To Personally Appeal the Local Charm, Mayor Tomiko Hirayama of Tako Town Experiences Glamping at a Renovated Abandoned School on the YouTube Program 'Trying ○○ with the Mayor'!

Ichini Inc. (Headquarters: Shibuya-ku, Tokyo, President and CEO: Taku Takahata), which operates one of Japan's largest political and election portal sites "Senkyo dot com," is distributing the YouTube program "Trying ○○ with the Mayor," in which mayors from all over the country take on various projects to PR their municipalities themselves.

■ The 37th installment features Mayor Tomiko Hirayama of Tako Town, Chiba Prefecture! In the episode of "Trying ○○ with the Mayor" distributed starting April 6th, Mayor Tomiko Hirayama of Tako Town, Chiba Prefecture appears, appealing the charm of Tako Town from the Kuriyama River, famous for its hydrangeas.

Tako Town, Chiba Prefecture is a town with a balance of urban and natural elements, combining the convenience of being located close to Narita Airport with a natural environment of rich rural landscapes. Known as a production area for the branded rice "Tako Rice," the town promotes its regional appeal based on agriculture. The improvement of wide-area transportation access due to the development of the Ken-O Expressway interchange is underway, and the revitalization of human and physical distribution is also expected. In addition to child-rearing support and the enhancement of the educational environment, they are promoting administrative DX and migration support, advancing sustainable town development.

In this episode of "Trying ○○ with the Mayor," a glamping experience with the mayor at "TACO GLAMP," a renovated abandoned school! They enjoy making tacos with a Mexican BBQ and savor the phantom brand rice, Tako Rice, and local ingredients. They also explore the reasons why people would want to live in this town.

(Image caption 1: Comprehensive child-rearing policies! Interviews with residents at "Sukusuku Terrace Tako," a child-rearing support housing specialized for child-rearing support.) (Image caption 2: Renovated abandoned school x "Photogenic Glamping"!? After fully enjoying fun activities, a Mexican BBQ♪)

### **■ Background of "Trying ○○ with the Mayor"** Today, the need for municipal PR is higher than ever. There are two main reasons for this.

One is that they must communicate the appeal of the region to consumers and tourists outside the region, or to media personnel. In April 2024, the "Population Strategy Council," a group of private sector experts, announced that 744 municipalities, accounting for 40% of the total, are at risk of...