Maple Chogokin Joyfully Plays Giant "Rhythm Game"! MINTIA Blows Away "Micro-Stresses" Hidden in Daily Life! "MINTIA Refresh Beat" PR Announcement Event
Asahi Group Foods held the "MINTIA Refresh Beat" giant rhythm game event at Tokyo Midtown to commemorate MINTIA's 30th anniversary, featuring comedy duo Maple Chogokin. The event aims to provide an experience of relieving daily "micro-stresses" with MINTIA, promoting the brand's new value.
📋 Article Processing Timeline
- 📰 Published: May 1, 2026 at 03:30
- 🔍 Collected: April 30, 2026 at 19:02
- 🤖 AI Analyzed: May 1, 2026 at 02:45 (7h 43m after Collected)
Asahi Group Foods, Ltd. (Headquarters: Tokyo, President: Hiroshi Kawahara) will hold the giant "rhythm game"*1 event "MINTIA Refresh Beat," where participants can experience refreshment with their whole body, at Tokyo Midtown Galleria B1 Atrium from Thursday, April 30th to Sunday, May 3rd.
To commemorate the event, a PR announcement event for "MINTIA Refresh Beat" was held on Thursday, April 30th, 2026, at Tokyo Midtown Galleria B1 Atrium, inviting Kazlaser and Natsu Ando of the comedy duo Maple Chogokin.
*1 A game where you press buttons according to rhythms, scrolling notes, or objects while listening to music.
On the day, Reiko Manabe, MINTIA Brand Manager, Marketing Department, Marketing Division, Asahi Group Foods, Ltd., gave an opening address. Reflecting on the 30th anniversary of the "MINTIA" brand, she commented, "'MINTIA' celebrates its 30th anniversary this year. We have responded to environmental changes such as the COVID-19 pandemic and expanded in various forms according to customer feedback, achieving record sales last year." She continued, explaining the background of this event: "We focused on 'micro-stresses' hidden in daily life and developed a giant rhythm game to allow people to enjoyably experience relieving them with 'MINTIA.'" She further expressed her outlook, saying, "Although society has many 'micro-stresses,' we hope people will refresh themselves with 'MINTIA,' and we want to continue conveying the product's value in the future."
Afterward, Kazlaser and Natsu Ando of Maple Chogokin took the stage and held a talk session about "micro-stresses" hidden in daily life. They also experienced full-body refreshment through the giant "rhythm game" "MINTIA Refresh Beat."
■ About the giant "rhythm game" event "MINTIA Refresh Beat"
On a giant MINTIA-shaped game screen, characters called "Micro Stressers," representing "micro-stresses" hidden in daily life, appear one after another. As participants press buttons to the rhythm of "I WANT YOU BACK" playing at the venue, the "Micro Stressers" are refreshed and disappear, accumulating a refreshment gauge (points).
■ Maple Chogokin's "micro-stresses" hidden in daily life are "forgetting what they wanted to search for" and "hair problems due to humidity."
Kazlaser and Natsu Ando of Maple Chogokin appeared as guests. At the beginning of the talk session, regarding MINTIA celebrating its 30th anniversary, Kazlaser commented, "I've been indebted to it for so long, I thought it had been around even longer than 30 years." When asked about the timing when she feels like having MINTIA, Natsu Ando said, "I often eat it when I want to refresh myself, and 'MINTIA' is a necessity for comedians who talk a lot. We often eat it together before live performances!"
Next, the MC introduced the original characters "Micro Stressers" appearing in "MINTIA Refresh Beat." When asked which character caught his attention, Kazlaser chose "Socks Nai Nai," a "micro-stress" where "one sock goes missing." He empathized, "It's really troublesome when you can't find it, and then when you buy new ones, the lost sock somehow reappears," drawing laughter from the audience.
Subsequently, Maple Chogokin announced new "micro-stresses" they had recently felt. Kazlaser's "micro-stress" hidden in daily life was "forgetting what I was trying to search for." He explained, "When I open my smartphone to look something up, I get distracted by something else and forget. Once I forget, I can never remember it again. Maybe I should ask AI next time (laughs)." Natsu Ando then announced, "Hair not setting due to high humidity." She commented on her recent悩み, "On rainy days, my hair gets frizzy and there's nothing I can do. It's already April, but it feels like August because of the heat," garnering much empathy from the audience.
