The Definitive Guide to Online Advertising Operations Gets a Complete Revision After 8 Years! "The Complete Guide to Online Advertising Operations Strategies, 2nd Edition: 103 Strongest Strategies for Success in the AI Era" Released Today!

To All Media Representatives,

Ayudante Inc. (July 1, 2026)

Ayudante Inc. (Chiyoda-ku, Tokyo; Representative Director: Hiroshi Yasukawa; hereinafter referred to as "our company"), which supports corporate digital marketing, will release the practical guide to online advertising operations, "The Complete Guide to Online Advertising Operations Strategies, 2nd Edition: 103 Strongest Strategies for Success in the AI Era" (Publisher: Impress) on July 1, 2026 (Wed).

Background and Challenges:

Eight years have passed since "The Complete Guide to Online Advertising Operations Strategies" was published in 2018. The world of online advertising has evolved significantly, from the utilization of machine learning to collaboration with generative AI. Automation of advertising platforms has also progressed, and the role required of advertising operators is changing.

Furthermore, online advertising has become a primary marketing method supporting corporate growth, and its influence on people's lives and society has grown. We are now in an era where advertising operations must consider not only results but also user relationships and contributions to the overall business.

In response to these changes, this book has been completely revised. Even in an era of advancing AI and automation, advertising operators need to make appropriate decisions in response to changes. This book organizes 103 practical "strategies" to build a foundation for business growth and transform it into organizational assets, rather than just ending with sales promotion. It systematically explains everything from search ads, display ads, P-MAX, and Meta ads to data signal design, evaluation, and improvement.

This book was written by three consultants at Ayudante who provide digital advertising support: Chief Digital Advertising Consultant Yohei Takara, Digital Advertising Consultant Shuhei Kama, and Digital Advertising Consultant Dario Zannoni. Based on practical knowledge gained on the front lines of advertising operations and domestic and international expertise, it summarizes the concrete approaches and "strategies" that should be focused on now. It is a book that, when opened in times of trouble, will surely provide hints to overcome the situation.

"The Complete Guide to Online Advertising Operations Strategies, 2nd Edition: 103 Strongest Strategies for Success in the AI Era"

Table of Contents

Chapter 1: Premises and Policies: Build a Foundation for Growth, Don't Let Ads End with Sales Promotion Chapter 2: Search Ads: The Optimal Solution for Advertising Operations that Captures the Background of Search Behavior Chapter 3: Display Ads: Blend Ads into Placements and Cultivate Potential Customers Chapter 4: P-MAX: How to Set Up a Framework for Maximizing AI Utilization Chapter 5: Meta Ads: Designing to Leverage Machine Learning and Drawing the Line for Necessary Intervention Chapter 6: Data Signals: Designing a Measurement Infrastructure to Improve Optimization Accuracy Chapter 7: Evaluation and Improvement: Structuring Advertising Learnings and Transforming Them into Organizational Assets

◇Amazon Book Information Page: https://www.amazon.co.jp/dp/4295024384/

[Book Overview]

Title: "The Complete Guide to Online Advertising Operations Strategies, 2nd Edition: 103 Strongest Strategies for Success in the AI Era" Authors: Yohei Takara / Shuhei Kama / Dario Zannoni Price: 2,500 yen (excluding tax) Release Date: July 1, 2026 (Wed) Publisher: Impress

[Author Profiles]

Yohei Takara Chief Digital Advertising Consultant, Ayudante Inc. Transitioned from editing and writing to the world of digital advertising and data utilization. Has been active in digital advertising since 2006 and currently heads the advertising team at Ayudante. Since 2022, he has been bridging digital advertising strategy and tactics and improving services by focusing on "listening" and "dialogue" through repeated customer interviews.

Shuhei Kama Digital Advertising Consultant, Ayudante Inc. Engaged in digital advertising operations. Specializes in operating Google Ads, Yahoo! Ads, Meta Ads, etc., and supports the advertising strategies of numerous companies in a wide range of fields including finance, real estate, EC, and BtoB. Currently responsible for strategy design, operational improvement, and analysis of digital advertising at Ayudante.

Dario Zannoni Digital Advertising Consultant, Ayudante Inc. Originally from Italy. After coming to Japan in 2005, he joined Ayudante Inc. after working at performance-based advertising agencies. He excels in Google Ads and Meta Ads, with a strength in international advertising operations. In 2024, he was a main speaker at "Adworld Experience," Europe's largest PPC event. In 2025, he was selected as one of the "Top 100 Most Influential PPC Experts" by PPCsurvey.

[About Ayudante Inc.]

Company Name: Ayudante Inc. Location: 2-2-4 Kojimachi, Chiyoda-ku, Tokyo, Kojimachi Central Building 6F URL: https://ayudante.jp/ Representative: Hiroshi Yasukawa Established: February 2006 Capital: 11 million yen

Business Activities 《Consulting Services Business》 Web marketing consulting, including SEO Content development support Consulting for implementation and utilization of Google Marketing Platform products Performance-based advertising support/consulting Planning and development of new internet businesses 《Software Development Business》 Planning, development, and operation of Twitter client "Tsubuyaki Desk" (https://twdesk.com/) Development and operation of data visualization tool "Quick DMP" (https://quickdmp.ayudante.jp/)

[Contact Information] Ayudante Inc. TEL: 03-3239-8441 (Contact: Takara)