Launch of SPEED AD, a DX Service for Exhibitions: Achieve Lead Acquisition and Sales Follow-Up in as Fast as 0 Days

Abroad Outsourcing Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; CEO: Takeshi Hayashi) will begin providing SPEED AD (Speed Ad), a DX service that comprehensively supports lead acquisition and sales follow-up at exhibitions and events, starting June 15, 2026.

SPEED AD streamlines traditional workflows such as 'collecting questionnaires and business cards,' 'data entry,' and 'sales follow-up' in exhibition operations, shortening the time from lead acquisition to sales outreach to as fast as 0 days. This enables immediate sales activities on the day of the event, maximizing business opportunities and improving sales efficiency.

Additionally, SPEED AD adopts a 'no basic fee' pricing model with no monthly fixed costs. By combining free plans for business card digitization and free email sending quotas, the entire workflow can be used at no cost.

Furthermore, a pay-per-use pricing model allows cost optimization and flexible operations. The service supports exhibitors in creating new sales opportunities while advancing end-to-end DX for exhibitions and events.

■ Purpose and Background of the Service

As exhibitions and events remain crucial sales and marketing strategies, SPEED AD was developed in response to various challenges and requests from exhibitors.

Traditional exhibition operations faced the following issues:

- Paper-based surveys required significant time and cost for printing preparation and post-event data entry

- It took approximately 3–5 business days after the event to initiate sales outreach to acquired leads

- When outsourcing, coordination with multiple vendors—such as printing, data entry, and email distribution companies—created high operational burdens

To address these challenges, SPEED AD was developed as a one-stop solution that integrates lead acquisition, data digitization, email distribution, and sales follow-up.

Prior to the official launch, the service underwent over a year of testing with cooperation from multiple companies at actual exhibition venues. Based on on-site feedback, continuous improvements were made, leading to the launch of the service for general businesses.

SPEED AD supports the maximization of sales opportunities and the advancement of exhibition DX by meeting demands such as 'connecting leads to sales follow-up on the same day of the exhibition without losing any' and 'achieving higher cost-effectiveness by streamlining exhibition operations end-to-end more efficiently than before.'

■ About 'SPEED AD'

SPEED AD is a DX service that enables centralized management of lead information from collection to utilization in exhibition and event operations. Designed for usability and functionality at exhibition venues, it includes the following features:

【1. Web Questionnaire Creation】

Create web-based questionnaires that attendees can answer by simply scanning a QR code using smartphones or tablets, with intuitive operation.

Supports various question formats, enabling direct digitalization of traditional paper surveys.

【2. Business Card Digitization】

Digitize visitors’ business cards by simply taking photos, linking them directly to questionnaire responses.

Multiple plans are available based on digitization turnaround time, allowing users to select the optimal plan according to their use case and budget.

【3. SPEED Review (Real-Time Aggregation & Analysis)】

Aggregate collected questionnaire data in real time and check response counts, answers, and graphed analysis results at any time.

Enables understanding of visitor trends during the event, supporting rapid decision-making for sales and marketing strategies.

【4. CSV Export】

Export questionnaire responses and business card data in CSV format.

Facilitates integration with existing customer relationship management (CRM) and sales force automation (SFA) tools, enabling smooth internal data utilization.

【5. Automated Thank-You Email Delivery】

Automatically send pre-configured thank-you emails linked to questionnaire responses and business card information.

Enables rapid initial follow-up with attendees, supporting opportunity creation and relationship building.

With these features, SPEED AD streamlines operations from lead acquisition to follow-up at exhibitions and events, enhancing exhibitors’ sales performance.

■ Service Pricing

SPEED AD requires no initial costs such as setup fees, system introduction fees, or account creation fees, allowing immediate use.

Two pricing plans are available: the 'Standard Plan' with a monthly fee of 0 yen, and the 'Premium Plan' at 10,000 yen per month.

The Standard Plan includes essential functions for exhibition operations such as web questionnaire creation, business card digitization, data aggregation and visualization, and thank-you email delivery.

The Premium Plan offers advanced features such as multilingual support and access to the 'On-Demand Plan' for the fastest business card digitization, further enhancing exhibition efficiency.

Additionally, the business card digitization service uses a pay-per-use model based on the number of data fields and turnaround time, with usage starting from 0 yen per card. Users can select the optimal plan based on their purpose and scale of operation.

This enables companies of all sizes to advance DX in exhibitions and events while minimizing costs.

■ Future Developments

Going forward, the company plans to strengthen integration with customer relationship management (CRM) and sales force automation (SFA) systems, and expand lead analysis and marketing support functions.

SPEED AD will continue evolving as a seamless platform connecting post-event sales activities and customer nurturing, further advancing exhibition and event DX.

■ Company Overview

Abroad Outsourcing Co., Ltd.

Address: 8F, IT2 Building, 2-11-9 Iwamoto-cho, Chiyoda-ku, Tokyo

CEO: Takeshi Hayashi

■ Service Website

https://speed-ad.com/

■ Contact

Contact Form: https://support.speed-ad.com/contact/

Email: customer@speed-ad.com