Axalpha, an Amazon Specialized Consulting Firm, Launches 'Furusato Nozei Operation Agency' Service Compatible with Major Portals
Axalpha Inc. has expanded its hometown tax support to launch a 'Furusato Nozei Operation Agency' service that supports major portals such as Rakuten and Satofuru, in addition to Amazon, utilizing a modular approach.
📋 Article Processing Timeline
- 📰 Published: April 23, 2026 at 22:00
- 🔍 Collected: April 23, 2026 at 13:31
- 🤖 AI Analyzed: April 23, 2026 at 23:53 (10h 22m after Collected)
Axalpha Inc. (Headquarters: Chuo-ku, Tokyo; CEO: Masuaki Hira), a pioneer in Amazon consulting developing 'Amazon Specialized Consulting', announces the expansion of its hometown tax (Furusato Nozei) support with the launch of the 'Furusato Nozei Operation Agency' service, compatible with major portals including Rakuten, Satofuru, Furunavi, and Furusato Choice, in addition to Amazon.
This service supports municipalities nationwide implementing Furusato Nozei and intermediate operators of Furusato Nozei. It is a 'modular' service where they can choose only the necessary functions according to the different challenges of each site. We started the 'Amazon Furusato Nozei Operation Agency' service in December 2024, and now, for major portals other than Amazon, professionals familiar with the practicalities of EC marketing will support the maximization of donation amounts and the internalization of knowledge.
■ Background of Service Launch
The environment surrounding Furusato Nozei is changing significantly. Against the backdrop of the abolition of the point reward system from October 2025 and the gradual strictness of the expense ratio, there is a reality that balancing strategic nature and operational precision is required more than ever.
Under these circumstances, as our company has repeatedly conversed with many municipalities and intermediate operators, 'structural challenges' that are difficult to solve with just on-site efforts and the enthusiasm of persons in charge have become apparent.
| 'Structural Challenges' Faced by Municipalities and Intermediate Operators
[Challenge 1] Industry structure prone to falling into myopia (short-sighted thinking)
Short-term results are prioritized, leaning towards short-term battle-type strategies and measures.
[Challenge 2] Structure where knowledge is hard to accumulate
Due to the transfer of persons in charge and the replacement of businesses, the internal accumulation of experience does not progress.
[Challenge 3] Chronic shortage of human resources
Due to the lack of human resources, analysis and medium-to-long-term planning are postponed, creating a vicious cycle.
To respond to these challenges, we support the creation of sustainable results by providing a modular 'Furusato Nozei Operation Agency' service that can flexibly combine only the necessary functions and realize optimal solution proposals.
■ Service Overview
The 'Furusato Nozei Operation Agency' targets Furusato Nozei implementing municipalities nationwide and intermediate Furusato Nozei operators for support. We provide services for operational task support on major portals, including Rakuten, Satofuru, Furunavi, and Furusato Choice in addition to Amazon, as well as proposals, implementations, improvements, and analyses of measures aimed at maximizing donation amounts.
The biggest feature is the 'modular type' that adds resources only where necessary and as much as necessary. According to needs such as 'We only want to request product registration,' 'We only want to review strategic design,' or 'We only want to strengthen creatives,' you can customize the necessary functions and design the optimal exclusive plan tailored to your challenges and resource status.
| Examples of Customizable Provided Functions
[Consulting Layer]
- Regular support (Answering questions, troubleshooting)*
- Creation and submission of analysis reports
- Execution of measure proposal meetings
*Limits on the number of portals apply
[Product Registration Layer]
- Product registration work on Amazon*
- Product registration work on other portals
- Regular information correction and additional registration work
*For intermediate operators, acquisition of registration information for return gifts and text creation are not supported.
[Creative Layer]
- Direction of image production to image creation
- Production and operation of special feature pages
- Email newsletter creation and distribution
[Marketing Layer]
- SEO improvement and search countermeasures
- Optimization of return gift registration information
- Advertisement operation (Amazon DSP ads, Rakuten RPP ads)
■ Axalpha's Future Developments
As a pioneer company in Amazon consulting, we have supported the sales expansion of many businesses for over 15 years. Following the 'Amazon Furusato Nozei Operation Agency' service launched in December 2024, we will expand the target scope to major portals in the future, further strengthening our support system and satisfaction for municipalities and intermediate operators, and accumulating successful cases. In addition, as part of social contribution towards regional revitalization, we will continue to contribute to the activation of the regional economy.
