Summer Limited Color for 'Single/Double Eyelid Mascara' Debuts. Keep Eyes Looking Bright Against Sweat and Oil! Ethereal 'Jelly Blue-grey' for Clarity and Sparkle.
Imju's brand 'Eyeputti' is launching a summer limited edition of its highly functional mascara for single and double eyelids. Inspired by jellyfish, the new 'Jelly Blue-grey' offers high transparency and curl retention, available from May 15, 2026.
📋 Article Processing Timeline
- 📰 Published: April 27, 2026 at 19:00
- 🔍 Collected: April 27, 2026 at 10:31
- 🤖 AI Analyzed: April 28, 2026 at 02:31 (15h 59m after Collected)
The brand 'Eyeputti®' by Imju Corporation (Chuo-ku, Tokyo) is releasing a summer limited color of its 'Single/Double Eyelid Mascara,' which focuses on high curl retention and smudge resistance.
It will be available in limited quantities starting Friday, May 15, 2026 (*1).
Transparent bodies shimmering as they catch blue light underwater—.
Eyeputti's summer limited color is inspired by the mysterious existence of 'jellyfish' floating in the sea. It is an impressive color characterized by translucent coloring, clarity, and delicate sparkle.
Based on a deep blue, pigments are reduced in favor of high pearl content. The translucent coloring highlights each lash clearly without making the eyes look heavy. By blending large pearls in three colors—blue, silver, and orange—even lashes that tend to look dull and white gain a clear impression. The blue pearls accentuate the base color, while silver and orange pearls add sparkle and softness, creating a pure and delicate finish. It creates an ethereal gaze, making lashes stand out clearly while wrapping them in transparency and glitter.
'Single/Double Eyelid Mascara' powerfully holds upward-pointing lashes with its high curl-keeping strength. Resistant to sweat, tears, oil, and rubbing, it even prevents smudging caused by blinking, making it recommended for preventing makeup collapse in summer.
(*1) Sales on Amazon.co.jp and Rakuten start on Friday, May 22, 2026. Sales will end once stock is depleted. Some stores may not carry the product.
[Limited Color Overview: Jelly Blue-grey]
Product Name: Eyeputti® Mascara for Single and Double Eyelids (Sales Name: Eyeputti® Beauty Mascara R114)
Color: 1 shade in total (Jelly Blue-grey)
Price: 1,320 yen (tax included)
Release Date: Limited quantities from Friday, May 15, 2026 (*2)
Sales Locations: Nationwide variety stores, Imju official online store (*2)
Official Site: https://www.eyeputti.jp
[Product Features]
1. Instantly fixes and keeps the curl created by an eyelash curler all day long.
Original technology forms a water and oil-resistant film on the lash surface. It achieves both 'high curl retention' and 'smudge resistance' while maintaining a flexible lash texture. 'Instant Lock Ingredients (*3)' fix the curl from the moment of application. 'Shape Memory Polymers (*4)' maintain the angle of the lashes for a long time against the weight of the eyelids.
(*3) Polyethylene, Rice Bran Wax, Trimethylsiloxysilicate (*4) Polymethylsilsesquioxane
2. Firmly prevents smudging due to moisture, oil, and rubbing.
Using 'Waterproof,' 'Oil-proof,' and 'Smudge-proof' formulas, it blocks smudging from sweat, tears, sebum, and blinking.
3. Catches lashes from the inner to the outer corner with a 'Naginata-shaped brush.'
It will be available in limited quantities starting Friday, May 15, 2026 (*1).
Transparent bodies shimmering as they catch blue light underwater—.
Eyeputti's summer limited color is inspired by the mysterious existence of 'jellyfish' floating in the sea. It is an impressive color characterized by translucent coloring, clarity, and delicate sparkle.
Based on a deep blue, pigments are reduced in favor of high pearl content. The translucent coloring highlights each lash clearly without making the eyes look heavy. By blending large pearls in three colors—blue, silver, and orange—even lashes that tend to look dull and white gain a clear impression. The blue pearls accentuate the base color, while silver and orange pearls add sparkle and softness, creating a pure and delicate finish. It creates an ethereal gaze, making lashes stand out clearly while wrapping them in transparency and glitter.
'Single/Double Eyelid Mascara' powerfully holds upward-pointing lashes with its high curl-keeping strength. Resistant to sweat, tears, oil, and rubbing, it even prevents smudging caused by blinking, making it recommended for preventing makeup collapse in summer.
(*1) Sales on Amazon.co.jp and Rakuten start on Friday, May 22, 2026. Sales will end once stock is depleted. Some stores may not carry the product.
[Limited Color Overview: Jelly Blue-grey]
Product Name: Eyeputti® Mascara for Single and Double Eyelids (Sales Name: Eyeputti® Beauty Mascara R114)
Color: 1 shade in total (Jelly Blue-grey)
Price: 1,320 yen (tax included)
Release Date: Limited quantities from Friday, May 15, 2026 (*2)
Sales Locations: Nationwide variety stores, Imju official online store (*2)
Official Site: https://www.eyeputti.jp
[Product Features]
1. Instantly fixes and keeps the curl created by an eyelash curler all day long.
Original technology forms a water and oil-resistant film on the lash surface. It achieves both 'high curl retention' and 'smudge resistance' while maintaining a flexible lash texture. 'Instant Lock Ingredients (*3)' fix the curl from the moment of application. 'Shape Memory Polymers (*4)' maintain the angle of the lashes for a long time against the weight of the eyelids.
(*3) Polyethylene, Rice Bran Wax, Trimethylsiloxysilicate (*4) Polymethylsilsesquioxane
2. Firmly prevents smudging due to moisture, oil, and rubbing.
Using 'Waterproof,' 'Oil-proof,' and 'Smudge-proof' formulas, it blocks smudging from sweat, tears, sebum, and blinking.
3. Catches lashes from the inner to the outer corner with a 'Naginata-shaped brush.'