Adobe Announces "Adobe Brand Visibility," an Integrated Solution for the AI Search Era

Adobe Brand Visibility is the first integrated solution combining Semrush's AI visibility intelligence with Adobe's agent-based content optimization capabilities. It deeply understands the context of companies and brands to improve presence in AI search and enhance customer engagement.

Marketers can visualize their brand's presence on major platforms like ChatGPT, Google AI Mode, Microsoft Copilot, and Perplexity AI by leveraging the world's largest global database of approximately 300 million real-world AI search prompts, audience reach data, share of voice (SOV) comparisons with competitors, and insights from their own channels.

Adobe Brand Visibility helps improve business performance through a closed-loop system that connects AI-driven insights to content optimization actions, providing an optimal digital experience for both people and AI agents.

Adobe today announced Adobe Brand Visibility, a new solution to help businesses increase their visibility on AI platforms and become trusted and chosen by customers. This solution is offered as part of Adobe CX Enterprise, an end-to-end agent-based AI system that simplifies the management and operation of the entire customer lifecycle for businesses.

As more consumers discover and evaluate products through AI chat services and browsers, Adobe Brand Visibility helps businesses capture consumer interest and enhance brand presence. According to Adobe's latest research, growth in this area is significant, with AI traffic to U.S. retail sites surging by 1,324% from October 2024 to May 2026. In the travel industry, AI traffic increased by 2,215% during the same period.

"As it becomes more common for customers to interact with AI tools before visiting a company's website, brand visibility is more important than ever," said Anil Chakravarthy, President of Adobe's Customer Experience Orchestration business. "Adobe has supported businesses in being discovered and chosen by customers in every era of marketing transformation. With Adobe Brand Visibility, we provide a comprehensive solution for businesses to expand their influence across various AI platforms. Following the completion of the Semrush acquisition, we have rapidly advanced feature integration, and initial customer demand has exceeded expectations."

Adobe Brand Visibility is a comprehensive solution for Generative Engine Optimization (GEO), combining the industry-leading features of Adobe LLM Optimizer with Semrush's AI optimization capabilities. For example, in the travel industry, where more consumers use AI tools for travel planning, competitors may be recommended on ChatGPT. By leveraging the approximately 300 million real-world AI search prompts provided by Adobe Brand Visibility, companies can accurately understand which prompts they have an advantage in and where they are losing opportunities. Combined with first-party data from their own channels, they can get a complete picture of how their brand is perceived—from mention frequency and audience reach on ChatGPT, Google AI Mode, Microsoft Copilot, and Perplexity AI, to SOV comparisons with competitors and missing content. AI agents then present prioritized improvement suggestions that can be implemented in minutes, with their effectiveness measured directly within the tool. Furthermore, integration with Adobe's analytics solutions allows all GEO initiatives to be evaluated in connection with booking performance, sales pipelines, and revenue, all within a single workflow.

Adobe Brand Visibility provides businesses with the following features:
- Visibility Insights with Semrush Data: Directly incorporates Semrush data for a comprehensive view of brand presence on AI platforms.
- Prompt Strategy: Identifies trending topics and prompts across AI platforms to pinpoint areas for optimization.
- Competitive Comparison: Easily compare your brand with competitors, checking mention frequency and citation areas.
- Automated Optimization: AI agents suggest improvements and execute them instantly upon approval, optimizing at the edge.
- SEO Intelligence: Leverages existing SEO data to simultaneously address missed opportunities in both search and AI channels.

Adobe Brand Visibility is available as a standalone application or as a native integration with Adobe Experience Manager.