Adobe Firefly Launches SNS Campaign to Co-create fav me's 1st Anniversary with Fans, Starting April 24

【April 24, 2026】 Adobe Inc. (Headquarters: Shinagawa-ku, Tokyo; President: Maninder Sawhney; hereinafter "Adobe") will launch an SNS campaign "#favme1周年を一緒につくろう" (Let's Create fav me's 1st Anniversary Together) from April 24 (Friday) to May 18 (Monday), utilizing Adobe's generative AI "Adobe Firefly." This campaign is in anticipation of fav me's 1st-anniversary live concert, "STILL A NEW WORLD," by fav me, who belongs to ASOBISYSTEM. Adobe proposes a new form of "oshi-katsu" (fan activities) where official content celebrating fav me's 1st anniversary is co-created with fans using generative AI. Participants can apply by posting images created with "Adobe Firefly" on their own social media. Submitted works will be displayed on a celebration board at the 1st-anniversary live venue, Toyosu PIT, on May 18 (Monday). Additionally, after selection by fav me members at a later date, an award will be announced to recognize unique and heartfelt works. Works posted by 11:59 PM on May 11 (Monday) will be eligible for display on the celebration board. Furthermore, on the day of the live concert, those who have posted images can receive free stickers created by fav me members themselves using Adobe Firefly and Adobe Express at a special booth. Even those who do not attend the live concert can participate in this campaign. Participants can download designated official materials and proceed with creation using Adobe Firefly to decorate fav me members' photos with their own ideas. Through a creative experience utilizing generative AI, which can be used immediately without image editing or design skills, Adobe aims to give form to each fan's feelings and make the 1st anniversary a more memorable milestone. Through this initiative, Adobe aims to widely convey the joy and possibilities of creative experiences with Adobe Firefly, and to support the creation of an environment where everyone can freely express their ideas. Adobe Firefly is designed to prevent the creation of content that infringes on copyrights or intellectual property rights, so it can be used with peace of mind. We encourage everyone to participate and celebrate the 1st anniversary with wonderful designs that color fav me. For the latest information on the campaign, please refer to Adobe's special page below: https://www.adobe.com/jp/creativecloud/roc/products/firefly/campaign/favme-1stanniversary.html ●fav me experiences Adobe Firefly! For the implementation of this campaign, fav me members actually visited Adobe's office and experienced the mobile version of generative AI "Adobe Firefly" on their smartphones. The background to this collaboration was the idea that a project allowing fans to deliver heartfelt creations directly to their "oshi" (favorite idol), rather than just giving existing products as gifts, could become a new form of "oshi-katsu." This is fav me's first such collaboration. Maika Miogawa: "I used my pet as a motif, colored it, and made it into a trading card-style design. I used materials I brought myself for the illustrations and colored them from above. I got so absorbed and worked on it diligently." Azusa Onodera: "Even without special skills, I could make something nice, and I thought it was easy for people unfamiliar with design production to operate." Ranna Maruyama: "I didn't feel particularly good at image editing, but I really enjoyed processing it. Other members were using various functions of Adobe Express, and I want to incorporate them and master them myself." Komari Nakamoto: "Because it's AI, I wanted to go to places I could never go myself. The interesting thing about AI is that I can plunge myself into extraordinary places like the deep sea or cliffs." Karen Abe: "I used to do cosplay, and image editing was my hobby. But back then, there was no AI, so I never thought I'd be involved in it for work. I want to become better at using it too. I hope everyone gets the stickers that we put our hearts into!" Runa Kawagishi: "I hadn't done much of it before and struggled at first, but seeing everyone else's work, I felt they had good taste, and if I could master it more, it would become even more stylish."