[MATCHAMON] Japan-Born Global Matcha Brand Opens at Kanazawa Station! Using Top-Quality Domestic Matcha, Whisked Fresh for Every Cup

IMM Food Service Co., Ltd. (Head office: Kanazawa, Ishikawa; President & CEO: Naofumi Mizuguchi) has opened a "MATCHAMON Kanazawa Anto Store" as a franchise of the Japan-born global matcha brand "MATCHAMON" (operated by Matcha Frontier Inc., Head office: Shibuya, Tokyo; CEO: Yoji Yamashita) on Thursday, April 23, 2026, inside the Kanazawa Hyakubangai Anto commercial facility directly connected to Kanazawa Station. This is the third domestic store, following Kyoto and Asakusa. At "MATCHAMON," we use carefully selected top-quality domestic matcha. With the brand concept "The best matcha for the best matcha latte," we propose traditional matcha culture in a way that aligns with modern lifestyles. At the counter, we whisk the matcha for each cup right in front of you after you order, serving the matcha latte at its most delicious state. Please enjoy the distinct flavor and rich taste at your leisure. From Kanazawa, where tradition and modern culture intersect, we will continue to share the charm of the Japan-born global matcha brand "MATCHAMON." ・Aiming to be the center of the growing global "MATCHA" culture, the Japan-born global matcha brand [MATCHAMON]. Matcha is now gaining attention worldwide, backed by a growing interest in health and Japanese culture. While the word "MATCHA" itself is widely known overseas and enjoyed as part of café and lifestyle culture, there are not yet many brands that convey the full extent of Japanese tea culture and spirituality. "MATCHAMON" reinterprets matcha not just as a trend but as an embodiment of Japanese culture, and is a Japan-born global matcha brand that communicates this to the world. The brand name holds the sentiment, "A world where everyone, regardless of title, nationality, or position, can calm their mind through tea as a 'MATCHA-MON' (matcha person)." We use top-quality domestic matcha, carefully selected. By whisking each cup carefully in front of the customer upon order, we maximize its vibrant color, flavor, and deep umami. While inheriting traditional matcha culture, we are restructuring it to fit modern lifestyles with lattes and sweets, proposing a new matcha experience both domestically and internationally. ・Broadcasting from Kanazawa Station, the gateway to Hokuriku. A matcha stand appears in a place where people from home and abroad come and go. The "MATCHAMON Kanazawa Anto Store" operates within the Kanazawa Hyakubangai Anto commercial facility, directly connected to Kanazawa Station. As the terminal station for the Hokuriku Shinkansen, Kanazawa Station is a "gateway to Hokuriku" where traditional culture and modern sensibility intersect, visited by many tourists and business travelers from Japan and abroad. From its location directly connected to Kanazawa Station, "MATCHAMON" is broadcasting the appeal of authentic matcha to the world. Following Kyoto and Asakusa, we have opened a store in Kanazawa, a city rich in history and culture. Resonating with the cultures of various parts of Japan, we propose new ways to enjoy matcha, integrated into modern lifestyles. During a break from sightseeing. While waiting for the Shinkansen. At the beginning or end of your journey. Enjoy authentic matcha, whisked right before your eyes, casually at Kanazawa Station. ・From rich matcha lattes whisked to order, to matcha gelato and monaka. A full lineup of drinks & sweets. The "MATCHAMON Kanazawa Anto Store" offers a wide range of items, centered on matcha drinks whisked for each order, as well as matcha sweets. The classic "Matcha Latte" is a popular menu item where the rich umami and aroma of matcha are layered with the mellowness of milk. The smooth texture created by careful whisking and the beauty of the vibrant green are also part of its charm. Milk can be changed to soy or oat milk, and it is available both hot and iced. Other drinks include "Matcha Water," which allows you to taste the original profile of matcha directly, "Matcha Tonic," which combines the refreshing feel of soda with the aroma of matcha, and "Strawberry Matcha Latte," which blends the sweet and sour taste of strawberries with the slight bitterness of matcha. For sweets, we offer "Matcha Gelato" with a rich matcha aroma, as well as matcha and hojicha financiers, and monaka. The monaka is made with a light flavor that goes beyond traditional Japanese sweets by combining red bean paste with mascarpone or butter. 【Main Menu】 ＜Drinks＞ Matcha Latte (Milk/Soy/Oat; Hot/Ice) 780 yen Matcha Water (Hot/Ice) 650 yen Matcha Tonic (Ice) 780 yen Strawberry Matcha Latte (Milk/Soy/Oat) 880 yen ＜Sweets＞ Gelato Matcha 500 yen Financier (Matcha/Hojicha) 380 yen Monaka Anko 250 yen Monaka Anko + Mascarpone 350 yen Monaka Anko + Butter 350 yen *Prices include tax. *Menu items may change without notice. ■Store Information Store Name: MATCHAMON Kanazawa Anto Store Opening Date: Thursday, April 23, 2026 Location: 1-1 Kinoshinbo-machi, Kanazawa, Ishikawa (inside Kanazawa Hyakubangai Anto) Hours: 8:30-20:00 Closed: According to facility standards Operation: IMM Food Service Co., Ltd. Brand Operation: Matcha Frontier Inc. MATCHAMON Official Website: https://matchamon.jp MATCHAMON Official Instagram: https://www.instagram.com/matchamon.jp