Skinea, Proposing "Skincare to Wear," to Make Its Debut at Beautyworld Japan Tokyo 2026

Amias Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative: Noriaki Zaima) is proud to announce the debut exhibition of its new brand "Skinea," a next-generation Cosmetic Wear that elevates the concept of skincare to the extreme, at "Beautyworld Japan Tokyo 2026," to be held from May 18 (Monday) to 20 (Wednesday), 2026, at Tokyo Big Sight.

Beautyworld Japan Tokyo is a comprehensive beauty trade fair where the latest products, services, information, and technologies related to beauty and health, including cosmetics, nails, beauty equipment, hair, and spas, gather from both Japan and abroad. In 2026, it will be held at Tokyo Big Sight West 1-4 Halls + Atrium, and South 1-4 Halls.

Going beyond the boundaries of clothing, from "applying" to "wearing." Skinea is a next-generation Cosmetic Wear that maximizes the concept of skincare. While accompanying daily life as clothing, it focuses on the time spent in contact with the skin itself, aiming to incorporate the value of "caring for the skin" into what we wear every day.

It proposes a new form of cosmetics that treats the fibers themselves with beauty ingredients, providing skin care in daily life. It is not merely clothing, but "another cosmetic product" that directly acts on the skin. At this exhibition, you can experience a new skincare habit of "nurturing beauty by wearing."

Supporting Skinea's technology are nano-sized designs based on vesicle structures and an approach focused on the time spent in contact with the skin. Using base ingredients such as sugarcane squalane, silk protein, and undecylenic acid monoglyceride, we are advancing new product planning that transcends the boundaries between "apparel" and "cosmetics."

At this debut exhibition, in addition to Skinea's brand concept, we plan to introduce a product lineup that can be easily incorporated into daily life. Focusing on items that accompany daily innerwear and relaxation time, such as tank tops, camisoles, T-shirts, and tights, we invite you to experience a lifestyle-integrated cosmetic proposal that overturns conventional skincare concepts.

Beautyworld Japan Tokyo is a place where the latest trends and new value propositions in the beauty industry gather. Through this exhibition, Skinea will disseminate the possibilities of a new category, "being apparel and also having a cosmetic concept," and expand its connections with stakeholders in the beauty, distribution, apparel, and lifestyle sectors.

Exhibition Overview

Exhibition Name: Beautyworld Japan Tokyo 2026 (28th Edition)
Dates: May 18 (Monday) - 20 (Wednesday), 2026
Hours: 10:00 - 18:00 (until 16:30 on the final day)
Venue: Tokyo Big Sight West 1-4 Halls + Atrium, South 1-4 Halls
Organizer: Messe Frankfurt Japan Ltd.

Skinea Exhibition Information

Exhibition Zone Name: Platinum Area/Cosmetic Zone

Booth Number: W2-A004

Skinea Official Instagram

https://www.instagram.com/skinea_cosme/?hl=ja