Aster Okinawa Yanbaru Pineapple Chuhai: Limited Quantity New Release on May 26

This product is the "second in the Okinawa series," following the "Ripe Okinawa Shikuwasa Chuhai," which won the Grand Prix at the 61st Japan Food Selection and a Gold Award at the Monde Selection 2026. It aims to deliver the appeal of rare domestic fruits nationwide.

■ Product Features

This product is a limited-quantity chuhai that uses straight juice from pineapples grown in the "Yanbaru region" of northern Okinawa Island. It brings the taste of ripe Yanbaru pineapples to early summer dining tables.

《Commitment to Fruit Juice and Taste》

Pineapples take approximately two years from planting to harvest, and only one fruit is produced per plant. Furthermore, since pineapples do not ripen after harvest (they don't get sweeter), their taste is determined by their ripeness at the time of harvest. This product uses straight juice from pineapples harvested when fully ripened on the tree. The rich aroma and abundant sweetness are sealed in the can as they are. The alcohol content is 5%, creating a taste that balances the drinking satisfaction of an alcoholic beverage with the rich sweetness and aroma inherent to pineapple.

《Commitment to Packaging》

It features a gorgeous gold color inspired by the golden fruit of pineapple, with a luxurious gold lid. The design is eye-catching in stores, adding a refreshing touch to early summer dining tables. The band in the center of the package expresses the rich sweetness and refreshing acidity of pineapples grown in the Yanbaru region, slowly ripened by the abundant southern sun, as "sweet, ripe fruit grown in the tropics."

■ Development Background

Aster is a chuhai series born from the desire to "deliver the charm of domestic fruits to more people," using straight juice from domestic fruits. We have engaged with production areas across Japan, including Okinawa, Hiroshima, Setouchi, Wakayama, Yamanashi, Fukushima, Ehime, and Iwate, developing and offering straight juice chuhai that brings out the unique characteristics of each fruit. Amidst the establishment of home drinking demand and a growing trend towards "small luxuries" that prioritize origin and ingredients, we continue to promote the appeal of valuable domestic fruits in the RTD (canned chuhai) market, utilizing our many years of cultivated product development technology.

As part of this initiative, this product focuses on domestic pineapples with extremely limited distribution, specifically tree-ripened fruits grown in the Yanbaru region. In the form of easy-to-access canned chuhai, we connect producers and consumers and deliver its appeal nationwide.

*1 Basis for calculating domestic ratio: 6,550 tons of domestic shipment ÷ (domestic shipment + import volume). Source: Ministry of Agriculture, Forestry and Fisheries "Harvest Area, Harvest Volume, and Shipment Volume of Pineapples in 2023 (Okinawa Prefecture)" and "Overview of Agricultural, Forestry and Fishery Product Exports and Imports."

Suggested Retail Price: 210 yen (tax excluded)

Volume: 350ml

Sales Channels: Retail stores, e-commerce sites

Fruit Juice Used: Domestic straight fruit juice

[Rakuten Ichiba Sales Page]

https://www.rakuten.co.jp/aseedbrew/

[Brand Page]

https://aseed-aster.com/

[Instagram]

https://www.instagram.com/aseed_jp/

[X (formerly Twitter)]

https://x.com/ASEEDofficial

[Contact for this matter]

Aseed Beverage Plus Co., Ltd.

Marketing & Development Team

2061-3 Beppu, Shiwa-cho, Higashihiroshima-shi, Hiroshima 739-0262

Contact persons: Hozumi, Tanaka

TEL: 082-433-4971

Email: pr@aseedbp.co.jp

*Please feel free to contact us for product provision or interview requests.