guests with high lifestyle sensitivity, and media personnel. Many posts were made on social media, and the event garnered a huge response, with reservations concentrated during some time slots.
After the event, comments such as 'I wanted to participate as a general attendee' and 'I'm looking forward to the next event' were received, showing the high level of interest in b.box's custom experience.
Custom special page: https://bboxforkids.jp/pages/play-of-color2026
■ Event Concept
Proposing a personalized bottle experience through the 'joy of choosing'
b.box planned this event with the desire to propose personal bottles used daily not just as 'items for drinking', but as something to be enjoyed through choosing and combining colors.
At the venue, participants could freely choose their favorite combinations from a wide variety of color parts for Sippy cups and Flip-top bottles.
Participants were seen enjoying their own custom designs, such as linking colors between parents and children, or trying out colors they wouldn't normally choose.
In addition, this event showcased everything from Sippy cups to kids' water bottles and bottles for adults in one space.
The aim was to create a space where people from children to adults could experience encountering a 'personal bottle they want to keep using for a long time' while staying close to their respective lifestyles.
Furthermore, the sub-concept 'Change parts. Keep going.' was also developed within the event.
It became an event where participants could naturally feel b.box's design philosophy of being able to use products for a long time by replacing only broken parts, through the custom experience and spatial presentation.
■ Venue Contents
Custom experience for Sippy cups and Flip-top bottles
At the venue, a custom experience was held for b.box's representative items, the 'Sippy cup' and the 'Flip-top bottle'.
It was developed in a style where participants themselves could choose their favorite colors from abundant color parts and create original combinations.
It was implemented as an experiential content unique to b.box, which is to 'enjoy the act of choosing colors itself'.
Sippy Cup Custom Experience
For b.box's representative straw mug 'Sippy cup', the top lid part could be freely customized.
Through the Sippy cup, which is supported as an item that helps babies 'drink by themselves', the event proposed the experience of 'choosing for oneself for the first time' along with the message 'First Sip = The first step to independence.'
Flip-top Bottle Custom
For the 'Flip-top bottle', which can be used by kids from elementary school age to adults, the handle and bumper parts could be freely customized.
As a large-capacity and highly functional bottle, it was presented assuming a wide range of lifestyle scenes such as commuting to school, sports, outdoors, and daily use.
It also expressed the expansion of the brand as 'b.box that can be used for a long time even as they grow', not just for babies and kids.
Kids Water Bottle Exhibition and Color Link Proposal
An exhibition of the kids' water bottle series was also held at the venue.
By displaying everything from Sippy cups to kids' water bottles and Flip-top bottles in one space, the event introduced b.box's unique product lineup that can be selected according to growth and lifestyle changes.
Also, under the theme of 'color link', proposals for enjoying color coordination among parents and children, siblings, and families were developed.
Photo Spot and Capsule Toy Project
A photo spot with the theme 'What is your favorite color?' was set up in the venue.
The venue was designed to allow visitors to experience the brand's worldview through spatial presentation incorporating b.box's signature pop coloring and graphics.
In addition, a 'no-lose' capsule toy project where visitors could win original acrylic keychains was held at the venue.
Limited designs featuring the Sippy cup motif were developed in different variations for each color.
Furthermore, the event concept of 'enjoying colors' was expressed throughout the entire space through display presentations and exhibition structures linked to product colors.
■ Scenes from the Day
Over 200 influencers and media personnel attended
On the day, over 200 people attended, including influencers of the child-rearing generation, guests from a wide range of genres such as lifestyle, outdoors, and fashion, and media personnel.
At the venue, many people were seen comparing color combinations while actually holding the bottles, and enjoying customizing while consulting with parents, children, and friends.
Also, many attendees took photos of their completed bottles and the photo spots in the venue and posted them on social media on the spot, making the entire event a space that spread as an 'experience of enjoying colors'.
Furthermore, attention was drawn to the wide lineup that can be used not only for baby items but also for kids from elementary school age to adults, with comments such as 'I want to use it with my family' and 'It's easy for everyday use'.
Many posts on social media. The 'experience of enjoying colors' became a hot topic
On the day of the event, many Stories and Reels were shared, mainly on Instagram.
'Even the time spent wondering which color to choose is fun'
'It makes you want to have matching colors with your child'
'Customizing makes you feel even more attached to it'
'A design that is easy for adults to carry too'
Many posts were seen regarding the 'joy of choosing colors oneself' and b.box's unique design.