■ Challenging "MINTIA Refresh Beat" and getting excited! Kazlaser comments, "It was fun to refresh on the big screen!"
After the talk session, Maple Chogokin actually challenged "MINTIA Refresh Beat." While listening to the game explanation, both expressed their enthusiasm to "cooperate and press the buttons!" in front of the large buttons, and the stage remained highly lively throughout the event.
Game
To commemorate the event, a PR announcement event for "MINTIA Refresh Beat" was held on Thursday, April 30th, 2026, at Tokyo Midtown Galleria B1 Atrium, inviting Kazlaser and Natsu Ando of the comedy duo Maple Chogokin.
*1 A game where you press buttons according to rhythms, scrolling notes, or objects while listening to music.
On the day, Reiko Manabe, MINTIA Brand Manager, Marketing Department, Marketing Division, Asahi Group Foods, Ltd., gave an opening address. Reflecting on the 30th anniversary of the "MINTIA" brand, she commented, "'MINTIA' celebrates its 30th anniversary this year. We have responded to environmental changes such as the COVID-19 pandemic and expanded in various forms according to customer feedback, achieving record sales last year." She continued, explaining the background of this event: "We focused on 'micro-stresses' hidden in daily life and developed a giant rhythm game to allow people to enjoyably experience relieving them with 'MINTIA.'" She further expressed her outlook, saying, "Although society has many 'micro-stresses,' we hope people will refresh themselves with 'MINTIA,' and we want to continue conveying the product's value in the future."
Afterward, Kazlaser and Natsu Ando of Maple Chogokin took the stage and held a talk session about "micro-stresses" hidden in daily life. They also experienced full-body refreshment through the giant "rhythm game" "MINTIA Refresh Beat."
■ About the giant "rhythm game" event "MINTIA Refresh Beat"
On a giant MINTIA-shaped game screen, characters called "Micro Stressers," representing "micro-stresses" hidden in daily life, appear one after another. As participants press buttons to the rhythm of "I WANT YOU BACK" playing at the venue, the "Micro Stressers" are refreshed and disappear, accumulating a refreshment gauge (points).
■ Maple Chogokin's "micro-stresses" hidden in daily life are "forgetting what they wanted to search for" and "hair problems due to humidity."
Kazlaser and Natsu Ando of Maple Chogokin appeared as guests. At the beginning of the talk session, regarding MINTIA celebrating its 30th anniversary, Kazlaser commented, "I've been indebted to it for so long, I thought it had been around even longer than 30 years." When asked about the timing when she feels like having MINTIA, Natsu Ando said, "I often eat it when I want to refresh myself, and 'MINTIA' is a necessity for comedians who talk a lot. We often eat it together before live performances!"
Next, the MC introduced the original characters "Micro Stressers" appearing in "MINTIA Refresh Beat." When asked which character caught his attention, Kazlaser chose "Socks Nai Nai," a "micro-stress" where "one sock goes missing." He empathized, "It's really troublesome when you can't find it, and then when you buy new ones, the lost sock somehow reappears," drawing laughter from the audience.
Subsequently, Maple Chogokin announced new "micro-stresses" they had recently felt. Kazlaser's "micro-stress" hidden in daily life was "forgetting what I was trying to search for." He explained, "When I open my smartphone to look something up, I get distracted by something else and forget. Once I forget, I can never remember it again. Maybe I should ask AI next time (laughs)." Natsu Ando then announced, "Hair not setting due to high humidity." She commented on her recent悩み, "On rainy days, my hair gets frizzy and there's nothing I can do. It's already April, but it feels like August because of the heat," garnering much empathy from the audience.
■ Challenging "MINTIA Refresh Beat" and getting excited! Kazlaser comments, "It was fun to refresh on the big screen!"
After the talk session, Maple Chogokin actually challenged "MINTIA Refresh Beat." While listening to the game explanation, both expressed their enthusiasm to "cooperate and press the buttons!" in front of the large buttons, and the stage remained highly lively throughout the event.
Game