b.box to Launch New “blush crush” Color for Its 350ml Stainless Steel Drink Bottle on May 19

b.box, the Australian baby and kids brand operated in Japan by weskiii Inc. headquartered in Minato-ku, Tokyo, will launch a new color, “blush crush,” for its popular 350ml stainless steel drink bottle series on Tuesday, May 19, 2026. “blush crush” features a soft pink tone, offering a nuanced color that combines childlike charm with calm elegance. The bottle has a simple, refined design that is easy for both children and adults to use. It fits naturally into everyday scenes such as preschool, school, and park outings, as well as family trips. The product also stands out for combining parent-and-child shareable design with practical functionality. As a new staple color that suits daily lifestyles, it adds comfort and enjoyment to everyday hydration. b.box’s “Drink To Go” concept reframes hydration as a moment to refresh one’s mood and proposes a lifestyle of carrying a favorite personal bottle. Each drink can become a choice that is kinder to both oneself and the environment. This product supports more comfortable hydration on the go as an item that helps bring “Drink To Go” naturally into daily life. Product details: stainless steel drink bottle, 350ml; color: blush crush; price: ¥4,290 including tax; recommended age: 12 months and up; capacity: 350ml. Materials include stainless steel, polypropylene, and silicone, using BPA-, phthalate-, and PVC-free materials. Size is H199 × D85 × W75 mm, and weight is approximately 270g. Usage notes include: the stainless steel drink bottle cannot be boiled; it is dishwasher safe, but handwashing is recommended for those concerned about printed designs peeling from the body; do not use the straw with juice containing pulp; do not use for hot drinks or carbonated beverages; do not use with liquids over 45°C; hot liquids may increase pressure inside the container and cause contents to spray out, so caution is required. The b.box stainless steel drink bottle features a triple-layer insulation structure that keeps cold drinks cool for up to 8 hours and warm drinks warm for up to 6 hours. It has a one-push open-and-close lid and an angled straw spout designed to make drinking easier for small children. An integrated carry handle makes it suitable for outings. Its simple color design is child-friendly while also fitting naturally into everyday lifestyles, making it suitable for parent-and-child use. A bottle carrier shoulder strap is also available for outings with children, preschool, and school commutes. The durable adjustable strap is made from recycled polyester and is compatible with both b.box stainless steel drink bottles and Tritan drink bottles. It is easy to attach: remove the lid, place the ring around the bottle, and close the lid again. The bottle itself is sold separately. Founded in Australia in 2007, b.box is a popular brand with products sold at more than 2,000 stores in its home market. It offers a wide range of mealtime items, including sippy cups. b.box products combine distinctive design with practicality, supporting children’s independence and self-esteem while helping solve parenting challenges and reduce parents’ burdens. In recent years, the brand has expanded its lineup of items that adults can also use comfortably, growing into a brand loved across generations. It is now supported in more than 50 countries worldwide. weskiii introduces and develops appealing overseas brands and items in Japan under the theme of bringing good living from around the world into everyday life. Rather than simply delivering products, the company values communicating the stories behind them and the makers’ intentions. Through its items, weskiii aims to bring small moments of delight and comfort to daily life. Its official online store, “weskiii store,” is scheduled to open in 2026.