Also, there were many posts capturing the venue presentation and limited contents, and the experience itself of 'enjoying with colors' and 'choosing in one's own way' through the event became a hot topic on social media.
■ Product Lineup Customized at the Event
● Sippy Cup
b.box's Sippy cup, which boasts high popularity in word-of-mouth as a 'straw mug that is hard to leak and spill'.
It is a classic item representing the brand, designed so that babies can naturally acquire the joy of 'drinking by themselves'.
The weight attached to the tip of the straw moves according to the tilt of the cup, making it easy to drink from any angle and allowing for proper hydration until the very end. It is useful in various scenes, from straw debuts during the weaning food period to going out and after baths.
[Product Overview]
Product name: Sippy Cup (Straw Mug)
Price: ¥2,420 (tax included)
Target age: 6 months and up
Capacity: 240ml
● Flip-top Bottle
A large-capacity drink bottle that can be used by older children from elementary school age to adults.
A triple-insulated bottle using high-quality stainless steel that can keep cold for a long time.
With a flip-top mouthpiece, you can drink quickly without the hassle of opening and closing a lid.
It is hard to leak when the mouthpiece is closed, and it comes with a flexible and durable carry handle, making it a recommended drink bottle for going out.
[Product Overview]
Product name: Flip-top Bottle
Price: [1L] ¥5,610 (tax included) / [690ml] ¥5,280 (tax included)
Target age: 6 years and up
Capacity: 1L / 690ml
■ Official Store Linked Campaign
Holding a limited-time campaign linked to the custom experience
In conjunction with the event, a limited-time campaign is currently being held at the b.box official store.
It is designed so that you can enjoy the 'joy of choosing colors' experienced at the event at the official store as well.
Period: Friday, May 15, 2026 - Thursday, June 4, 2026
Campaign details:
- Buy 2 Sippy cups and get '1 replacement lid' as a gift
- 10% OFF when purchasing a Flip-top bottle body + replacement parts at the same time
Special page: https://bboxforkids.jp/pages/play-of-color2026
■ About b.box
b.box was born in Australia in 2007. It boasts popularity with over 2,000 handling stores in its home country, offering a variety of mealtime items such as the Sippy cup. Items combining b.box's unique design and practicality, designed to support children's independence and foster self-affirmation while solving child-rearing problems and reducing the burden on parents, are appearing one after another. In recent years, it has expanded its lineup of items that adults can also use comfortably, growing into a brand loved by all generations. Its popularity is not limited to Australia, and it has now evolved into a global brand supported in over 50 countries worldwide.
b.box Official Website: https://bboxforkids.jp/
b.box Official Instagram: https://www.instagram.com/bboxforkidsjapan/
■ About weskiii
Bringing the world's good living to your everyday life
Under the theme of 'enriching lives', we are storytellers who introduce and develop attractive brands and items found overseas in Japan.
We value carefully conveying not just the products, but the stories behind them and the thoughts of the creators.
Small thrills and comforts are born in everyday life.
We want to deliver such experiences through our items.
We hope to help make lives even richer by conveying the worldview and values of brands more deeply and in a way that resonates with the heart.
The official online store 'weskiii store' operated by weskiii Inc. is scheduled to open in 2026. With the thought of 'wanting to deliver the world's good living to you', we will gently stay close to the everyday lives of everyone who spends their days busily, and propose items that color their lives.
weskiii store Official Instagram: https://www.instagram.com/weskiii.store/
Introduction page for corporate customers: https://b2b.weskiii.com/pages/bbox-about?utm_source=prtimes&utm_medium=referral&utm_campaign=bbox_prtimes_footer260528
Inquiries for handling: https://b2b.weskiii.com/pages/inquiry?utm_source=prtimes&utm_medium=referral&utm_campaign=bbox_prtimes_footer260528&inquiry_channel=bbox_prtimes_footer
FAQ
Where was the b.box event held?
It was held at CONCENT SHIBUYA in Tokyo, Japan.
Can I buy b.box products from Taiwan?
While this article mentions the Japanese official store's campaign, b.box is a global brand available in over 50 countries.
What are the key facts in this article?
weskiii Inc., which operates the Australian baby and kids brand 'b.box', held its first custom experience event 'Play of Color' in Shibuya, Tokyo on May 15 and 16, 2026. The event offered an experience to freely combine drink bottle parts, attracting over 200 influencers and guests. It generated a huge response on social media, and a linked campaign is currently underway at the official store.