Cocalero Unveils Spring/Summer Limited Edition Labels Inspired by the Masks of the World Heritage 'Oruro Carnival,' Available in Two Variants: Classico and Vida

Intrepid Spirits Japan Co., Ltd. (Headquarters: 4-13-5 Akasaka, Minato-ku, Tokyo) will release the limited design bottle 'Cocalero Spring/Summer Limited Label' themed after Bolivia's World Heritage 'Carnival of Oruro' starting in April 2025. This product is a special edition bottle wrapped in a design inspired by Andean mythology and festival culture, further expanding the Cocalero brand universe that embodies a bold and free spirit. It will be sold by Kokubu Group Corp. (Headquarters: 1-1-1 Nihonbashi, Chuo-ku, Tokyo), the Japanese import agent, and will be rolled out primarily at bars and clubs.

■ What is the Oruro Carnival?

The Carnival of Oruro is one of South America's largest festivals, held annually from February to March in the highland city of Oruro in western Bolivia. It was registered as a UNESCO Intangible Cultural Heritage in 2001, and attracts approximately 400,000 tourists from all over the world during the event. Its origins date back to Andean indigenous rituals before the Spanish colonial era. After the introduction of Christianity, it overlapped with the Easter season, developing into a unique ritual culture where Andean mythology and Christian faith merged. The centerpiece of the festival is the 'Diablada' (Devil's Dance). It depicts a symbolic battle between good and evil involving Supay, the king of the underworld in Andean mythology, and the Archangel Michael. Dancers clad in elaborate devil masks and costumes decorated with gold and silver parade through the streets to the powerful rhythms of drums and wind instruments. In Andean culture, the devil is not an evil entity but has long been revered as a being presiding over the blessings of the earth, the richness of mines, and vitality. The Diablada is a performance that embodies the spirit of the Oruro Carnival, transmitting that essence to this day.

■ Cocalero and the Carnival of Oruro

Cocalero is a brand that celebrates a 'bold, free, and instinct-unleashing spirit.' Rooted in Bolivian culture and crafted from botanicals nurtured in the Andean earth, Cocalero is a spirit born from the same soil as the Carnival of Oruro.

The Carnival of Oruro is not merely a festival; it is a ritual where identity, resilience, and faith unite. The masked dancers, roaring drums, and sacred symbols all embody the spirit of the people living on that land.

This limited design bottle is a special edition featuring a motif of the devil's mask worn by the Diablada performers. Classico expresses strength and dynamism with a vibrant green and pink color scheme on a black background, while Vida expresses the festive feel of the carnival with a glamorous purple and pink color scheme on a pink background. It is a special edition that overlaps the spirit of freedom and vitality embodied by the Carnival of Oruro with the worldview of the Cocalero brand.

■ Product Overview

Product Name: Cocalero Classico Spring/Summer Limited Label
Category: Liqueur
Alcohol content: 29%
Volume: 700ml
Suggested Retail Price: 4,980 yen (excluding tax)
Release Date: Available from April 2025
Country of Origin: Ireland
Sales Area: Nationwide (Bars, clubs, liquor stores, etc.)

Product Name: Cocalero Vida Spring/Summer Limited Label
Category: Liqueur
Alcohol content: 22%
Volume: 700ml
Suggested Retail Price: 4,980 yen (excluding tax)
Release Date: Available from April 2025
Country of Origin: Ireland
Sales Area: Nationwide (Bars, clubs, liquor stores, etc.)

■ Launch Background and Brand Comment

Since landing in Japan in 2021, Cocalero has garnered strong support primarily from young adults in their 20s and 30s in the bar and club scene. In 2025, alongside the full-scale rollout of the new flavor 'Picante' and the introduction of small-capacity bottle series, the brand is providing experiences across even more occasions.

The Spring/Summer limited label inspired by the 'Carnaval de Oruro' is an initiative that fuses Cocalero's embodied 'unleashed freedom and vitality' with one of the world's largest festival cultures. We propose it as a bottle that will further intensely color nightlife celebrations upon its release.

■ Website Renewal Accompanying the Limited Label Launch

Coinciding with the release of this limited label, we have renewed our website. The design has been updated to express the Andean universe with dynamic visuals, creating a finish that allows visitors to experience the Cocalero worldview more deeply.