■ Contact for 'Furusato Nozei Operation Agency'
Axalpha Inc.
TEL: 03-5201-3876 (Representative)
E-mail: support@axalpha.com
URL: https://www.axalpha.com/furusato
■ About Axalpha Inc.
| Pioneer Company in Amazon Consulting
Axalpha started the first Amazon consulting in Japan upon its establishment in 2010. As a pioneer company in Amazon consulting, we have a solid track record of realizing sales expansion for many clients for over 15 years.
This service supports municipalities nationwide implementing Furusato Nozei and intermediate operators of Furusato Nozei. It is a 'modular' service where they can choose only the necessary functions according to the different challenges of each site. We started the 'Amazon Furusato Nozei Operation Agency' service in December 2024, and now, for major portals other than Amazon, professionals familiar with the practicalities of EC marketing will support the maximization of donation amounts and the internalization of knowledge.
■ Background of Service Launch
The environment surrounding Furusato Nozei is changing significantly. Against the backdrop of the abolition of the point reward system from October 2025 and the gradual strictness of the expense ratio, there is a reality that balancing strategic nature and operational precision is required more than ever.
Under these circumstances, as our company has repeatedly conversed with many municipalities and intermediate operators, 'structural challenges' that are difficult to solve with just on-site efforts and the enthusiasm of persons in charge have become apparent.
| 'Structural Challenges' Faced by Municipalities and Intermediate Operators
[Challenge 1] Industry structure prone to falling into myopia (short-sighted thinking)
Short-term results are prioritized, leaning towards short-term battle-type strategies and measures.
[Challenge 2] Structure where knowledge is hard to accumulate
Due to the transfer of persons in charge and the replacement of businesses, the internal accumulation of experience does not progress.
[Challenge 3] Chronic shortage of human resources
Due to the lack of human resources, analysis and medium-to-long-term planning are postponed, creating a vicious cycle.
To respond to these challenges, we support the creation of sustainable results by providing a modular 'Furusato Nozei Operation Agency' service that can flexibly combine only the necessary functions and realize optimal solution proposals.
■ Service Overview
The 'Furusato Nozei Operation Agency' targets Furusato Nozei implementing municipalities nationwide and intermediate Furusato Nozei operators for support. We provide services for operational task support on major portals, including Rakuten, Satofuru, Furunavi, and Furusato Choice in addition to Amazon, as well as proposals, implementations, improvements, and analyses of measures aimed at maximizing donation amounts.
The biggest feature is the 'modular type' that adds resources only where necessary and as much as necessary. According to needs such as 'We only want to request product registration,' 'We only want to review strategic design,' or 'We only want to strengthen creatives,' you can customize the necessary functions and design the optimal exclusive plan tailored to your challenges and resource status.
| Examples of Customizable Provided Functions
[Consulting Layer]
- Regular support (Answering questions, troubleshooting)*
- Creation and submission of analysis reports
- Execution of measure proposal meetings
*Limits on the number of portals apply
[Product Registration Layer]
- Product registration work on Amazon*
- Product registration work on other portals
- Regular information correction and additional registration work
*For intermediate operators, acquisition of registration information for return gifts and text creation are not supported.
[Creative Layer]
- Direction of image production to image creation
- Production and operation of special feature pages
- Email newsletter creation and distribution
[Marketing Layer]
- SEO improvement and search countermeasures
- Optimization of return gift registration information
- Advertisement operation (Amazon DSP ads, Rakuten RPP ads)
■ Axalpha's Future Developments
As a pioneer company in Amazon consulting, we have supported the sales expansion of many businesses for over 15 years. Following the 'Amazon Furusato Nozei Operation Agency' service launched in December 2024, we will expand the target scope to major portals in the future, further strengthening our support system and satisfaction for municipalities and intermediate operators, and accumulating successful cases. In addition, as part of social contribution towards regional revitalization, we will continue to contribute to the activation of the regional economy.
■ Contact for 'Furusato Nozei Operation Agency'
Axalpha Inc.
TEL: 03-5201-3876 (Representative)
E-mail: support@axalpha.com
URL: https://www.axalpha.com/furusato
■ About Axalpha Inc.
| Pioneer Company in Amazon Consulting
Axalpha started the first Amazon consulting in Japan upon its establishment in 2010. As a pioneer company in Amazon consulting, we have a solid track record of realizing sales expansion for many clients for over 15 years.